Job summary
The importance of having timely, accessible information at your fingertips from a trusted source has never been more important - something that is not lost to anyone here at Sherwood Forest Hospitals.
The Trust's Communications team is looking to recruit its first Digital Communications Specialist to join 'Team SFH' on its exciting digital journey, where the successful candidate will work alongside clinical colleagues to ensure that the information provided across our digital platforms matches the outstanding care provided by our hardworking colleagues.
This exciting opportunity is ideal for someone with a great knowledge and passion for digital media and digital marketing.
The right candidate will have a strong grasp of current thinking around the most effective use of digital channels, know how to deliver great digital content in-line with web accessibility requirements, and make good use of social media.
As well as being responsible for the day-to-day management of the Trust's digital platforms, the successful candidate will be responsible for training Trust colleagues to make great digital content happen. They will also work alongside the Trust's technical web developers to continuously develop and maintain the Trust's digital communication platforms.
If you are ready for your next opportunity in the NHS and like the idea of working in the East Midlands' only 'outstanding' NHS hospital within the Midlands' best acute Trust to work for, we would love to hear from you.
Main duties of the job
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
About us
Thank you for your interest in this role.
Sherwood is nationally recognised as being an excellent place to work and deliver care. We are rightly proud of the 5,500 colleagues who work here and we are the Health Service Journal's Trust of the Year in 2020.
The Care Quality Commission rated King's Mill Hospital Outstanding and Newark, and Mansfield Community Hospitals Good. Overall we are rated Outstanding for care.
For the last three years, we have been ranked as the best NHS Trust to work for in the Midlands and in 2020 we were the third best Acute/Community NHS Trust in England.
Happy colleagues deliver better care. Our teams work in a supportive, inclusive environment, which nurtures wellbeing and has opportunities for development and progression. We do not just care for our patients, we also care for you.
We would love you to join us.
Job description
Job responsibilities
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
Job description
Job responsibilities
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
Person Specification
Knowledge
Essential
- Demonstrable knowledge of how to design and execute effective digital communication strategies.
- Ability to write reports, such as contributing to communications updates to internal boards, committees, cabinets and working groups.
- Ability to undertake social media analysis to identify emerging trends and measure the effectiveness of communications activities, campaigns, channels and projects.
- Ability to work in a fast-paced environment, handling challenging issues on a regular basis.
- Highly-organised with attention to detail and the ability to meet tight deadlines.
- Effective written and verbal communication skills to produce materials relevant for target audiences.
- Ability to analyse, interpret and convert complex material into accessible, easy-to-understand formats and in a language that is relevant to the intended target audience.
- Excellent interpersonal skills with the ability to develop good working relationships internally and externally
- Effective planning skills
- Flexible, resilient and assertive approach to work
- Advanced keyboard skills
Desirable
- Experience of working in the health or public sector.
- Filming and video editing expertise
- Proficient photographer for the purposes of creating engaging visual photographic content for a ranger of digital platforms.
- Good understanding of public relations and practical knowledge of public relations while using digital and social media platforms.
- Experience of using the Google Analytics website analytics platform.
Qualifications
Essential
- Degree qualification or equivalent in relevant subject or equivalent experience working in a relevant subject/field.
Desirable
- Possess a post-graduate level qualification in a relevant subject/field
Experience
Essential
- Significant experience working in a relevant subject/field.
- Significant experience of managing digital communications channels for large audiences in a complex organisation, including experience of developing and editing content for websites and other digital channels.
- Experience of how to lead and execute effective digital communications campaigns and projects.
- Demonstrable knowledge and experience of the application of Public Sector Accessibility Regulations and Web Content Accessibility Guidelines (WCAG) that ensure the accessibility of digital content.
- Significant experience of writing consistently high-quality messaging for online audiences.
- Significant experience of updating website and intranet content using Content Management Systems.
- Understanding of effective use of design and graphic design in relation to communications channels.
- Demonstrable experience of using publishing and creative software, such as the Adobe Creative - including Adobe Photoshop, InDesign and Premiere Pro.
- Demonstrable experience of using the Microsoft Office suite, including Excel, PowerPoint and Word.
- Experience of developing innovative digital channels to improve accessibility of information for audiences with a range of accessibility requirements.
- Experience of running digital and virtual events, including public meetings, webinars and live social media events.
- Excellent working knowledge of the application of General Data Protection Regulation (GDPR) in a communications context.
Desirable
- Experience of customising Content Management Systems to enhance their suitability to ultimately support the delivery of key business objectives.
- Experience of developing and delivering user training - ideally in the context of digital publishing.
- Working knowledge of the HTML and CSS coding languages
- Experience of project management for website upgrades or new platform development, including the introduction of a new design, structure, content and publishing workflows
- Understanding and knowledge of budget management
Contractual requirements
Essential
- Able to deal with highly contentious issues with care, professionalism and integrity
- Negotiation and influencing skills
- Ability to travel to other locations as required and attend Trust sites out of hours, only where necessary and appropriate
Desirable
- Able to drive due to travel requirements (in hours) though, of course, public transport and taxi alternatives are available
Person Specification
Knowledge
Essential
- Demonstrable knowledge of how to design and execute effective digital communication strategies.
- Ability to write reports, such as contributing to communications updates to internal boards, committees, cabinets and working groups.
- Ability to undertake social media analysis to identify emerging trends and measure the effectiveness of communications activities, campaigns, channels and projects.
- Ability to work in a fast-paced environment, handling challenging issues on a regular basis.
- Highly-organised with attention to detail and the ability to meet tight deadlines.
- Effective written and verbal communication skills to produce materials relevant for target audiences.
- Ability to analyse, interpret and convert complex material into accessible, easy-to-understand formats and in a language that is relevant to the intended target audience.
- Excellent interpersonal skills with the ability to develop good working relationships internally and externally
- Effective planning skills
- Flexible, resilient and assertive approach to work
- Advanced keyboard skills
Desirable
- Experience of working in the health or public sector.
- Filming and video editing expertise
- Proficient photographer for the purposes of creating engaging visual photographic content for a ranger of digital platforms.
- Good understanding of public relations and practical knowledge of public relations while using digital and social media platforms.
- Experience of using the Google Analytics website analytics platform.
Qualifications
Essential
- Degree qualification or equivalent in relevant subject or equivalent experience working in a relevant subject/field.
Desirable
- Possess a post-graduate level qualification in a relevant subject/field
Experience
Essential
- Significant experience working in a relevant subject/field.
- Significant experience of managing digital communications channels for large audiences in a complex organisation, including experience of developing and editing content for websites and other digital channels.
- Experience of how to lead and execute effective digital communications campaigns and projects.
- Demonstrable knowledge and experience of the application of Public Sector Accessibility Regulations and Web Content Accessibility Guidelines (WCAG) that ensure the accessibility of digital content.
- Significant experience of writing consistently high-quality messaging for online audiences.
- Significant experience of updating website and intranet content using Content Management Systems.
- Understanding of effective use of design and graphic design in relation to communications channels.
- Demonstrable experience of using publishing and creative software, such as the Adobe Creative - including Adobe Photoshop, InDesign and Premiere Pro.
- Demonstrable experience of using the Microsoft Office suite, including Excel, PowerPoint and Word.
- Experience of developing innovative digital channels to improve accessibility of information for audiences with a range of accessibility requirements.
- Experience of running digital and virtual events, including public meetings, webinars and live social media events.
- Excellent working knowledge of the application of General Data Protection Regulation (GDPR) in a communications context.
Desirable
- Experience of customising Content Management Systems to enhance their suitability to ultimately support the delivery of key business objectives.
- Experience of developing and delivering user training - ideally in the context of digital publishing.
- Working knowledge of the HTML and CSS coding languages
- Experience of project management for website upgrades or new platform development, including the introduction of a new design, structure, content and publishing workflows
- Understanding and knowledge of budget management
Contractual requirements
Essential
- Able to deal with highly contentious issues with care, professionalism and integrity
- Negotiation and influencing skills
- Ability to travel to other locations as required and attend Trust sites out of hours, only where necessary and appropriate
Desirable
- Able to drive due to travel requirements (in hours) though, of course, public transport and taxi alternatives are available
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
