Job summary
Barts Life Sciences Communications & Marketing Manager
Barts Life Sciences (BLS) is a partnership between Barts Health NHS Trust, the largest Trust in London and 2nd largest in the UK, and Queen Mary University of London, a research-intensive Russell Group University, that's one of the most cited globally for medical research.
The mission of BLS is to accelerate innovation into the Trust for the benefit of the community we serve in North-East London and beyond. Working with a diverse population of over 2.5 million people, BLS offers a "bench to bedside" opportunity with access to a wealth of diverse data through our precision medicine platform, capacity for large-scale phase 1-3 clinical trials and a set of national biobanks. These assets, together with a vibrant clinical academic ecosystem and the development of new commercial life sciences real estate across North-East London will enable innovation to be scaled and adopted to improve health on a worldwide scale.
An opportunity has now arisen for a new team member to serve as the BLS Communications and Marketing lead. With the aim of supporting the BLS vision of transforming the health outcomes and economic opportunities in East London, the successful post holder will be a key appointment into BLS and will be crucial in helping deliver our transformative ambition.
Main duties of the job
The principal focus of this role will be leading BLS' communications, engagement and marketing activities, developing, implementing and delivering a communications strategy, branding and marketing plan and supporting engagement with internal and external stakeholders, for example life sciences cluster developers and commercial industry. The post holder will identify, plan and deliver a broad range of integrated communications campaigns which support BLS' strategic priorities
About us
Barts Health is one of the largest NHS trusts in the country, and one of Britain's leading healthcare providers.
The Barts Health group of NHS hospitals is entering an exciting new era on our improvement journey to becoming an outstanding organisation with a world-class clinical reputation. Having lifted ourselves out of special measures, we now have the impetus and breathing space to chart a fresh course in which we are continually striving to improve all our services for patients.
Our vision is to be a high-performing group of NHS hospitals, renowned for excellence and innovation, and providing safe and compassionate care to our patients in east London and beyond. That means being a provider of excellent patient safety, known for delivering consistently high standards of harm-free care and always caring for patients in the right place at the right time. It also means being an outstanding place to work, in which our WeCare values and behaviours are visible to all and guide us in how we work together.
We strive to live by our WeCare values and are committed to promoting inclusion, where every staff member has a sense of belonging. We value our differences and fully advocate, cultivate and support an inclusive working environment.
We particularly welcome applications from Black, Asian and minority ethnic candidates as they are underrepresented within Barts Health at this band.
Job description
Job responsibilities
1. Lead the development, implementation and delivery of a three-year comms, marketing and PR strategy for BLS, taking account of other clusters nationally and internationally and providing an overall plan for life sciences impact for Barts Health and QMUL
2. Lead the development of all marketing collateral ensuring strategic alignment with Barts Healths and QMULs organisational and strategic priorities, working with comms & marketing teams, other internal teams and external stakeholders as appropriate
3. Review the BLS brand and create a brand growth strategy
4. Lead the development of assessment tools to allow BLS to assess their position in the market and any steps needed to retain competitiveness or meet customer / partner expectations more fully
5. Lead communications management for the internal team, advising on and providing feedback on all collateral and social media posting prior to publication. Ensure that all communications embody the values of BLS and that the BLS vision is well-communicated.
6. Ensure that the benefits of BLS is communicated effectively internally and to external key stakeholders, including our local community.
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents, please view the attachment/s below.
For an informal discussion about the post, please contact Grant Bourhill, Managing Director (grant.bourhill@nhs.net) Formal applications must be via the NHS Jobs website.
Job description
Job responsibilities
1. Lead the development, implementation and delivery of a three-year comms, marketing and PR strategy for BLS, taking account of other clusters nationally and internationally and providing an overall plan for life sciences impact for Barts Health and QMUL
2. Lead the development of all marketing collateral ensuring strategic alignment with Barts Healths and QMULs organisational and strategic priorities, working with comms & marketing teams, other internal teams and external stakeholders as appropriate
3. Review the BLS brand and create a brand growth strategy
4. Lead the development of assessment tools to allow BLS to assess their position in the market and any steps needed to retain competitiveness or meet customer / partner expectations more fully
5. Lead communications management for the internal team, advising on and providing feedback on all collateral and social media posting prior to publication. Ensure that all communications embody the values of BLS and that the BLS vision is well-communicated.
6. Ensure that the benefits of BLS is communicated effectively internally and to external key stakeholders, including our local community.
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents, please view the attachment/s below.
For an informal discussion about the post, please contact Grant Bourhill, Managing Director (grant.bourhill@nhs.net) Formal applications must be via the NHS Jobs website.
Person Specification
Experience
Essential
- Relevant leadership experience in innovation-related comms, engagement, marketing and PR
- Demonstrable experience of delivering high quality marketing campaigns
- Ability to deliver projects, multi-task and work to pressing deadlines
- Fully proficient with digital marketing approaches and delivering digital campaigns
- Experience of winning external funding
- Demonstrable experience of developing comms and marketing collateral
- Experience with leading engagement across wide-ranging stakeholder groups in both the public and private sector
- Experience with leading the response to challenging situations tactfully and with impact
- Experience developing plans for and leading media and communications training
Desirable
- Experience working with local communities and incorporating their concerns and needs into marketing collateral
Knowledge
Essential
- Advanced knowledge of a key innovation sector (ideally life sciences) and the likely regional and national directions
- Outstanding reputation and demonstrable successes at a senior level, with a proven track record of supporting effective partnership relationships that are hallmarked by trust, robust delivery and endure challenges
- Have a good working knowledge of elements required to build and maintain a nationally impactful innovation district
- Understanding of public and stakeholder engagement with evidence of methodology and experience of implementation
Desirable
- Knowledge of NHS Trusts, academic institutions or private sector developers.
- Understanding business models, strategies and customer relationship management tools
Qualifications
Essential
- Educated to degree level or equivalent experience
Desirable
- CPD qualification, e.g. digital marketing
Skills
Essential
Skills
Essential
- Be fully capable of forming and maintaining excellent external networks of influence
- Clear leadership ability, with the ability to lead others in delivering shared goals using motivational approaches
- Attention to understand strategic direction whilst also ensuring excellent attention to detail
- Ability to work to tight deadlines and prioritise under pressure
- Co-ordination, planning and strong analytical skills
- Excellent interpersonal skills and a collaborative management style
Behaviours
Essential
- Self-starter, with an entrepreneurial mind set
- Pro-active, taking initiative with a can-do and will-do attitude
- Resilient, flexible, with a positive problem-solving attitude
- Acts with integrity at all times and maintains high level of confidentiality
- Ability to influence change whilst ensuring day-day delivery is not impacted
- Personal credibility, with the ability to quickly gain the confidence of other senior public and private sector individuals
Person Specification
Experience
Essential
- Relevant leadership experience in innovation-related comms, engagement, marketing and PR
- Demonstrable experience of delivering high quality marketing campaigns
- Ability to deliver projects, multi-task and work to pressing deadlines
- Fully proficient with digital marketing approaches and delivering digital campaigns
- Experience of winning external funding
- Demonstrable experience of developing comms and marketing collateral
- Experience with leading engagement across wide-ranging stakeholder groups in both the public and private sector
- Experience with leading the response to challenging situations tactfully and with impact
- Experience developing plans for and leading media and communications training
Desirable
- Experience working with local communities and incorporating their concerns and needs into marketing collateral
Knowledge
Essential
- Advanced knowledge of a key innovation sector (ideally life sciences) and the likely regional and national directions
- Outstanding reputation and demonstrable successes at a senior level, with a proven track record of supporting effective partnership relationships that are hallmarked by trust, robust delivery and endure challenges
- Have a good working knowledge of elements required to build and maintain a nationally impactful innovation district
- Understanding of public and stakeholder engagement with evidence of methodology and experience of implementation
Desirable
- Knowledge of NHS Trusts, academic institutions or private sector developers.
- Understanding business models, strategies and customer relationship management tools
Qualifications
Essential
- Educated to degree level or equivalent experience
Desirable
- CPD qualification, e.g. digital marketing
Skills
Essential
Skills
Essential
- Be fully capable of forming and maintaining excellent external networks of influence
- Clear leadership ability, with the ability to lead others in delivering shared goals using motivational approaches
- Attention to understand strategic direction whilst also ensuring excellent attention to detail
- Ability to work to tight deadlines and prioritise under pressure
- Co-ordination, planning and strong analytical skills
- Excellent interpersonal skills and a collaborative management style
Behaviours
Essential
- Self-starter, with an entrepreneurial mind set
- Pro-active, taking initiative with a can-do and will-do attitude
- Resilient, flexible, with a positive problem-solving attitude
- Acts with integrity at all times and maintains high level of confidentiality
- Ability to influence change whilst ensuring day-day delivery is not impacted
- Personal credibility, with the ability to quickly gain the confidence of other senior public and private sector individuals
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
