Job summary
We are
looking for a communications professional to support NHS Workforce Alliance
working across the national landscape of NHS workforce procurement. The
candidate will support the collaborative
communication workstream to enhance the NHS Workforce Alliances repuation in the
NHS workforce market as well as extend our reach with the new stakeholders as
the workforce landscape develops.
You will be an active member
of our Communications workstream Working closely with communications and
procurement colleagues as well as senior leaders across the 5 partner
organisations within the Alliance. The post holder will support the monitoring, reporting and
evaluation of communications and engagement strategies and communications
channels, using insight to inform improvements.
Please visit the Workforce Alliance website for more information on how
the Alliance supports staffing and workforce within the NHS.
Main duties of the job
The successful candidate will be responsible for
developing and delivering strategies for key communication platforms as well as
supporting the day to day operations of the communications workstream,
including but not limited to event management, evaluating effectiveness of
communication activity, creating written content and documentation, providing
advice and support to colleagues and contributing to website and social media content.
Ideally you will be creative, and able to use
your initiative to develop ideas, with excellent communication skills and the
ability to create engaging content and respond flexibly to changing demands,
with experience of working to time pressures.
This role involves occasional travel to
conferences and events, the role can be fully remote or hybrid depending on the
candidates location.
About us
#BeKnown
at West Suffolk NHS Foundation Trust. By us. By our patients. By our community
Were
a busy, friendly, rural NHS Trust providing high-quality care and compassion to
more than a quarter of a million people across west Suffolk. We care for,
treat and support people in hospital, at home and in various community
settings.
The
West Suffolk Hospital in Bury St Edmunds provides acute and secondary care
services (emergency department, maternity and neonatal services, day surgery
unit, eye treatment centre, Macmillan unit and childrens ward). It has 500+
beds and is a partner teaching hospital of the University of Cambridge.
Adult
and paediatric community services, provided in collaboration with West Suffolk
Alliance partners, include a range of nursing, therapy, specialist, and ongoing
temporary care and rehabilitation, some at our Newmarket Community Hospital.
We
do our utmost to achieve outstanding clinical outcomes for patients and our
values of fairness, inclusivity, respect, safety and team work guide how we
work and behave as a team.
With
nearly 5,000 staff, from all over the world, we strive to make our organisation
a great place to work. Whatever your role or ambition, we want to help you be
the best you can be.
We
promote a diverse and inclusive community where everyones voice counts and you
can #BeKnown for whoever you are.
Join
us. What will you #BeKnown for?
Job description
Job responsibilities
Please see job description for full details.
Delivering Communications Activity
Develop
communications and publish
approved information in accordance with the WA strategy.
Ensure all communications are consistent, reflect the WA value proposition and brand guidelines, both visually and in tone.
Use the WA email platform
to issue communications and analytics reporting
Coordinate and manage the WA central
communications contact list.
Establish
and maintain key communication links with a range of internal and external stakeholders.
Provide
on the spot advice and support to colleagues as required.
Provide ad hoc administration support to the communications leads
Communication Plans and Campaigns
Update and maintain
the WA marketing and communications plan and support
the delivery of the plan
Coordinate joint campaign planning
with customer engagement
Creating Content
Create interesting and engaging content for internal and
external communications using a range of writing styles often encompassing complex
subject matter, including
using specialist creative
and design software.
Understands how to develop
and present information for a range of internal
and external audiences.
Contributes to the development of a variety
of media.
Digital and Social
Media
Lead on engagement with the website developer to create a
useful, user-friendly website, and to deliver improvements on time and to plan
Post content and monitor content
on the website to ensure
it is up to date and fit for purpose.
Develop a strategic
plan to launch and grow the NHS WA social media presence,
as well as managing and scheduling posts.
Understand how to effectively engage
audiences through social media to deliver engaging
stories and pictures to these
channels that promote the reputation of the WA and the services we provide.
Media Relations
Support colleagues to manage relationships with all forms
of media.
Event Management
Manage and coordinate online and face to face events for internal and external audiences.
Support the delivery of events, including in person attendance where required.
Reporting
Manage the monthly
evaluation and insights
reporting processes.
Update the weekly functional report and represent
the communications group at weekly
review meetings.
Communications Administration and other duties
Manage WA Data Protection Impact Assessments (DPIA)
and Freedom of Information (FOI) enquiries.
Secretariat for communications group meetings organise meetings, compile and issue agendas, produce an accurate record of meetings
and actions and distribute.
Support the Operations Director, Chair of the communications group and all partner organisations communications leads with other relevant priorities arising.
Policy Development
Help with implementing policies in areas
such as media
and social media
Maintain an awareness
of developing policy areas that affect communications work, e.g., GDPR,
and support their implementation.
Planning and Organisation
Plan, manage and prioritise own workload, problem
solve and respond
to unexpected demands.
Work calmly and efficiently to tight deadlines both independently and as part of a team.
Deliver against
agreed objectives, achieving quality outcomes.
Work seamlessly
between different tasks, be actively involved
in team meetings
and activities that support
the growth and development of the whole team.
Job description
Job responsibilities
Please see job description for full details.
Delivering Communications Activity
Develop
communications and publish
approved information in accordance with the WA strategy.
Ensure all communications are consistent, reflect the WA value proposition and brand guidelines, both visually and in tone.
Use the WA email platform
to issue communications and analytics reporting
Coordinate and manage the WA central
communications contact list.
Establish
and maintain key communication links with a range of internal and external stakeholders.
Provide
on the spot advice and support to colleagues as required.
Provide ad hoc administration support to the communications leads
Communication Plans and Campaigns
Update and maintain
the WA marketing and communications plan and support
the delivery of the plan
Coordinate joint campaign planning
with customer engagement
Creating Content
Create interesting and engaging content for internal and
external communications using a range of writing styles often encompassing complex
subject matter, including
using specialist creative
and design software.
Understands how to develop
and present information for a range of internal
and external audiences.
Contributes to the development of a variety
of media.
Digital and Social
Media
Lead on engagement with the website developer to create a
useful, user-friendly website, and to deliver improvements on time and to plan
Post content and monitor content
on the website to ensure
it is up to date and fit for purpose.
Develop a strategic
plan to launch and grow the NHS WA social media presence,
as well as managing and scheduling posts.
Understand how to effectively engage
audiences through social media to deliver engaging
stories and pictures to these
channels that promote the reputation of the WA and the services we provide.
Media Relations
Support colleagues to manage relationships with all forms
of media.
Event Management
Manage and coordinate online and face to face events for internal and external audiences.
Support the delivery of events, including in person attendance where required.
Reporting
Manage the monthly
evaluation and insights
reporting processes.
Update the weekly functional report and represent
the communications group at weekly
review meetings.
Communications Administration and other duties
Manage WA Data Protection Impact Assessments (DPIA)
and Freedom of Information (FOI) enquiries.
Secretariat for communications group meetings organise meetings, compile and issue agendas, produce an accurate record of meetings
and actions and distribute.
Support the Operations Director, Chair of the communications group and all partner organisations communications leads with other relevant priorities arising.
Policy Development
Help with implementing policies in areas
such as media
and social media
Maintain an awareness
of developing policy areas that affect communications work, e.g., GDPR,
and support their implementation.
Planning and Organisation
Plan, manage and prioritise own workload, problem
solve and respond
to unexpected demands.
Work calmly and efficiently to tight deadlines both independently and as part of a team.
Deliver against
agreed objectives, achieving quality outcomes.
Work seamlessly
between different tasks, be actively involved
in team meetings
and activities that support
the growth and development of the whole team.
Person Specification
Experience
Essential
- Experience of creating and editing content on often complex subjects.
- Experience of planning and implementing a proactive social media strategy.
- Experience of utilising analytics to gauge the success of communications activity
- Experience of working in a large- scale, complex environment
- Excellent interpersonal skills.
- Track-record of effective general administration.
- Experience of using Microsoft Office, especially Outlook, Word, PowerPoint and Excel (and as a database), as well as project management packages.
- Experience of using InDesign and Photoshop software on a regular basis.
- Project management experience.
- Experience of working within marketing and communications with a track record of managing communications projects that deliver results
- Experience of using a content management system.
Desirable
- Experience or understanding of the NHS procurement landscape/public sector
- Experience of creating and editing video content
Personal Qualities
Essential
- Supports and encourages teamwork
- Willingness to implement new concepts.
Qualifications
Essential
- Educated to degree level or equivalent experience in the area of communications, public relations, journalism or marketing.
Skills & Abilities
Essential
- Effective, accurate and creative communicator, both oral and written.
- Ability to obtain, absorb, interpret and communicate complex information.
- Ability to create and present interesting and informative content from basic information for a range of audiences.
- Ensure attention to detail and a consistent approach to delivering a high standard.
- Ability to focus on results and manage and prioritise own workload.
- Ability to use own judgement to make decisions on a day-to-day basis.
- Ability to deliver projects to plan.
- Ability to travel to rural locations to carry out post
- General use of mouse and keyboard, entering data and manipulating documents.
Person Specification
Experience
Essential
- Experience of creating and editing content on often complex subjects.
- Experience of planning and implementing a proactive social media strategy.
- Experience of utilising analytics to gauge the success of communications activity
- Experience of working in a large- scale, complex environment
- Excellent interpersonal skills.
- Track-record of effective general administration.
- Experience of using Microsoft Office, especially Outlook, Word, PowerPoint and Excel (and as a database), as well as project management packages.
- Experience of using InDesign and Photoshop software on a regular basis.
- Project management experience.
- Experience of working within marketing and communications with a track record of managing communications projects that deliver results
- Experience of using a content management system.
Desirable
- Experience or understanding of the NHS procurement landscape/public sector
- Experience of creating and editing video content
Personal Qualities
Essential
- Supports and encourages teamwork
- Willingness to implement new concepts.
Qualifications
Essential
- Educated to degree level or equivalent experience in the area of communications, public relations, journalism or marketing.
Skills & Abilities
Essential
- Effective, accurate and creative communicator, both oral and written.
- Ability to obtain, absorb, interpret and communicate complex information.
- Ability to create and present interesting and informative content from basic information for a range of audiences.
- Ensure attention to detail and a consistent approach to delivering a high standard.
- Ability to focus on results and manage and prioritise own workload.
- Ability to use own judgement to make decisions on a day-to-day basis.
- Ability to deliver projects to plan.
- Ability to travel to rural locations to carry out post
- General use of mouse and keyboard, entering data and manipulating documents.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
