Fundraising and Events Manager

Job responsibilities

APPEALS AND CAMPAIGN MANGEMENT

To support the Head of Fundraising and Director of Communications with the creation, planning and successful implementation of the charitys appeals and campaigns programme, with the objective of raising over £250,000 per year from this stream of income. The appeals and campaigns form a major part of the charitys overall three-year fundraising strategy.

• To research, identify and recommend new potential relationships for the DGNHS Charity to increase fundraising income from appeals and campaigns.
• Plan, develop and implement a multi-year appeals and campaigns plan.
• Plan, develop and implement a programme for tracking progress against appeals and campaign milestones.
• Review, develop and monitor performance against the appeals and campaigns strategy.
• Track, measure, and report regularly on the performance of the fundraising appeals and campaigns against targets.
• Monitor and evaluate the joint appeals campaign governance framework including, but not limited to, the fundraising Memorandum of Understanding and Data Sharing Agreement.
• Prepare tailored campaign briefings as required for colleagues, trust staff, board members, donors, and prospects.
• Build strong relationship with Trust staff including divisional leads, matrons, consultants, and researchers in order to gather information on health-related projects, developments, and services where charity appeals, and campaigns could be developed.

EVENTS MANAGEMENT

• To lead the development and delivery of the events fundraising strategy and the events portfolio in conjunction with the Head of Fundraising.
• Deliver the proposed programme of events on budget and to timescales, ensuring detailed work plans are devised and kept up to date whilst delivering agreed annual income targets.
• Explore and develop new opportunities for the charity portfolio, identify new ways of working as well as analysing the performance of existing products.
• Continually review and evaluate the success of the events portfolio to achieve maximum impact.
• To be responsible for developing internal and external relationships and representing the charity at different levels.
• Attend external events as a representative of the charity and where needed deliver speeches outlining the purpose of the charity and its events.
• Be the go-to person for events and to act as the point of reference for the charity in all of these activities.
• To recruit and manage volunteers for charity events and activities ensuring retention of volunteers.
• Work with the Head of Fundraising to maximise the potential of any corporate involvement in the events strategy, including securing corporate sponsorship of events where appropriate.
• Work alongside fundraising team to provide event opportunities for staff at the trust to get involved with.
• To ensure events fundraising is carried out safely and legally an complies with fundraising regulations.

STEWARDSHIP

• Shape a high quality and effective stewardship strategy and engagement programme in support of appeals, campaigns, and events.
• Contribute to the fundraising teams stewardship of donors with innovative ideas to show our appreciation for their support.
• Plan and deliver appropriate supporter journeys to steward supporters to increase their lifetime value.
• Provide superior supporter care through out the whole fundraising journey.
• Deliver timely and personalised thank you letters for all donations received from donors.
• Work with the Communications team to deliver effective and timely pre- and post-engagement communications.
• Follow up on and deliver actions discussed during supporter meetings.
• Identify and establish new relationships by researching and capitalising on donor networks.
• Engage with and report regularly to supporters.
• In partnership with the Head of Fundraising ensure that the DGNHS Charity meets the requirements of any donation, including the offer of supporter visits, recognition opportunities, reports, PR, and updates.

COMMUNICATIONS

• Develop and finalise appeal and campaign cases for support for the capital, research, and education priorities within the campaign and determine programme for communicating, and ensuring buy-in, from key stakeholders.
• Promote events or fundraising activities by featuring on the charitys social media and other promotional channels such as TV or radio.
• Contribute to the shaping and implementation of appeals, campaigns, and events communications strategy in collaboration with the charity and communications teams, ensuring the role of fundraising and the appeal, campaigns and events are clearly articulated to both internal and external audiences at every appropriate opportunity.
• Work with colleagues in the communications and fundraising teams to identify and develop a portfolio of appeal, campaigns and events materials across different media including, but not limited to, case studies and communication of key milestones.
• Write, edit, and proofread copy for appeal, campaigns and evets communications including news stories, website, social media, and contribution to proposals.

DATABASE

• Ensure accurate up-to-date records of supporters, suppliers, relationships, contacts, and communications
• Maintain accurate and up-to-date records of pledges, donations, volunteering, gifts in kind and acknowledgments.

ADMINISTRATION

• Produce reports, and other information as requested by the Head of Fundraising, Deputy Head of Communications or Director of Communications.
• Follow up enquiries, meetings and presentations and check on progress to ensure outcomes can be monitored.
• Work closely and effectively with the fundraising team to gather and collate information that will enhance the DGNHS Charitys case for support, reports. Will ensure that opportunities are not missed.

FINANCE

• Working with the Head of Fundraising to forecast anticipated income based on appeals, campaigns, and events.
• Liaise with the finance team and Head of Fundraising to ensure that all donations are acknowledged and coded to the correct charitable trust fund.

RELATIONSHIPS

• Work to build good relationships with donors and provide an excellent level of supporter care.
• Establish and maintain high quality relationships across the depth and breadth of the Trusts hospital and community sites.
• Operate within Charity Law, GDPR and the Fundraising Regulator.

Qualifications & Education

Essential

• Educated to degree level (or equivalent extensive work experience)
• High standard of literacy and ability to speak, present and write with clarity and precision
• High level of numeracy and ability to create detailed budgets for funding proposals and reconcile financial information

Desirable

• Fundraising qualification

Knowledge and Training

Essential

• Knowledge of the local area
• Solid knowledge of fundraising policies and procedures, including compliance with Charities Commission rules and regulations
• Good working knowledge of using windows-based packages including Word, Excel, Outlook, email, power-point and the internet.

Desirable

• Knowledge of fundraising within an NHS environment
• Knowledge of current fundraising trends
• Knowledge of current fundraising tools used to support fundraising (e.g just giving.)

Experience

Essential

• Proven successful track record of delivering appeals and campaigns within the charity sector, including: omanaging fundraising committees/groups ocreating effective appeal materials odelivering appeal launch events ocultivating and stewarding major donor relationships
• Proven experience of maximising income generation from events and developing events for the third sector
• Proven successful track record of planning, managing, and delivering events and community fundraising activities
• oProven successful track record of meeting and managing annual budgets, and providing management information and reports oCreating cultivation and development plans for appeals, campaigns, and events of at least £100,000 per year. oIdentifying new income opportunities, key players, and strategic partnerships.
• A proven track record of building and developing relationships and effective networking
• Experience of the recruitment, selection, and management of volunteers
• Experience of managing and developing information on a CRM database

Desirable

• Experience of fundraising in the NHS or health-related organisations

Communication & Relationship Skills

Essential

• Excellent written and oral communication skills with the ability to absorb complex information and effectively communicate it to a non-academic audience.
• Excellent interpersonal skills with an aptitude to build strong relationships and influence and lead others in a confident and positive manner.
• Confident and approachable within professional boundaries

Analytical & Judgement Skills

Essential

• Able to work in a stressful environment, with conflicting demands.
• Target driven and ability to work to tight deadlines.
• A strategic mindset with the ability to develop and implement policies and procedures to support best fundraising practice.

Planning & Organisational Skills

Essential

• Required to work flexibly, proactively, and independently to meet unpredictable demands on the service and to support relationships with internal and external stakeholders.
• Ability to plan and readjust workload in response to changing circumstances
• May be required to work evenings and weekends, as required

Physical Skills

Essential

• Hold a full UK driving licence and has access to own vehicle
• Willing and able to travel independently across the communities and geographical area that the Trust services
• Ability to manoeuvre fundraising materials/equipment on a regular basis

Equality, Diversity, Inclusion and Trust Values

Essential

• Able to provide safe, caring, and effective services
• Values and behaviours that reflect the Trust values of Care, Respect and Responsibility
• Commitment to creating a diverse and inclusive workplace that is free from discrimination and where people feel they belong, and their contribution is valued

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).