West Midlands Ambulance Service University NHS Foundation Trust

Digital Communications Officer

This job is now closed

Job summary

West Midlands Ambulance Service University NHS Foundation Trust is committed to creating an inclusive, supportive, and accessible workplace for everyone where our colleagues feel empowered to succeed.

Each person plays a vital part to ensuring our organisation meets the differing needs of our communities ultimately enabling us to save lives. We acknowledge that a workforce that reflects the communities that it serves provide better patient care and we are therefore looking for self-motivated, enthusiastic people from all backgrounds that care about making a difference to our patients.

We are committed to diversity and inclusivity at all levels. We are proud to have maintained Disability Confident Leader status and as part of our commitments to this we guarantee to invite all applicants who meet the essential criteria for a role to attend assessment or interview. If you have a disability or learning difficulty, and prefer to disclose it, please feel free to do so in your application. You can also contact the Recruitment Team via email at recruitment@wmas.nhs.uk if you wish to have a confidential discussion. We use this information, with your permission, to ensure you are fully supported during the recruitment process.

The Trust is proud to support our Armed Forces community and have signed up to the Step Into Health initiative. We welcome applications from Armed Forces Veterans and Service leavers.

An exciting opportunity has become available for a Digital Communications Officer.

Main duties of the job

The post holder will play the lead role in ensuring that the Trusts vision, plans and performance are clearly presented via our digital channels. You will develop and produce engaging digital communication initiatives, plans and content through writing copy, taking pictures and producing video and graphics

A key part of the job will be to develop the Trusts new website and social media channels so that the information reaches the largest audience possible, particularly so called hard to reach groups. In this role, you will utilise analytics to assess the effectiveness of digital communications, making data-driven improvements, and horizon scanning for emerging digital innovations to enhance engagement with stakeholders. This will enable you to evaluate and report on the Trusts digital channels to ensure their presence is maximised

Applicants must have experience of producing videos and taking quality photographs for use on social media, as part of a campaign, for a project supporting another department or to support good news stories.

Another key are of the role will be to lead the Trusts development of accessible documentation

You will provide communication and marketing communications advice to managers staff and committees and provide advice to colleagues on how to enhance our digital channels

You will also play an integral part of the communications team including being part of the on-call rota.

**Interviews will be held on Thursday 19th December 2024**

About us

We do endeavour to respond to all candidates on an individual basis. Therefore we do ask for your co-operation and patience whilst the short listing process takes place. After the closing date please ensure you check your emails (including junk mail) regularly as contact is usually made via this method.

We are proud to offer flexible working options to support our colleagues to have a greater choice in when, where and how they work. During your interview we will explore this with you and discuss your individual needs and how this could be facilitated for this role to benefit patient experience, service delivery and the work-life balance of colleagues.

Date posted

28 November 2024

Pay scheme

Agenda for change

Band

Band 6

Salary

£37,338 to £44,962 a year plus the relevant unsocial hours as per section 2

Contract

Permanent

Working pattern

Full-time

Reference number

C9217-186-24-25

Job locations

Ambulance Headquarters

Waterfront Business Park

Brierley Hill

West Midlands

DY5 1LX

Job description

Job responsibilities

Develop and produce engaging digital communication initiatives, plans and content through writing copy, taking pictures and producing video and graphics

Play the lead role in ensuring that the Trusts vision, plans and performance are clearly presented via our digital channels

Develop the Trusts website and social media channels so that the information reaches the largest audience possible, particularly so called hard to reach groups

In this role, you will utilise analytics to assess the effectiveness of digital communications, making data-driven improvements, and horizon scanning for emerging digital innovations to enhance engagement with stakeholders

Evaluate and report on the Trusts digital channels to ensure their presence is maximised

Produce videos and photographs for use on social media, as part of a campaign, for a project supporting another department or to support good news stories.

Provide communication and marketing communications advice to managers staff and committees

Lead the Trusts development of accessible documentation

Provide advice to colleagues on how to enhance our digital channels

Play an integral part of the communications team including being part of the on-call rota.

Communications

Respond to and engage with public comments left across the Trusts social media accounts and website to increase public confidence and satisfaction in our services

Support messaging for the organisation during incidents, crises or high-profile issues attracting public and media interest

Where required, attend scenes of incidents across the West Midlands

Be part of an on-call out of hours rota at evenings and weekends

To carry out other duties as required which are consistent with the nature and responsibilities of the Communications team

Provide advice and guidance to colleagues in the use of digital channels and tools.

Be a champion for accessible digital communications across WMAS and promote understanding of accessibility issues.

Develop and analyse high complex data on social media algorithms to inform how the Trust uses social media platforms to maximise the reach to so called hard to reach communities

Ensure all online content is regularly reviewed, is up-to-date and maintained, whilst supporting departments to develop content.

Knowledge, Training & Experience

Have an expert knowledge of digital technologies and information systems, in particular, content and document management systems, web development, mobile platforms and applications

Deliver advice and training to the communications team to enhance their digital communication capability

Have an expert knowledge of social media tools and a proven track record in successfully engaging users via these channels. You should have knowledge of latest content and platform trends in communications, social and digital

Knowledge of search engine optimisation (SEO) techniques

Excellent working knowledge of usability, accessibility (WCAG 2.0) and web standards

Experience in adding, editing and structuring online materials using web content management systems (Wordpress experience desirable but not essential)

Experience in the creation and testing of HTML

Advanced image creation and manipulation skills, using editing software

Ability to write in plain English

Keeping abreast of digital developments to ensure the Trust is in line with best practice and undertake research of new developments

Keep up to date with changes in the law, which reflect online issues and be alert to potential legal pitfalls

For full duties & responsibilities please see the job description & person specification