Job summary
Great internal communication in the NHS has the power to support frontline colleagues to drive productivity, unlock their full potential and support their efforts to transform the way they deliver outstanding care.
It is also vital in supporting our colleagues to be the best they can be, including by celebrating their successes, engaging them in helping to shape the organisation's future, supporting them to boost their wellbeing and signposting them to vital support in the most difficult of moments.
This exciting new communications roles will be focused on making all of the above happen here at Sherwood Forest Hospitals - and so much more.
This role will play a vital role as a fixed-term role as part of the project team that will be working to revolutionise how patient care is provided across Sherwood Forest Hospitals, working as part of a dedicated project team who will be tasked with delivering a Electronic Patient Record (EPR) system over the coming years.
Reporting to the Head of Business Change & Benefits, the EPR Programme Communications Lead is responsible for developing and managing multi-channel marketing campaigns and activities for the EPR programme, while working as part of an extended part of the Trust's core Communications team.
Main duties of the job
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
About us
Thank you for your interest in this role.
Sherwood is nationally recognised as being an excellent place to work and deliver care. We are rightly proud of the 5,500 colleagues who work here and we are the Health Service Journal's Trust of the Year in 2020.
The Care Quality Commission rated King's Mill Hospital Outstanding and Newark, and Mansfield Community Hospitals Good. Overall we are rated Outstanding for care.
For the last three years, we have been ranked as the best NHS Trust to work for in the Midlands and in 2020 we were the third best Acute/Community NHS Trust in England.
Happy colleagues deliver better care. Our teams work in a supportive, inclusive environment, which nurtures wellbeing and has opportunities for development and progression. We do not just care for our patients, we also care for you.
We would love you to join us.
Job description
Job responsibilities
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
Job description
Job responsibilities
To see the full detailed job description and main responsibilities of the job please refer the job description attached.
Person Specification
Commitment to Trust values and behaviours
Essential
- Must be able to demonstrate behaviours consistent with the Trust's "We are here for you" behavioural standards.
Qualifications and training
Essential
- Post-graduate level qualification in relevant subject/field
- Equivalent experience working in a communications, PR or marketing role
Desirable
- Degree qualification or equivalent in relevant subject
Experience
Essential
- Knowledge of building relationships with key external stakeholders
- Understanding and knowledge of budget management
Communications and relationship skills
Essential
- Good knowledge of how to design and execute effective communication strategies
- A working knowledge of how the media operates across print, broadcast and electronic media
- Experience of commissioning design work
- Experience of designing, implementing and measuring effectiveness of campaigns for a range of audiences
- Understanding the motivations and agendas of the media sectors, understanding their market and target audiences
- An understanding of how to lead and executive campaign planning
- Good understanding of digital communications (strategy and implementing strategy)
- Good level of political and social awareness
- Good understanding of public relations
- A knowledge of current communications thinking
Desirable
- Understanding of effective use of design and graphics in relation to communications channels (EG - posters and display screens, electronic media, and social media)
- Experience of working in the health or public sector
Analytical and judgement skills
Essential
- Ability to write reports (EG - contributing to a communications Updates to boards and working groups)
- Ability to undertake media analysis
- Ability to measure the effectiveness of communications activities, including campaigns
- Ability to advise at a senior level re: media handling strategies
Planning and organisational skills
Essential
- Highly organised with attention to detail and the ability to meet tight Deadlines
- Effective written and verbal communication skills to produce materials relevant for target audiences
- Ability to analyse and interpret complex material and converting into an easy -to -understand format and language relevant to target audience
- Excellent interpersonal skills with the ability to develop good working relationships internally and externally
- Effective planning skills Flexible, resilient and assertive approach to work
- Advanced keyboard skills
Person Specification
Commitment to Trust values and behaviours
Essential
- Must be able to demonstrate behaviours consistent with the Trust's "We are here for you" behavioural standards.
Qualifications and training
Essential
- Post-graduate level qualification in relevant subject/field
- Equivalent experience working in a communications, PR or marketing role
Desirable
- Degree qualification or equivalent in relevant subject
Experience
Essential
- Knowledge of building relationships with key external stakeholders
- Understanding and knowledge of budget management
Communications and relationship skills
Essential
- Good knowledge of how to design and execute effective communication strategies
- A working knowledge of how the media operates across print, broadcast and electronic media
- Experience of commissioning design work
- Experience of designing, implementing and measuring effectiveness of campaigns for a range of audiences
- Understanding the motivations and agendas of the media sectors, understanding their market and target audiences
- An understanding of how to lead and executive campaign planning
- Good understanding of digital communications (strategy and implementing strategy)
- Good level of political and social awareness
- Good understanding of public relations
- A knowledge of current communications thinking
Desirable
- Understanding of effective use of design and graphics in relation to communications channels (EG - posters and display screens, electronic media, and social media)
- Experience of working in the health or public sector
Analytical and judgement skills
Essential
- Ability to write reports (EG - contributing to a communications Updates to boards and working groups)
- Ability to undertake media analysis
- Ability to measure the effectiveness of communications activities, including campaigns
- Ability to advise at a senior level re: media handling strategies
Planning and organisational skills
Essential
- Highly organised with attention to detail and the ability to meet tight Deadlines
- Effective written and verbal communication skills to produce materials relevant for target audiences
- Ability to analyse and interpret complex material and converting into an easy -to -understand format and language relevant to target audience
- Excellent interpersonal skills with the ability to develop good working relationships internally and externally
- Effective planning skills Flexible, resilient and assertive approach to work
- Advanced keyboard skills
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
