Job summary
The key priority for this role is to maintain an active and engaging social media presence - linked to the organisational priorities. This post holder will be responsible for managing multiple social media channels including You Tube, X, Instagram, Facebook and LinkedIn.
A priority for this role is to stay across latest developments in social media and making recommendations of new ways to engage with our audiences. This may involve creating new policies for the group and monitoring their use.
The postholder will use social media management tools to schedule and monitor content across multiple accounts. They will also be expected to have excellent film and editing skills to help create the highest quality content, using software such as Premiere Pro.
This role is also responsible for monitoring and responding to social media, highlighting issues of concern and engaging with our audience so followers feel heard. The media and content officer will also use analytics to adjust content accordingly to maximum effect.
This post will also support the Group Head of Media and Content and the Group Media and Content Manager with press office functions including researching, writing and pitching positive stories for all types of media as well as corporate communication channels, as well as supporting reactive media enquiries from local and national media outlets.
Main duties of the job
- Manage all social media channels, with oversight from the Group Head of Media and Content and the Group Media and Content Manager, including Twitter, Facebook, Instagram, YouTube and LinkedIn for both Trusts
- Create a social content management plan by proactively searching for stories from across the Group as well as picking up what is going on nationally both in health and other relevant news, plus social media trends where appropriate
- Create engaging content including photos, videos and graphics - gaining inspiration from trending themes, topics and styles
- Work with the Group Head of Media and Content and the Group Media and Content Manager to ensure that proactive media and social activity contributes to the delivery of the Group's priorities
- Act as the first port of call for reactive media enquiries and work with the Group Head of Media and Content and the Group Media and Content Manager, as well as senior and clinical colleagues, on responding to them
- Identify, plan, research and create content to a high standard and deliver proactive communications (e.g. press releases and statements; social media posts; website stories), gaining approval and publishing in a timely manner
About us
St George's, Epsom and St Helier University Hospitals and Health Group (gesh) is a group of hospitals and community services in South West London and Surrey. We came together to form a group in early 2022 and we are now one of the largest NHS organisations in England with 17,000 staff.
For over a year our communications teams have been working closer together under the leadership of a single group communications director, sharing our expertise, skills and resources while providing a more resilient and dynamic communications and engagement function for our staff, patients, and communities.
By working together, our integrated campaigns have led to a fall in attendances to emergency departments, higher levels of staff engagement with colleagues taking part in our monthly events and record-breaking attendances at public meetings. We retain a high profile in the media with our staff regularly featured on broadcast, in print and online national news. We have a growing public affairs function and we are developing how we communicate with and listen to our communities.
Job description
Job responsibilities
- Provide a constant source of new content for the website, intranet and social media platforms and be able to write for all channels and audiences accordingly, as well as have basic skills to make digital updates to the intranet and website as required this is a requirement of everyone in the wider team
- Provide administrative support such as keeping track of briefings, media enquiries, media contact details and other key documents, ensuring good tracking systems are in place
- To respond quickly, accurately and positively to day-to-day staff communication enquiries.
Job description
Job responsibilities
- Provide a constant source of new content for the website, intranet and social media platforms and be able to write for all channels and audiences accordingly, as well as have basic skills to make digital updates to the intranet and website as required this is a requirement of everyone in the wider team
- Provide administrative support such as keeping track of briefings, media enquiries, media contact details and other key documents, ensuring good tracking systems are in place
- To respond quickly, accurately and positively to day-to-day staff communication enquiries.
Person Specification
Experience
Essential
- Experience of working directly with the media and other key stakeholders in a dedicated communications role for both reactive media enquiries and proactive stories
- Experience of preparing and implementing effective communications plans for a range of projects/campaigns; with tangible examples of successful delivery
- Experience of managing social media content for an organisation
- Experience in creating engaging content across various social media channels with successful results
- Evidence of using a wide range of communications tools and channels with the ability to identify the right channel for any particular audience
- Experience of using desktop publishing software such as Photoshop and video editing
Desirable
- Understanding of working in a client/contractor environment and the impact of your effectiveness on the wider organisation's success
Skills
Essential
- Excellent written communication skills with significant experience of drafting copy for a range of publications including excellent proof reading and editing skills with the ability to deliver accurate and engaging copy to tight deadlines
- The ability to identify the target audience for any given communication, understand their needs, adapt writing styles to suit and develop copy with speed and accuracy
- Excellent analytical skills to ensure issues are identified and appropriate actions taken to provide excellent communications advice and support
- The ability to provide and receive highly complex, sensitive or contentious information, negotiate with colleagues or stakeholders on difficult and controversial issues, and present complex and sensitive information to large and influential groups
- In-depth knowledge of corporate communication processes and tools and the ability to select the right tool for the right job
- Experience using desktop publishing software such as Adobe Creative Suite (Photoshop and InDesign)
Desirable
- Evidence of a solid understanding, and practical application within a communications role, of the core requirements of legislation including Freedom of Information Act
Person Specification
Experience
Essential
- Experience of working directly with the media and other key stakeholders in a dedicated communications role for both reactive media enquiries and proactive stories
- Experience of preparing and implementing effective communications plans for a range of projects/campaigns; with tangible examples of successful delivery
- Experience of managing social media content for an organisation
- Experience in creating engaging content across various social media channels with successful results
- Evidence of using a wide range of communications tools and channels with the ability to identify the right channel for any particular audience
- Experience of using desktop publishing software such as Photoshop and video editing
Desirable
- Understanding of working in a client/contractor environment and the impact of your effectiveness on the wider organisation's success
Skills
Essential
- Excellent written communication skills with significant experience of drafting copy for a range of publications including excellent proof reading and editing skills with the ability to deliver accurate and engaging copy to tight deadlines
- The ability to identify the target audience for any given communication, understand their needs, adapt writing styles to suit and develop copy with speed and accuracy
- Excellent analytical skills to ensure issues are identified and appropriate actions taken to provide excellent communications advice and support
- The ability to provide and receive highly complex, sensitive or contentious information, negotiate with colleagues or stakeholders on difficult and controversial issues, and present complex and sensitive information to large and influential groups
- In-depth knowledge of corporate communication processes and tools and the ability to select the right tool for the right job
- Experience using desktop publishing software such as Adobe Creative Suite (Photoshop and InDesign)
Desirable
- Evidence of a solid understanding, and practical application within a communications role, of the core requirements of legislation including Freedom of Information Act
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
