Job summary
Our Directorate of Education and Training has ambitious goals for increasing student numbers, diversifying its portfolio and extending its reach. To achieve these goals, it is essential that we provide effective professional support services for our students and staff.
The Student Marketing & Recruitment Manager will be jointly responsible for maximising the recruitment potential of the Trust's wide-ranging education and training offering - taking ownership of a portfolio of postgraduate (master's and professional doctorate) and CPD (short) courses, grouped by subject area.
The postholder will achieve this by managing all aspects of their portfolio's marketing strategy - from development and delivery to reporting and evaluation. They will devise nuanced and effective multi-channel campaigns that drive awareness, engagement and conversion. They will take ownership of their portfolio's web presence and communications programme, engage in high-quality content creation, plan a variety of events, and manage digital advertising campaigns.
This post is one of two Student Marketing & Recruitment Managers in the team, who will each own their respective portfolios of courses, working closely with the Admissions Manager, and all reporting into the Head of Student Marketing, Recruitment & Admissions.
We welcome applications from candidates who experienced managers and/or those with relevant experience, looking to progress into their first managerial post.
Main duties of the job
Please see the attached Job Description and Person Specification for more information on the role requirements and duties.
About us
At the Tavistock and Portman NHS Foundation Trust, we are proud to be one of the largest providers of mental health education globally and the only NHS Trust registered with the Office for Students. Through our Directorate of Education & Training (DET) we offer over 100 education and training courses to more than 4,000 students, including postgraduate master's and doctoral-level programs, which are currently validated by university partners. Our unique clinician-tutor model and multidisciplinary approach allow us to train a wide range of professionals, including clinicians, social workers, nurses, and teachers.
The Trust develops and delivers training initiatives that meet the needs of a modern health and social care sector and is responsive to policy and initiatives from government and other relevant agencies. The Trust is a welcoming and supportive organisation committed to ensuring its student body is diverse and reflects the populations its trainees will be working with. Its offer, provided through a range of platforms both digital and face to face, includes postgraduate programmes, CPD courses, and bespoke training for organisations.
Job description
Job responsibilities
Please see the attached Job Description and Person Specification for more information on the role requirements and duties.
Job description
Job responsibilities
Please see the attached Job Description and Person Specification for more information on the role requirements and duties.
Person Specification
Qualifications
Essential
- Undergraduate degree or equivalent experience
- Further specialist knowledge equivalent to Postgraduate Diploma
Desirable
- Google Analytics Certification
- Professional qualification or evidence of training / development in Marketing (e.g. CIM, IDM)
- Project management qualification
Experience
Essential
- Previous experience in a similar marketing role
- Experience of developing awareness-raising, engagement and conversion-focused campaigns to generate leads and sales
- Experience working with broad range of digital marketing tools and systems for campaign planning, execution and evaluation
- Agency management experience - e.g. creative, advertising and web agencies
- Understanding of financial control, budgeting and monitoring
Desirable
- Experience of marketing education and training courses, or marketing within the Higher Education sector
- Experience of managing both B2C and B2B marketing campaigns
- Line management experience
- Events management experience
- Experience of using a CRM System, including automated journeys
SKILLS
Essential
- Strong marketing skillset, confident operating across a wide range of online and offline channels
- Excellent written and verbal communication skills
- Data literate, able to review / assess / make recommendations as a result of analysis
- Able to research, prepare, justify and present marketing campaign proposals
- Able to present up to and including Senior Management level
- Multitasker able to work across multiple projects to tight timescales
Knowledge
Essential
- Strong understanding of the principles of marketing strategy, audience segmentation and analysis, and product positioning.
Desirable
- Good understanding of the motivations and concerns of prospective students / applicants / current students / alumni
- Understanding of key developments and trends in the Higher Education sector
- Understanding of key developments and trends in the Health and Care Sector
PERSONAL ATTRIBUTES
Essential
- Able to demonstrate a commitment to, and a desire to live by, the Trust's values
- Confident communicator, able to navigate complex professional relationships and influence wider decision-making
- Self-starter, able to initiate and progress projects independently
Person Specification
Qualifications
Essential
- Undergraduate degree or equivalent experience
- Further specialist knowledge equivalent to Postgraduate Diploma
Desirable
- Google Analytics Certification
- Professional qualification or evidence of training / development in Marketing (e.g. CIM, IDM)
- Project management qualification
Experience
Essential
- Previous experience in a similar marketing role
- Experience of developing awareness-raising, engagement and conversion-focused campaigns to generate leads and sales
- Experience working with broad range of digital marketing tools and systems for campaign planning, execution and evaluation
- Agency management experience - e.g. creative, advertising and web agencies
- Understanding of financial control, budgeting and monitoring
Desirable
- Experience of marketing education and training courses, or marketing within the Higher Education sector
- Experience of managing both B2C and B2B marketing campaigns
- Line management experience
- Events management experience
- Experience of using a CRM System, including automated journeys
SKILLS
Essential
- Strong marketing skillset, confident operating across a wide range of online and offline channels
- Excellent written and verbal communication skills
- Data literate, able to review / assess / make recommendations as a result of analysis
- Able to research, prepare, justify and present marketing campaign proposals
- Able to present up to and including Senior Management level
- Multitasker able to work across multiple projects to tight timescales
Knowledge
Essential
- Strong understanding of the principles of marketing strategy, audience segmentation and analysis, and product positioning.
Desirable
- Good understanding of the motivations and concerns of prospective students / applicants / current students / alumni
- Understanding of key developments and trends in the Higher Education sector
- Understanding of key developments and trends in the Health and Care Sector
PERSONAL ATTRIBUTES
Essential
- Able to demonstrate a commitment to, and a desire to live by, the Trust's values
- Confident communicator, able to navigate complex professional relationships and influence wider decision-making
- Self-starter, able to initiate and progress projects independently
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
