Band 6 Communications Officer - Content and Engagement

Job responsibilities

1. Job purpose

The post holder is responsible for creating and/or editing content for a variety of purposes and formats, ensuring that it meets quality standards, brand guidelines and house style.

The post holder will maintain and develop content for corporate communications channels, working with content leads and champions across the Trust to ensure content is accurate, up to date and relevant.

The post holder will manage social media channels day to day, maintaining the appropriate content and tone of voice across all channels.

The post holder will contribute to wider change programmes and projects to develop and take forward aspects relating to content development and improvement.

The post holder will manage content administration and co-ordination systems and processes.

The post holder will manage relevant systems and processes to support communications activities, including scoping, planning, designing, coordination and evaluation for projects and campaigns; event management; diary management; and database management. The post holder will also support office administration activities including monitoring team inboxes, induction, recruitment, annual/sick leave, budgets and procurement.

The post holder will be expected to support and deputise for their line manager and the activities of the wider communications team, as appropriate.

1. Key stakeholders

Internal to develop strong and supportive working relationships with the following departments/staff:

• colleagues in the wider Communications division
• staff from across clinical divisions and corporate directorates including senior managers.

External

• External suppliers, such as: photographers, graphic designers, freelance writers, copyeditors and printers
• Imperial Health Charity
• Imperial College London
• Third sector organisations, commissioners, regulators and other key stakeholders
• Patients, their families and representatives, lay partners, local communities and representatives

Style of working

• Networker naturally able to build and maintain strong and effective working relationships with colleagues, stakeholders and partners
• Organised able to prioritise workload and work autonomously on multiple projects running concurrently
• Creative generating new ideas and concepts
• Proactive have a can do attitude to tasks and resolving multi-faceted issues
• Inspirational espouse Trust values, incorporating these into work produced, inspiring others to follow the Trusts vision
• Expert keeping up to date with the latest industry developments

1. Key areas of responsibility

1

Content creation

1.1

Producing, repurposing, editing and proof-reading content for a variety of purposes and formats, responding to audience needs and preferences and making sure it follows quality standards, brand guidelines and house style.

1.2

Ensuring content is well structured and has all required inputs, especially in terms of target audience feedback, and sign offs.

1.3

Using basic graphic packages for digital production, eg manipulating/resizing images

1.4

Using content management systems and other content tools and systems, such as for photography, filming and podcasting.

1.5

Producing multimedia content for a variety of channels, including photos and mobile video, ensuring that footage meets Trust guidelines and presents a positive representation of the Trust

1.6

Ensuring digital content is search-engine optimised

1.7

Helping to build and manage a pool of freelance writers, editors, designers and other ad hoc expert resource to enable specialist input and additional capacity, as required.

2

Channel management

2.1

Curating and editing content to maintain and build corporate communications channels, which may include the Trusts website, intranet, directories, intranet, social media channels, magazines and newsletters.

2.2

Managing reminder systems/procedures to prompt regular review of content, working with content leads and champions across the Trust.

2.3

Reviewing content change requests for corporate channels for feasibility and action, as appropriate.

2.4

Gathering and collating monitoring and evaluating data to support improvement and development of communications channels and content.

2.5

Managing social media channels day-to-day, maintaining appropriate content and tone of voice across individual channels

3

Expert advice and support

3.1

Helping to scope content requirements for integrated communications and marketing projects and campaigns, advising on format and channel, and overseeing quality and production.

3.2

Providing support to staff across the organisation to create high quality content, editing for quality, brand guidelines and house style and ensuring all required input and sign offs.

3.3

Helping to develop, and implementing and overseeing policies, training and guidance to ensure all Trust content is accurate, high quality and consistent with brand and house style and that it makes best use of corporate communications channels.

3.4

Helping to develop and manage content networks and content champions.

1. General Responsibilities

1

Helping colleagues across the organisation to understand the communications teams offer and acting as a key point of entry for initial queries and requests.

2

Contributing to communications channels and activities as required, including social media, Trust magazines and newsletters, website and intranet content, staff messaging, and events and media relations.

3

Undertaking general administrative work, including for purchasing and procurement, budgeting, risk management, team induction, HR and payroll.

4

Deputising for line manager, as required.

Education/ Qualifications

Essential

• Bachelor's degree or equivalent experience

Desirable

• Relevant professional qualifications

Experience

Essential

• Strong track record of managing multiple social media accounts
• Strong track record of creating effective and tailored content for a range of channels and audiences
• Understanding of digital content analytics and search engine optimisation
• Experience of using content management systems

Desirable

• Experience of commissioning content creation and/or production
• NHS or private health experience
• Experience of producing information for patients, including videos, web copy and leaflets
• Experience of co-production of content with user groups
• Good design skills
• Good experience creating and assessing campaigns on a range of topics

Skills/Knowledge

Essential

• Proficient in the use of Microsoft Word, PowerPoint, Excel, Teams, Adobe and other relevant programmes and software
• Excellent understanding of social media management tools and the social media landscape
• Ability to organise and prioritise own workload, working to deadlines
• Excellent planning and coordination skills

Desirable

• Experience with basic graphic design packages, including Photoshop and InDesign
• Experience of filming, editing and publishing videos using appropriate software or mobile apps
• Experience of using Hootsuite to manage multiple social media channels

Communication skills

Essential

• Ability to understand and process complex and sensitive information
• Excellent writing, editing and subbing skills
• Ability to structure and format a range of content tailored to audience needs
• Ability to work effectively with a wide range of people
• Good presentation skills
• Attention to detail
• Ability to use own initiative.

Desirable

• Market research skills
• Good news sense
• Good design skills

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).