Job summary
This post is for the NHS Cheshire and Merseyside Diagnostics Transformation Programme, hosted by The Clatterbridge Cancer Centre.
Every patient story begins with a diagnosis. Healthcare depends on people being able to get the tests and scans they need to find out what's wrong and what treatment they need.
The NHS in Cheshire and Merseyside is at the vanguard of transforming NHS diagnostics with the latest technological advances and innovative ways of working, all focused on better care. We are:
- Offering earlier, faster access to vital health tests so people are diagnosed at a stage when they have a better chance of a good outcome
- Adopting the most advanced diagnostic techniques and technologies including AI
- Using innovative ways of working including new workforce models and productivity tools so we can make the best use of diagnostic capacity for the people of Cheshire and Merseyside
The postholder will manage communications for this transformational work on diagnostics across Cheshire and Merseyside as part of The Clatterbridge Cancer Centre's Communications Team. It is a very exciting opportunity with lots of scope for the right candidate to make a real impact.
Main duties of the job
We're looking for someone with a great nose for news and making the most of a marketing opportunity but who also has strong NHS values. The ideal candidate will be someone who's keen to make a difference by using their communications and engagement expertise to help transform diagnostics, encourage people to attend screening and diagnostic appointments, and help local communities to get the very best care.
This wide-ranging role includes strategic comms, marketing, media relations, public health campaigns and community engagement, content creation (copy, video, graphics), stakeholder relations, case studies, digital and social media, and developing presentations, toolkits and resources aimed at healthcare professionals. See the job description and person specification for full details.
[The Diagnostics Transformation Programme includes endoscopy, community diagnostic centres, pathology, radiology and imaging, and physiological measurements.]
About us
The Clatterbridge Cancer Centre is one of three specialist cancer centres in England. With 1,800 specialist staff and three sites, we are one of the largest NHS providers of non-surgical cancer treatment. The Trust has a unique multi-site care model serving the 2.4 million population acrossCheshire and Merseyside and is consistently rated by patients as one of the best performing hospitals.
Our vision is to not only maintain this level of commitment to excellence but to work with our academic and healthcare partners across the region to ensure care, treatment and patient outcomes continuously improve in the future. We are very proud of all our expert and loyal staff and we welcome people who share the collective aim of delivering excellence in everything that we do.
Values: We are Kind, Empowered, Responsible and Inclusive and one of our top priorities is to Be a Great Place to Work. New staff often tell us we are the friendliest, most welcoming organisation they have worked in. We also have a wide range of staff networks and events.
Job description
Job responsibilities
For full details see the attached job description and person specification
Strategic communications Develop, deliver and evaluate communications strategies and plans Develop and manage communications and engagement projects Provide specialist advice, identify key messages and develop content and resources appropriate to the audience(s) Influence and persuade NHS leaders, clinicians and other key groups on communications Establish effective working relationships for example, identifying news stories, case studies and spokespeople - in Cheshire and Merseyside and, where appropriate, nationally
Media, PR and marketing Provide specialist advice and expertise to senior leaders on media relations (proactive and reactive) Deliver news coverage, PR and marketing that will raise the programmes profile among its target audiences Provide media training and support Manage proactive and reactive media including press releases, pitching stories to media contacts, filming and interview requests, and responding to enquiries Build programmes external profile among key local, regional and national audiences Build an extensive network of contacts to raise awareness of the diagnostics transformation programme and its work Brief journalists and other key thought leaders
Digital and social media Develop and manage the programmes social media, website content and online presence Evaluate performance and use metrics to continue to build its social media reach and engagement with key influencers
Content creation Produce creative, interesting, accurate and effective communications materials. Examples include briefings, presentations, toolkits, media packages, blogs / comment pieces, social media content, infographics, videos, news updates / bulletins etc Ensure compliance with accessibility standards and data protection law
Campaigns and community engagement Organise and project manage communications and engagement campaigns including community roadshows, educational / professional events, media launches, filming, briefings and media campaigns Work with colleagues and key partners (e.g. community groups and health charities) on public campaigns encouraging earlier, faster diagnosis and reducing health inequalities. This could include targeted campaigns for underserved groups or those with greater health needs Provide specialist advice and support on workforce campaigns, including promoting careers in diagnostics and recruiting to posts
Internal communications and engagement Create communications materials and toolkits to raise awareness of the diagnostics transformation programme and its work among relevant NHS staff in Cheshire and Merseyside and beyond Advise and support clinical engagement in the diagnostics transformation programme including clinicians involvement in designing new pathways
Branding and design Be brand manager for the diagnostics transformation programme in Cheshire and Merseyside, in line with NHS brand guidelines Commission and lead on marketing collateral and assets including graphics, videos and publications
Job description
Job responsibilities
For full details see the attached job description and person specification
Strategic communications Develop, deliver and evaluate communications strategies and plans Develop and manage communications and engagement projects Provide specialist advice, identify key messages and develop content and resources appropriate to the audience(s) Influence and persuade NHS leaders, clinicians and other key groups on communications Establish effective working relationships for example, identifying news stories, case studies and spokespeople - in Cheshire and Merseyside and, where appropriate, nationally
Media, PR and marketing Provide specialist advice and expertise to senior leaders on media relations (proactive and reactive) Deliver news coverage, PR and marketing that will raise the programmes profile among its target audiences Provide media training and support Manage proactive and reactive media including press releases, pitching stories to media contacts, filming and interview requests, and responding to enquiries Build programmes external profile among key local, regional and national audiences Build an extensive network of contacts to raise awareness of the diagnostics transformation programme and its work Brief journalists and other key thought leaders
Digital and social media Develop and manage the programmes social media, website content and online presence Evaluate performance and use metrics to continue to build its social media reach and engagement with key influencers
Content creation Produce creative, interesting, accurate and effective communications materials. Examples include briefings, presentations, toolkits, media packages, blogs / comment pieces, social media content, infographics, videos, news updates / bulletins etc Ensure compliance with accessibility standards and data protection law
Campaigns and community engagement Organise and project manage communications and engagement campaigns including community roadshows, educational / professional events, media launches, filming, briefings and media campaigns Work with colleagues and key partners (e.g. community groups and health charities) on public campaigns encouraging earlier, faster diagnosis and reducing health inequalities. This could include targeted campaigns for underserved groups or those with greater health needs Provide specialist advice and support on workforce campaigns, including promoting careers in diagnostics and recruiting to posts
Internal communications and engagement Create communications materials and toolkits to raise awareness of the diagnostics transformation programme and its work among relevant NHS staff in Cheshire and Merseyside and beyond Advise and support clinical engagement in the diagnostics transformation programme including clinicians involvement in designing new pathways
Branding and design Be brand manager for the diagnostics transformation programme in Cheshire and Merseyside, in line with NHS brand guidelines Commission and lead on marketing collateral and assets including graphics, videos and publications
Person Specification
Qualifications
Essential
- Postgraduate-level education or equivalent work-based experience
- Evidence of continuing professional development e.g. ongoing study, attendance at training programmes, and awareness of latest developments in the field
Desirable
- Qualification in a relevant field e.g. journalism, PR or marketing
Knowledge and expertise
Essential
- Knowledge of communications principles and techniques, including different strategies and approaches (proactive and reactive), and the ability to judge what will be most effective for each situation
Desirable
- Knowledge of the NHS and how it works including how different organisations work together across health and social care
- Understanding of issues that may affect communications with our key audiences over the next five years
- Understanding of stakeholder engagement
- Knowledge of the public sector equality duty, the needs of diverse audiences, and understanding of accessibility standards
- Awareness of public sector values
Experience
Essential
- Experience of working with the media and of producing communications materials for different audiences
- Experience of planning and developing complex communications campaigns/projects/initiatives
- Experience of making effective use of different communications channels to target activity for different audiences
- Experience of briefing key individuals on complex/sensitive subjects
- Experience of creating visual content (e.g. short films & infographics) and of using web content management systems
- Experience of measuring communications activity (e.g. media coverage/social media) and using this data to improve performance
- Experience of working to deadlines and managing multiple projects in a pressured environment
Person Specification
Qualifications
Essential
- Postgraduate-level education or equivalent work-based experience
- Evidence of continuing professional development e.g. ongoing study, attendance at training programmes, and awareness of latest developments in the field
Desirable
- Qualification in a relevant field e.g. journalism, PR or marketing
Knowledge and expertise
Essential
- Knowledge of communications principles and techniques, including different strategies and approaches (proactive and reactive), and the ability to judge what will be most effective for each situation
Desirable
- Knowledge of the NHS and how it works including how different organisations work together across health and social care
- Understanding of issues that may affect communications with our key audiences over the next five years
- Understanding of stakeholder engagement
- Knowledge of the public sector equality duty, the needs of diverse audiences, and understanding of accessibility standards
- Awareness of public sector values
Experience
Essential
- Experience of working with the media and of producing communications materials for different audiences
- Experience of planning and developing complex communications campaigns/projects/initiatives
- Experience of making effective use of different communications channels to target activity for different audiences
- Experience of briefing key individuals on complex/sensitive subjects
- Experience of creating visual content (e.g. short films & infographics) and of using web content management systems
- Experience of measuring communications activity (e.g. media coverage/social media) and using this data to improve performance
- Experience of working to deadlines and managing multiple projects in a pressured environment
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
