Job summary
Norfolk and Suffolk NHS Foundation Trust is on a journey of improvement with a clear vision - we want to become safer, kinder and better for our service users, families, carers and our staff.
Communications and engagement is a vital part of this important journey. We want to make sure that our service users, families, carers, stakeholders and partner organisations know what we are doing, why we are doing things and the outcome - how we are improving outcomes and experiences.
Working in our communications and engagement team is undoubtably a rewarding and fulfilling experience. It's a team where people support each other for who they are and the unique and valuable contributions they bring to the team. Coupled with value and support from the wider organisation, this new role is a unique opportunity to help us communicate and engage with our service users, families, carers, stakeholders and beyond.
If you're experienced in writing, creating stories of the great work our colleagues do across the Trust, working with the media and value the importance of positive working relationships with the media, to help us effectively engage with people in Norfolk and Suffolk then we want to hear from you.
This role will provide additional capacity to help showcase our journey of improvement as a Trust, ensuring that people always know what we are doing across Norfolk and Suffolk.
Main duties of the job
Communications? Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholders. To respond to media enquiries and write proactive press releases, stakeholder briefings and other articles.? Assist in publicising the work of the Trust through development ofgood news / promotional opportunities with press and other media,arranging interviews and photo opportunities.? Work closely with Care Groups to provide support, advice and helpfor their individual communication activities.? Monitor and review media coverage and maintain a media enquiry database.
About us
Here at NSFT we pride ourselves on being a welcoming, talented, friendly and supportive team who like nothing better than sharing experiences and learning from each other. In addition to ongoing training and development opportunities, we are committed to providing an environment in which you can thrive.
Why work for us? We have challenges as a Trust, but we have ambitious aspirations, are pushing ahead with exciting transformation work and we need dedicated individuals to support us on our journey. We have strong, established professional networks coupled with an exceptional leadership team who will ensure you are truly cared for and cared about.
Why Norfolk and Suffolk? The people here are warm and welcoming, you'll never be far from the beautiful coastline or Broads National Park. We're an hour and a half away from London and have an international airport in Norwich too. Our villages, towns and cities are packed full of history, independent cafes, shops and theatres. We have excellent shopping, eating out, top ranking schooling and affordable house prices too.
Job description
Job responsibilities
Communications Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholders. To respond to media enquiries and write proactive press releases, stakeholder briefings and other articles. Assist in publicising the work of the Trust through development ofgood news / promotional opportunities with press and other media,arranging interviews and photo opportunities. Work closely with Care Groups to provide support, advice and helpfor their individual communication activities. Monitor and review media coverage and maintain a media enquiry database.
Contribute to the upkeep of the Trusts website and intranet site to provide accurate and timely information for staff, Members and the public. Ensure all communication, which may be complex, contentious orsensitive, is undertaken in a responsive and inclusive manner,focusing on improvement andways to move forward. Ensure all communication is presented appropriately to the different recipients, according to levels of understanding, type ofcommunication being imparted andpossible barriers such aslanguage, culture, understanding or physical or mentalhealthconditions. Maximise use of online media and social media where appropriate. Identify opportunities for positive PR opportunity. Maintain and update the media and external relations forward planning diary. Horizon scan effectively to anticipate difficult issues which could damage the Trusts reputation, or to identify opportunities for positive PR activity. Support the delivery of public information campaigns relating to public healthand other organisational priorities. This will involve developing campaign plans, undertaking stakeholder insight, working with external print and design and writing and editing campaign materials. Maintain photo library and shared drives.Graphic Design1. Create and develop graphic design solutions for the Trust, to include the following corepublications, exploring effective and innovative methods of production:A. Patient informationB. Posters, promotional literature and other publicity/campaign materialsC. PresentationsD. Corporate publicationsE. Easy Read materialF. Exhibition and display material2. Produce high-quality output across print and digital mediums as specified.3. Provide creative support and solutions to design briefs and ensure the departmentsresources are effectively maintained, and refreshed as appropriate.4. Proactively advise and liaise with services to establish their needs, using designsoftware to complete projects and revising projects based on client feedback.5. Coordinating with external design agencies and printers, as necessary.6. Ensure timely production and cataloguing of corporate leaflets and inclusion on theTrusts website and the intranet Leaflet Rack.7. Designing new and updating current literature following corporate branding guidelines todrive consistency and champion the NHS brand.Page | 4 JD Ver.2.0 Aug 20238. Administer tight version control and maintain all necessary shared documentation, e.g.,brand/style guides and document layout specifications.9. Manage images for publications and electronic media, ensuring appropriate consent is in place.10.Working with other team members to deliver projects and activity to deliver against deadlines.
Job description
Job responsibilities
Communications Develop good working relationships with all relevant areas of press and broadcasting media and external stakeholders. To respond to media enquiries and write proactive press releases, stakeholder briefings and other articles. Assist in publicising the work of the Trust through development ofgood news / promotional opportunities with press and other media,arranging interviews and photo opportunities. Work closely with Care Groups to provide support, advice and helpfor their individual communication activities. Monitor and review media coverage and maintain a media enquiry database.
Contribute to the upkeep of the Trusts website and intranet site to provide accurate and timely information for staff, Members and the public. Ensure all communication, which may be complex, contentious orsensitive, is undertaken in a responsive and inclusive manner,focusing on improvement andways to move forward. Ensure all communication is presented appropriately to the different recipients, according to levels of understanding, type ofcommunication being imparted andpossible barriers such aslanguage, culture, understanding or physical or mentalhealthconditions. Maximise use of online media and social media where appropriate. Identify opportunities for positive PR opportunity. Maintain and update the media and external relations forward planning diary. Horizon scan effectively to anticipate difficult issues which could damage the Trusts reputation, or to identify opportunities for positive PR activity. Support the delivery of public information campaigns relating to public healthand other organisational priorities. This will involve developing campaign plans, undertaking stakeholder insight, working with external print and design and writing and editing campaign materials. Maintain photo library and shared drives.Graphic Design1. Create and develop graphic design solutions for the Trust, to include the following corepublications, exploring effective and innovative methods of production:A. Patient informationB. Posters, promotional literature and other publicity/campaign materialsC. PresentationsD. Corporate publicationsE. Easy Read materialF. Exhibition and display material2. Produce high-quality output across print and digital mediums as specified.3. Provide creative support and solutions to design briefs and ensure the departmentsresources are effectively maintained, and refreshed as appropriate.4. Proactively advise and liaise with services to establish their needs, using designsoftware to complete projects and revising projects based on client feedback.5. Coordinating with external design agencies and printers, as necessary.6. Ensure timely production and cataloguing of corporate leaflets and inclusion on theTrusts website and the intranet Leaflet Rack.7. Designing new and updating current literature following corporate branding guidelines todrive consistency and champion the NHS brand.Page | 4 JD Ver.2.0 Aug 20238. Administer tight version control and maintain all necessary shared documentation, e.g.,brand/style guides and document layout specifications.9. Manage images for publications and electronic media, ensuring appropriate consent is in place.10.Working with other team members to deliver projects and activity to deliver against deadlines.
Person Specification
Qualifications and Experience
Essential
- Batchelor degree or equivalent experience.
- Experience and evidence of effective communications across a broad range of internal and external audiences
- Experience as a graphic designer or in related field
Desirable
- Recognised qualification in PR or journalism/ or considerable experience in the media or a proven track record of success in managing media relations
- Understanding of NHS and other Government policies and the ability to use communications to influence and deliver those policies.
- Experience of planning and delivering public information communication campaign
Skills
Essential
- Ability to synthesise/analyse complex information and or large volumes of data and both verbally and in writingpresent it clearly and precisely
- Ability to understand as well as respond to stakeholder needs and identify appropriate service developments
- Presentation skills (verbal and written) to a high standard in a range of settings and at a range of levels
Desirable
- Plan team/specialist meetings and conferences involving internal/external parties
- Understanding of NHS and Trust structures. Understanding of DoH brand guidelines
- Understanding of the Accessible Information Standard.
Person Specification
Qualifications and Experience
Essential
- Batchelor degree or equivalent experience.
- Experience and evidence of effective communications across a broad range of internal and external audiences
- Experience as a graphic designer or in related field
Desirable
- Recognised qualification in PR or journalism/ or considerable experience in the media or a proven track record of success in managing media relations
- Understanding of NHS and other Government policies and the ability to use communications to influence and deliver those policies.
- Experience of planning and delivering public information communication campaign
Skills
Essential
- Ability to synthesise/analyse complex information and or large volumes of data and both verbally and in writingpresent it clearly and precisely
- Ability to understand as well as respond to stakeholder needs and identify appropriate service developments
- Presentation skills (verbal and written) to a high standard in a range of settings and at a range of levels
Desirable
- Plan team/specialist meetings and conferences involving internal/external parties
- Understanding of NHS and Trust structures. Understanding of DoH brand guidelines
- Understanding of the Accessible Information Standard.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
