Job summary
We have an exciting opportunity for an experienced and proactive senior marketing manager to join our brand experience team at one of London's largest NHS trusts on a 12-month fixed-term maternity cover contract.
You will be responsible for planning, developing, delivering and measuring the impact of marketing communications for the Trust's private healthcare services.
Managing a small team including a marketing manager and a marketing officer, you will develop the marketing and communications function for private healthcare services, prioritising activity to drive increased referrals and onboarding and working with agencies.
You will lead on the strategy and planning for digital advertising campaigns and be responsible for content marketing, the creation of offline collateral and brand experience across our private patient units.
This role offers a unique opportunity to shape and deliver our new marketing strategy, so if you are an experienced and organised senior marketing manager with experience leading marketing campaigns, we would love to hear from you.
This role offers a hybrid working pattern with a minimum of 40% of time working on-site at St Mary's Hospital (and across our other hospital sites), to facilitate team working. We offer a flexible approach to working hours to meet the needs of the individual and the service. Please talk to us at interview about the flexibility you may need.
Please note: We welcome secondments from other NHS organisations.
Main duties of the job
- Lead the planning, development and implementation of marketing strategies at the Trust for private healthcare services.
- Work with the private care business development team and the wider marketing team to set the strategy for the marketing of private healthcare services, to meet ambitious growth targets.
- Work with digital marketing agencies to plan, implement and measure the impact of digital marketing campaigns for priority services.
- Oversee all marketing activity and manage the marketing team, including a marketing manager and a marketing officer.
- Work with colleagues and agencies to develop and optimise the online presence for private care services at the Trust.
About us
At Imperial College Healthcare you can achieve extraordinary things with extraordinary people, working with leading clinicians pushing boundaries in patient care.
Become part of a vibrant team living our values - expert, kind, collaborative and aspirational. You'll get an experience like no other and will fast forward your career.
Benefits include career development, flexible working and wellbeing, staff recognition scheme. Make use of optional benefits including Cycle to Work, car lease schemes, season ticket loan or membership options for onsite leisure facilities.
We are committed to equal opportunities and improving the working lives of our staff and will consider applications to work flexibly, part time or job share. Please talk to us at interview.
Job description
Job responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role and the person specification outlines the qualifications, skills, experience and knowledge required.For both overviews please view the Job Description attachment with the job advert.
Job description
Job responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role and the person specification outlines the qualifications, skills, experience and knowledge required.For both overviews please view the Job Description attachment with the job advert.
Person Specification
Education/Qualifications
Essential
- Bachelor and Master's degree or equivalent senior strategic communications/ marketing experience.
Desirable
- Relevant professional qualifications
Experience
Essential
- Strong project management experience
- Proven ability to set and deliver against strategic objectives
- Experience of developing and implementing effective marketing strategies
- Proven ability to plan, lead and manage effective, integrated communications projects including procurement and tendering to effectively forecast and manage a delegated budget
- Experience of generating marketing collateral and managing suppliers
- Experience of delivering and/or commissioning communications and marketing collateral and activities with a demonstrable return on investment at the most senior level of an organisation
- Ability to prioritise, managing individual and team workload effectively
- Experience of digital marketing campaigns - including PPC/display/social media advertising - working with external suppliers and understanding ROI
- Understanding of search engine marketing and ability to manage external agencies in this capacity
- Experience of managing, monitoring and creating content for social media channels
Desirable
- NHS or private health experience
- Involvement in brand strategy, development and management
- Account management experience - inhouse or agency
- Sitecore experience
- Experience of content design principles
- Experience of pathway mapping principles
- Internal communications experience
- People management experience
Skills / knowledge / abilities
Essential
- Proficient in the use of Microsoft Word, PowerPoint, Excel and other relevant programmes and software
- Strong account management skills, tact and diplomacy
- Ability to forward plan and foresee and resolve challenges in advance
Desirable
- Familiar with use of Adobe products (Photoshop, Illustrator, InDesign).
- Familiar with use of Google Analytics
Person Specification
Education/Qualifications
Essential
- Bachelor and Master's degree or equivalent senior strategic communications/ marketing experience.
Desirable
- Relevant professional qualifications
Experience
Essential
- Strong project management experience
- Proven ability to set and deliver against strategic objectives
- Experience of developing and implementing effective marketing strategies
- Proven ability to plan, lead and manage effective, integrated communications projects including procurement and tendering to effectively forecast and manage a delegated budget
- Experience of generating marketing collateral and managing suppliers
- Experience of delivering and/or commissioning communications and marketing collateral and activities with a demonstrable return on investment at the most senior level of an organisation
- Ability to prioritise, managing individual and team workload effectively
- Experience of digital marketing campaigns - including PPC/display/social media advertising - working with external suppliers and understanding ROI
- Understanding of search engine marketing and ability to manage external agencies in this capacity
- Experience of managing, monitoring and creating content for social media channels
Desirable
- NHS or private health experience
- Involvement in brand strategy, development and management
- Account management experience - inhouse or agency
- Sitecore experience
- Experience of content design principles
- Experience of pathway mapping principles
- Internal communications experience
- People management experience
Skills / knowledge / abilities
Essential
- Proficient in the use of Microsoft Word, PowerPoint, Excel and other relevant programmes and software
- Strong account management skills, tact and diplomacy
- Ability to forward plan and foresee and resolve challenges in advance
Desirable
- Familiar with use of Adobe products (Photoshop, Illustrator, InDesign).
- Familiar with use of Google Analytics
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
