The Walton Centre NHS Foundation Trust

Digital Communications and Design Officer

Information:

This job is now closed

Job summary

Are you experienced in graphic design and all things digital? Want to contribute to an exciting new communications and marketing approach for a leading specialist NHS Trust? If so, the role of Digital Communications and Design Officer at The Walton Centre could be the role for you.

We're looking for someone to join our team and drive forward effective digital and print channels and resources as part of the new Trust strategy.

If you have experience in a design/digital role, a track record of delivering creative digital communications and marketing solutions, experience in design and print, and working with medium to large-scale website content management systems, we'd love to hear from you.

Main duties of the job

To develop and lead on digital media and design for The Walton Centre, working within a dynamic and innovative Communications and Marketing Team, and drive forward effective digital and print channels and resources as part of the new Trust strategy.

About us

The Walton Centre NHS Foundation Trust is the only NHS trust to hold dual accreditation for the Investors in People we invest in people and we invest in wellbeing standards and has been awarded Gold status for both. The Walton Centre is a leader in the treatment and care of neurology and neurosurgery, placing the patient and their family at the heart of everything we do. As the only specialist hospital trust in the UK dedicated to providing comprehensive neurology, neurosurgery, spinal and pain management services we are proud to be rated as an Outstanding Trust by the Care Quality Commission (CQC), and champion change throughout the field of neuroscience. Originally formed in 1992, the Trust received Foundation Trust status in 2009.

With around 1,450 staff, The Walton Centre treats more than 127,000 outpatients and 18,000 inpatients each year. We have leading specialists and incredibly dedicated staff delivering excellent clinical outcomes for brain, spinal and neurological care nationally and internationally. Teams across our site in Fazakerley, Liverpool, offer a world-class service in diagnosing and treating injuries and illnesses affecting the brain, spine and peripheral nerves and muscles, and in supporting people suffering from a wide range of long-term neurological conditions.

Details

Date posted

21 October 2022

Pay scheme

Agenda for change

Band

Band 5

Salary

£27,055 to £32,934 a year

Contract

Permanent

Working pattern

Full-time

Reference number

C9160-401800

Job locations

The Walton Centre

Lower Lane

Liverpool

L9 7LJ


Job description

Job responsibilities

Working with the Communications and Marketing Team to maintain the Trusts public-facing website, creating engaging and useful online content that will drive more visitors to our site, help them find the information they need and keep their interest for longer

To monitor website statistics that analyse the usage of web pages to allow for continuous improvement, usability analysis and customer accessibility

Utilise appropriate analytics to evaluate the effectiveness of our digital communications and make recommendations on where improvements can be made

Ensure that government standards for digital content accessibility are followed

Lead on digital and print design with a focus on ensuring a consistent approach to corporate messages and branding and an understanding of delivery to the relevant audience

Produce designed print content such as leaflets, posters, reports

Produce design content for digital channels including website and intranet banners, gifs, social media content, graphics

Edit video, audio and image content for use within internal and external communications channels

Create, review and update multimedia content for social media, website and the intranet including webinars and podcasts, ensuring content is relevant and appropriate

To provide professional guidance on design and media projects to maximise the effectiveness of campaigns. This will include appropriate utilisation of social media platforms.

Review new technologies and keep the trust at the forefront of developments in modern digital communications and marketing to improve user experience internally and externally

To provide a liaison between the Communications and Marketing Team and the Trusts Digital Team with regards to ongoing and emerging digital and design communication projects

Develop and maintain good working relationships with colleagues in partner agencies and external providers to deliver shared goals, across all print and media platforms.

Job description

Job responsibilities

Working with the Communications and Marketing Team to maintain the Trusts public-facing website, creating engaging and useful online content that will drive more visitors to our site, help them find the information they need and keep their interest for longer

To monitor website statistics that analyse the usage of web pages to allow for continuous improvement, usability analysis and customer accessibility

Utilise appropriate analytics to evaluate the effectiveness of our digital communications and make recommendations on where improvements can be made

Ensure that government standards for digital content accessibility are followed

Lead on digital and print design with a focus on ensuring a consistent approach to corporate messages and branding and an understanding of delivery to the relevant audience

Produce designed print content such as leaflets, posters, reports

Produce design content for digital channels including website and intranet banners, gifs, social media content, graphics

Edit video, audio and image content for use within internal and external communications channels

Create, review and update multimedia content for social media, website and the intranet including webinars and podcasts, ensuring content is relevant and appropriate

To provide professional guidance on design and media projects to maximise the effectiveness of campaigns. This will include appropriate utilisation of social media platforms.

Review new technologies and keep the trust at the forefront of developments in modern digital communications and marketing to improve user experience internally and externally

To provide a liaison between the Communications and Marketing Team and the Trusts Digital Team with regards to ongoing and emerging digital and design communication projects

Develop and maintain good working relationships with colleagues in partner agencies and external providers to deliver shared goals, across all print and media platforms.

Person Specification

Qualifications

Essential

  • Degree or equivalent qualification
  • 5 x GCSEs at Level C or above (Including English & Maths)

Desirable

  • Multimedia / Digital Marketing qualification

Knowledge and Skills

Essential

  • A clear thinker with creative flair
  • Articulate and confident communicator
  • Collaborative and open approach in dealings across the organisation
  • Passionate, driven and committed to delivery
  • Well organised and structured with an eye for detail
  • Able to work under pressure and prioritise workload
  • Flexible and responsive
  • A team player who is also a self-starter and happy to work independently to develop and deliver objectives

Experience

Essential

  • Previous experience in a similar digital/design role
  • Sound knowledge and demonstrable experience of creating multimedia content in a range of formats
  • Track record of delivering digital solutions in a marketing, communications, or fundraising environment
  • Solid experience of working on medium to large-scale websites and intranets using a CMS
  • Understanding and experience in using Google analytics or similar package
  • Web editing and proof reading
  • Experience in search engine optimisation
  • Knowledge and experience of Adobe Creative Cloud, including InDesign and Illustrator, Canva and other design software
  • Experience of social media content creation and scheduling (Twitter, LinkedIn, Facebook, Instagram, YouTube)
  • Excellent time management skills and an ability to consistently meet deadlines
  • Reporting and digital analytical skills and software experience. Evidence of creative thinking and problem-solving skills.
  • Excellent interpersonal skills and a track record for collaborative working and building sustainable relationships at all levels.

Desirable

  • Knowledge and experience of video and audio production and editing software
  • Research skills with the ability to identify key trends and develop appropriate solutions.
Person Specification

Qualifications

Essential

  • Degree or equivalent qualification
  • 5 x GCSEs at Level C or above (Including English & Maths)

Desirable

  • Multimedia / Digital Marketing qualification

Knowledge and Skills

Essential

  • A clear thinker with creative flair
  • Articulate and confident communicator
  • Collaborative and open approach in dealings across the organisation
  • Passionate, driven and committed to delivery
  • Well organised and structured with an eye for detail
  • Able to work under pressure and prioritise workload
  • Flexible and responsive
  • A team player who is also a self-starter and happy to work independently to develop and deliver objectives

Experience

Essential

  • Previous experience in a similar digital/design role
  • Sound knowledge and demonstrable experience of creating multimedia content in a range of formats
  • Track record of delivering digital solutions in a marketing, communications, or fundraising environment
  • Solid experience of working on medium to large-scale websites and intranets using a CMS
  • Understanding and experience in using Google analytics or similar package
  • Web editing and proof reading
  • Experience in search engine optimisation
  • Knowledge and experience of Adobe Creative Cloud, including InDesign and Illustrator, Canva and other design software
  • Experience of social media content creation and scheduling (Twitter, LinkedIn, Facebook, Instagram, YouTube)
  • Excellent time management skills and an ability to consistently meet deadlines
  • Reporting and digital analytical skills and software experience. Evidence of creative thinking and problem-solving skills.
  • Excellent interpersonal skills and a track record for collaborative working and building sustainable relationships at all levels.

Desirable

  • Knowledge and experience of video and audio production and editing software
  • Research skills with the ability to identify key trends and develop appropriate solutions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Additional information

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

Employer details

Employer name

The Walton Centre NHS Foundation Trust

Address

The Walton Centre

Lower Lane

Liverpool

L9 7LJ


Employer's website

https://www.thewaltoncentre.nhs.uk/ (Opens in a new tab)

Employer details

Employer name

The Walton Centre NHS Foundation Trust

Address

The Walton Centre

Lower Lane

Liverpool

L9 7LJ


Employer's website

https://www.thewaltoncentre.nhs.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Head of Communications and Marketing

Elaine Vaile

elaine.vaile@nhs.net

01515564129

Details

Date posted

21 October 2022

Pay scheme

Agenda for change

Band

Band 5

Salary

£27,055 to £32,934 a year

Contract

Permanent

Working pattern

Full-time

Reference number

C9160-401800

Job locations

The Walton Centre

Lower Lane

Liverpool

L9 7LJ


Privacy notice

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