Job summary
GOSH is a leading research children's hospital with ambitions to be a world-leading provider of paediatric care, training, and education. Digital transformation is at the heart of the Trust's Above and Beyond strategy, so this is a pivotal time to join the team.
This is an exciting and multi-faceted role within the Hospital's External Communications Team to shape and lead significant digital transformation. The role will be responsible for driving and overseeing a digital transformation strategy which ensures platforms, tech, digital journeys, and content are best in class.
Main duties of the job
GOSH is a leading research children's hospital with ambitions to be a world-leading provider of paediatric care, training, and education. Digital transformation is at the heart of the Trust's Above and Beyond strategy, so this is a pivotal time to join the team.
This is an exciting and multi-faceted role within the Hospital's External Communications Team to shape and lead significant digital transformation. The role will be responsible for driving and overseeing a digital transformation strategy which ensures platforms, tech, digital journeys, and content are best in class.
The jobholder will be the senior lead across the trust, leading digital strategy, including the creation and implementation of a digital roadmap and building a business case for strategic investment in digital transformation and establishing a fit for purpose Digital Budget for both BAU and transformation. Leading, and growing a small team, they will also supply consultancy and support across the trust, and improve performance across all digital channels, overseeing, integrating all GOSH activity across digital touch points across email, web and social channels and be the lead consult within Communications to upskill the team on digital best practice
About us
GOSH is committed to recruiting the best person for the job, based solely on their ability and individual merit as measured against the criteria for the role; through a process that is fair, open, consistent and free from bias and discrimination.
We are committed to being a diverse and inclusive employer and foster a culture where all staff are valued, respected and acknowledged. All applicants will receive consideration for employment without regard to race, colour, national origin, religion, sexual orientation, gender, gender identity, age, disability status or length of time spent unemployed.
We particularly welcome applications from BAME communities, people with disabilities and/or long-term health conditions and LGBT+ community members.
We have policies and procedures in place to ensure that all applicants and employees are treated fairly and consistently. We are proud to be accredited as a Disability Confident Employer, a member of Business Disability Forum and a Stonewall Diversity Champion.
We have active and Executive supported BAME, LGBT+ and Allies, Disability and Long-Term Health Conditions and Women's staff networks. Staff networks are employee-led groups formed around interests, issues and a common bond or background. Staff network members create a positive and inclusive work environment at Great Ormond Street Hospital by actively contributing to the Trust's mission, values and efforts specific to inclusion. All of our staff networks are open to any employee.
Job description
Job responsibilities
The post holder is a senior member of the communications department and will support the Head of Marketing and External Communications by leading the digital transformation process. They will also manage the members of the hospital digital team on a day- to-day basis.
We are looking for a dynamic all-round digital expert, with lots of initiative, drive and tenacity, coupled with excellent inter-personal skills (both oral and written) and someone who is highly digitally literate. This is a challenging role that rewards determination, focus and clear thinking, as well as excellent attention to detail.
The postholder will be creative and innovative, yet highly organised in their approach and an excellent project and people manager. They will have the ability to process complex ideas and concepts quickly.
- To lead and build a team to create, develop and deliver a digital service that will lead on all strategy to achieve digital transformation, trust wide. They will balance innovation, investment and overall change required. This includes the implementation of the strategy across all digital activity (including web, email, tech, automation, AI discovery, digital marketing).
- To lead the creation of a digital team to service the entire trust, including developing business cases for transformation and creating a fit for purpose BAU Budget
- Once budget agreed to report to the Head of Marketing and Director of Communications on budget management
- To be the senior digital expert and consultant for the trust, supporting internal colleagues and the charity towards transformation, leading strategic direction
- Oversee and develop key platforms including the website and social media, driving the development of the website, ensuring best in class customer journeys, functionality, content and design
- To support the commercial ambitions for the Trust, ensuring they have the right digital ecosystem to fulfil their ambitious growth targets
- To ensure that all content is best in class, including patient information. Unlocking the commercial opportunity from high visitor numbers
- To lead on procuring suppliers and technology to deliver the strategy, working with a delegated budget from the Director of Communications
Job description
Job responsibilities
The post holder is a senior member of the communications department and will support the Head of Marketing and External Communications by leading the digital transformation process. They will also manage the members of the hospital digital team on a day- to-day basis.
We are looking for a dynamic all-round digital expert, with lots of initiative, drive and tenacity, coupled with excellent inter-personal skills (both oral and written) and someone who is highly digitally literate. This is a challenging role that rewards determination, focus and clear thinking, as well as excellent attention to detail.
The postholder will be creative and innovative, yet highly organised in their approach and an excellent project and people manager. They will have the ability to process complex ideas and concepts quickly.
- To lead and build a team to create, develop and deliver a digital service that will lead on all strategy to achieve digital transformation, trust wide. They will balance innovation, investment and overall change required. This includes the implementation of the strategy across all digital activity (including web, email, tech, automation, AI discovery, digital marketing).
- To lead the creation of a digital team to service the entire trust, including developing business cases for transformation and creating a fit for purpose BAU Budget
- Once budget agreed to report to the Head of Marketing and Director of Communications on budget management
- To be the senior digital expert and consultant for the trust, supporting internal colleagues and the charity towards transformation, leading strategic direction
- Oversee and develop key platforms including the website and social media, driving the development of the website, ensuring best in class customer journeys, functionality, content and design
- To support the commercial ambitions for the Trust, ensuring they have the right digital ecosystem to fulfil their ambitious growth targets
- To ensure that all content is best in class, including patient information. Unlocking the commercial opportunity from high visitor numbers
- To lead on procuring suppliers and technology to deliver the strategy, working with a delegated budget from the Director of Communications
Person Specification
GOSH Culture and Values
Essential
- Our Always values
- Knowledge and understanding of diverse backgrounds and perspectives.
- Understanding of Diversity and Inclusion challenges in the workplace
- Demonstrable contribution to advancing Equality, Diversity and Inclusion in the Workplace
Academic/Professional qualification/Training
Essential
- Educated to degree level in a relevant subject, i.e. communications, multimedia or marketing
- Training or specialist workplace experience to master's level or equivalent in a relevant discipline, i.e. marketing or digital marketing
- Evidence of Continuous professional development
Desirable
- Member of Chartered Institute of Comms? Marketing?
Experience/Knowledge
Essential
- Excellent writing skills including editing and copywriting
- Experience on managing and coaching staff
- Experience of designing, delivering and a digital transformation programme
- Experience of managing senior stakeholders both internally and externally
- Experience of building trusted relationships with colleagues across various levels of an organization and working collaboratively to achieve common goals
- Strong understanding of data protection principles and compliance, and ability to take an audience first approach to content, platform and tool development
Desirable
- Previous experience in the NHS, healthcare or Charity sector
Skills/Abilities
Essential
- Project management skills
- Proactive and positive
- Tenacious and solutions focused
- Analytical mind, able to assimilate and apply insight for decision making
- Ability to work sensitively with patients, families, and staff, upholding their confidentiality and ensuring consent procedures are followed
- Ability to liaise with wide range of people including Board level executives, senior managers, experts and families
- Ability to work to tight deadlines, at times under pressure
- Ability to frequently concentrate for extended periods of time when reviewing documents or writing copy
Person Specification
GOSH Culture and Values
Essential
- Our Always values
- Knowledge and understanding of diverse backgrounds and perspectives.
- Understanding of Diversity and Inclusion challenges in the workplace
- Demonstrable contribution to advancing Equality, Diversity and Inclusion in the Workplace
Academic/Professional qualification/Training
Essential
- Educated to degree level in a relevant subject, i.e. communications, multimedia or marketing
- Training or specialist workplace experience to master's level or equivalent in a relevant discipline, i.e. marketing or digital marketing
- Evidence of Continuous professional development
Desirable
- Member of Chartered Institute of Comms? Marketing?
Experience/Knowledge
Essential
- Excellent writing skills including editing and copywriting
- Experience on managing and coaching staff
- Experience of designing, delivering and a digital transformation programme
- Experience of managing senior stakeholders both internally and externally
- Experience of building trusted relationships with colleagues across various levels of an organization and working collaboratively to achieve common goals
- Strong understanding of data protection principles and compliance, and ability to take an audience first approach to content, platform and tool development
Desirable
- Previous experience in the NHS, healthcare or Charity sector
Skills/Abilities
Essential
- Project management skills
- Proactive and positive
- Tenacious and solutions focused
- Analytical mind, able to assimilate and apply insight for decision making
- Ability to work sensitively with patients, families, and staff, upholding their confidentiality and ensuring consent procedures are followed
- Ability to liaise with wide range of people including Board level executives, senior managers, experts and families
- Ability to work to tight deadlines, at times under pressure
- Ability to frequently concentrate for extended periods of time when reviewing documents or writing copy
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Great Ormond Street Hospital for Children NHS Foundation Trust
Address
Great Ormond Street Children's Hospital
Great Ormond Street
London
WC1N 3JH
Employer's website
https://www.gosh.nhs.uk/ (Opens in a new tab)
