Job summary
The Royal Marsden Private Care are looking for a dynamic Marketing Manager to help drive our commercial objectives with a specific focus on our Cavendish Square and Chelsea sites. As the largest provider of private care in an NHS hospital setting, we have the expertise, facilities and technology to provide the highest standards of personalised cancer care.
Private Care is on an ambitious growth trajectory which aims to improve cancer care and outcomes for more patients. The income from Private Care is invested in the facilities, research, technology and people that make The Royal Marsden a world-leading cancer centre and enables us to give all our patients the very highest standard of care.
The Marketing Manager is a vital role and we're looking for a self-starter who is creative and adept at managing multiple priorities at pace. This role sits within the Marketing and Communications Department.
Some of the key skills for this role include:
- An all-round marketer, adept in digital as well as traditional marketing channels
- Able to manage a diverse portfolio of work to tight timelines
- Commercially minded and results driven
- A flexible, agile approach, responding to changing needs and priorities as they arise
- Ability to successfully communicate and develop strong relationships with a diverse range of stakeholders, managing expectations and delivery timelines
- Excellent project management skills to ensure marketing deliverables and milestones are met.
Main duties of the job
- Establish clear marketing objectives/KPIs and site-specific marketing plans ensuring they are delivered on time and to budget
- Produce content, marketing and event collateral for the promotion of our Private Care sites with a specific focus on Chelsea and Cavendish Square
- Support the creative development process across multiple channels and present to relevant stakeholders as and when required
- Support on marketing materials for any site-specific requirements.
About us
The Royal Marsden NHS Foundation Trust is a world-leading cancer centre. Our role is to offer our patients the best cancer care available anywhere in the world, and to continue to make a global contribution to finding better ways of diagnosing and treating cancer. We employ over 4,500 staff in a diverse range of careers including nursing, medical, science, radiography, pharmacy, occupational therapy, finance and administrative services. We have two hospitals - one in Chelsea, London, and one in Sutton, Surrey - as well as a Medical Daycare Unit in Kingston Hospital.
At The Royal Marsden, we deal with cancer every day, so we understand how valuable life is. When people entrust their lives to us, they have the right to demand the very best. That's why the pursuit of excellence lies at the heart of everything we do.
At the heart of the hospital is our dedicated team. We offer a stimulating and dynamic working environment, a wide range of staff benefits, learning and development opportunities and clear career pathways. There are opportunities to work flexibly across a range of areas and specialities and we welcome flexible working requests from point of hire to support employees work life balance. We are looking for employees who aspire to excellence, share our values and can play a crucial role in our on-going achievements.
Job description
Job responsibilities
For further information on this role, please see the attached detailed Job Description and Person Specification
- Organised, focused and calm under pressure, able to work with the Private Care Senior Marketing Manager, Senior GP Liaison and Corporate Manager and the International team to manage a diverse portfolio of work
- Able to feed into a site-specific marketing plan in line with the wider Private Care strategic priorities, whilst ensuring day-to-day activity supports commercial KPIs
- Digital marketing skillset, including paid social, keyword, SEO, PPC, and email
- Ability to manage multiple projects with conflicting deadlines
- Able to constantly respond to changing needs and priorities
- A commercially minded, flexible approach to campaigns and projects with ability to track and feedback on results
- Excellent project management skills
- Attention to detail in both planning and delivery
- Ability to negotiate with stakeholders, both internally and externally
- Ability to communicate and network with senior stakeholders across the Private Care team, including building relationships with key consultants
- A natural problem solver who thinks fast on their feet and is able to find innovative solutions
- Ability to explain marketing to non-marketers
- Working with the Private Care Senior Marketing Manager to drive innovation
- Passionate about the Private Care health market and the work we do to deliver world class treatment and care to improve the lives of more cancer patients.
Job description
Job responsibilities
For further information on this role, please see the attached detailed Job Description and Person Specification
- Organised, focused and calm under pressure, able to work with the Private Care Senior Marketing Manager, Senior GP Liaison and Corporate Manager and the International team to manage a diverse portfolio of work
- Able to feed into a site-specific marketing plan in line with the wider Private Care strategic priorities, whilst ensuring day-to-day activity supports commercial KPIs
- Digital marketing skillset, including paid social, keyword, SEO, PPC, and email
- Ability to manage multiple projects with conflicting deadlines
- Able to constantly respond to changing needs and priorities
- A commercially minded, flexible approach to campaigns and projects with ability to track and feedback on results
- Excellent project management skills
- Attention to detail in both planning and delivery
- Ability to negotiate with stakeholders, both internally and externally
- Ability to communicate and network with senior stakeholders across the Private Care team, including building relationships with key consultants
- A natural problem solver who thinks fast on their feet and is able to find innovative solutions
- Ability to explain marketing to non-marketers
- Working with the Private Care Senior Marketing Manager to drive innovation
- Passionate about the Private Care health market and the work we do to deliver world class treatment and care to improve the lives of more cancer patients.
Person Specification
Education/Qualifications
Essential
- Marketing related degree or CIM qualification or equivalent
- Experience at managing at a mid-level
Experience
Essential
- Demonstrable marketing and communications experience within blue chip company, FMCG background, agency or Healthcare organisation or national charity
- Demonstrable experience of marketing to a range of audiences including international markets
- To have experience in the tactical delivery of digital marketing, including email, SEO, PPC and social media advertising
- To have experience of developing and implementing marketing strategy
- To have experience of contributing to and developing a brand strategy across an organisation
- To have experience of writing, presenting to a senior team
- To have worked with a variety of third-party agencies
- Proven track record of leading marketing programmes and campaigns - from initial brief to implementation and reporting results
- Experience in all elements of the marketing mix - including media (ABL), direct and digital channels
- Experience of working across complex organisations - communicating with multidisciplinary teams and matrix management
- Experience managing, forecasting and controlling budgets and being able to deliver campaigns on challenging budgets
Desirable
- To have demonstrable experience of healthcare marketing with understanding of the health environment and/or government departments or commercial environment
Skills/Abilities/Knowledge
Essential
- Good understanding of brand and its role within an organisation
- Good communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation with ability to negotiate
- Good production awareness with experience of all forms of print and cost management and efficiencies
- Good organisational skills, with the ability to manage many different projects all with competing priorities and stakeholder needs
- Event management and networking skills; digital/virtual events desirable
Person Specification
Education/Qualifications
Essential
- Marketing related degree or CIM qualification or equivalent
- Experience at managing at a mid-level
Experience
Essential
- Demonstrable marketing and communications experience within blue chip company, FMCG background, agency or Healthcare organisation or national charity
- Demonstrable experience of marketing to a range of audiences including international markets
- To have experience in the tactical delivery of digital marketing, including email, SEO, PPC and social media advertising
- To have experience of developing and implementing marketing strategy
- To have experience of contributing to and developing a brand strategy across an organisation
- To have experience of writing, presenting to a senior team
- To have worked with a variety of third-party agencies
- Proven track record of leading marketing programmes and campaigns - from initial brief to implementation and reporting results
- Experience in all elements of the marketing mix - including media (ABL), direct and digital channels
- Experience of working across complex organisations - communicating with multidisciplinary teams and matrix management
- Experience managing, forecasting and controlling budgets and being able to deliver campaigns on challenging budgets
Desirable
- To have demonstrable experience of healthcare marketing with understanding of the health environment and/or government departments or commercial environment
Skills/Abilities/Knowledge
Essential
- Good understanding of brand and its role within an organisation
- Good communication skills both verbal and written including brief writing, copywriting and presentations
- Ability to build strong relationships with key stakeholders across an organisation with ability to negotiate
- Good production awareness with experience of all forms of print and cost management and efficiencies
- Good organisational skills, with the ability to manage many different projects all with competing priorities and stakeholder needs
- Event management and networking skills; digital/virtual events desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
