Job summary
If you have a background in delivering creative digital communications, managing accessible website and intranet content and social media engagement, we want to hear from you. In this role, you will engage a wide range of key audiences, including our service users and staff, to enhance the Trust's digital presence and reputation.
You will support the ongoing development of the Trust's digital communication channels both internally and externally, ensuring these meet the needs of our service users and are accessible to all.
Main duties of the job
You will ensure our channels are maintained with the most up-to-date engaging information and expand their use as a interactive engagement tool.
In this role, you will utilise analytics and engage with key stakeholders to evaluate the current platforms, before working with the team to create an innovative plan to transform and develop the online content so that information reaches the largest audience possible in the most effective, user-friendly way.
You will provide communications advice to colleagues on how to make the necessary improvements, working with them to develop accessible content (written copy, photos, videos and graphics).
About us
Lincolnshire Partnership NHS Foundation Trust provides mental health services and a number of learning disability, autism and social care services in the county of Lincolnshire. Employing around 2,900 staff, and serving a population of over 768,400, our people lie at the heart of everything we do.
You could be part of a Trust rated by staff as one of the best mental health and learning disability trusts in England. We firmly believe the key to high quality care is a contented workforce. This is reflected in our Care Quality Commission rating of 'outstanding' for well-led and 'good' overall. In the most recent National NHS Staff Survey, our staff rated us as the number one trust nationally for staff morale and one of the top scoring NHS Trusts in the Midlands for being compassionate and inclusive. We're really proud of this!
We offer options for flexible working and provide a wide range of training and promotion opportunities in all professions. We support and celebrate diversity, have active staff networks groups and are always looking at what more we can do to support our staff.
Whether you're taking the first exciting steps in your career, itching for a new challenge or searching for a better place to raise a family, Lincolnshire has arange of rewarding health and social care careers in a county that's friendly, fascinating, affordable and brimming with everything you need to live a happy life.Visitbeinlincolnshire.comto find out more.
Job description
Job responsibilities
Please view the attached Job Description and Person Specification documents for complete details regarding this post.
When completing your application, please demonstrate how you meet the role criteria.
We can also offer you many staff benefits to help support you which include:
Early access to Psychological Therapies and Physiotherapy
Competitive annual leave allowance
Car leasing scheme
NHS pension scheme
Free eye tests
Money saving options through our salary sacrifice scheme
Discounts on major high street retailers and restaurants
Job description
Job responsibilities
Please view the attached Job Description and Person Specification documents for complete details regarding this post.
When completing your application, please demonstrate how you meet the role criteria.
We can also offer you many staff benefits to help support you which include:
Early access to Psychological Therapies and Physiotherapy
Competitive annual leave allowance
Car leasing scheme
NHS pension scheme
Free eye tests
Money saving options through our salary sacrifice scheme
Discounts on major high street retailers and restaurants
Person Specification
Qualifications
Essential
- Degree or equivalent in digital communications, communications, public relations, marketing or equivalent experience in related role
- Five GCSE's grade A-C (or equivalent) including English and mathematics
Desirable
- Relevant continued professional development in digital communication tools, techniques and guidance
Experience
Essential
- Relevant work experience in digital communications field
- Knowledge and experience of digital communication methods, accessibility standards and broader communications, public relations, journalism and marketing techniques, approaches and procedures
- Experience of creating digital content including video, audio, graphics
- Experience of managing websites and intranets using content management systems and search optimisation and analytical tools
- Continuous professional development in new skills and maintaining knowledge of emerging digital ad social communication tools, techniques ad channels
- Experience of dealing effectively and professionally with a wide range of issues, including highly complex, sensitive or political information where cooperation and agreement are required
- Working knowledge of website content management systems, best practice, site management, usability and accessibility design principles
- Experience of using and managing social media accounts
- Experience of using digital platforms in a work environment, including online forms, surveys, video and podcast hosting platforms such as YouTube etc
- Experience of writing engaging copy for different audiences
- Experience of using search optimisation and analytical tools
- Ability to turn complex information into easily understood messages, suitable for wide range of audiences and different channels
- Experience of developing and implementing effective digital communications campaigns and plans and tracking and managing project delivery and evaluation
- Experience of basic graphic design in digital media and video production
Desirable
- Working in the NHS or other complex environment
- Knowledge of working with specialist digital platform providers
Skills
Essential
- Excellent interpersonal and communication skills
- Writing and presentation skills, with the ability to present sensitive and complex information to staff and public
- Able to work to tight deadlines and under pressure
- Excellent influencing, negotiating and persuasive skills
- Ability to work in a fast-paced environment, handling challenging issues and conflicting deadlines on a regular basis
- Competent and capable with high attention to detail
- Ability to work effectively on own initiative or in a team
- Excellent IT skills including all Microsoft Office programmes
- Basic graphic design and video production skills
Desirable
- Experience of using specialist graphic design and video production software inc Adobe Creative Suite (InDesign, Photoshop, premier pro)
- Front-end design and development skills and experience - predominantly HTML, CSS and JavaScript (E)
Person Specification
Qualifications
Essential
- Degree or equivalent in digital communications, communications, public relations, marketing or equivalent experience in related role
- Five GCSE's grade A-C (or equivalent) including English and mathematics
Desirable
- Relevant continued professional development in digital communication tools, techniques and guidance
Experience
Essential
- Relevant work experience in digital communications field
- Knowledge and experience of digital communication methods, accessibility standards and broader communications, public relations, journalism and marketing techniques, approaches and procedures
- Experience of creating digital content including video, audio, graphics
- Experience of managing websites and intranets using content management systems and search optimisation and analytical tools
- Continuous professional development in new skills and maintaining knowledge of emerging digital ad social communication tools, techniques ad channels
- Experience of dealing effectively and professionally with a wide range of issues, including highly complex, sensitive or political information where cooperation and agreement are required
- Working knowledge of website content management systems, best practice, site management, usability and accessibility design principles
- Experience of using and managing social media accounts
- Experience of using digital platforms in a work environment, including online forms, surveys, video and podcast hosting platforms such as YouTube etc
- Experience of writing engaging copy for different audiences
- Experience of using search optimisation and analytical tools
- Ability to turn complex information into easily understood messages, suitable for wide range of audiences and different channels
- Experience of developing and implementing effective digital communications campaigns and plans and tracking and managing project delivery and evaluation
- Experience of basic graphic design in digital media and video production
Desirable
- Working in the NHS or other complex environment
- Knowledge of working with specialist digital platform providers
Skills
Essential
- Excellent interpersonal and communication skills
- Writing and presentation skills, with the ability to present sensitive and complex information to staff and public
- Able to work to tight deadlines and under pressure
- Excellent influencing, negotiating and persuasive skills
- Ability to work in a fast-paced environment, handling challenging issues and conflicting deadlines on a regular basis
- Competent and capable with high attention to detail
- Ability to work effectively on own initiative or in a team
- Excellent IT skills including all Microsoft Office programmes
- Basic graphic design and video production skills
Desirable
- Experience of using specialist graphic design and video production software inc Adobe Creative Suite (InDesign, Photoshop, premier pro)
- Front-end design and development skills and experience - predominantly HTML, CSS and JavaScript (E)
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
