Job summary
University Hospitals Dorset NHS Charity exists to enhance patient care and provide items above and beyond what NHS core funding provides.
We are looking for someone who is passionate about marcomms and the NHS to join our charity management team.
This is a temporary contract for up to 12 months to cover maternity leave.
The purpose of this role is to lead on the development and implementation of a marketing and PR plan for University Hospitals Dorset NHS Charity, in line with the charity's fundraising strategy, to support the increase of donations and grants
The senior comms officer will provide specialist, quality communications, marketing and PR support to the charity team.
They will manage the communications officer and assistant ensuring the use of a wide range of communication and marketing techniques are employed to develop supporter engagement and donations.
It's an exciting time to join our team and we need someone with drive and determination to help us deliver on our aims and ambitions.
Interview Date: 14th August 2024
Base Location: Royal Bournemouth Hospital
Main duties of the job
- Work closely with the Head of Charity and Senior Charity managers to ensure the necessary marcomms support for delivery of the fundraising strategy
- Produce a broad range of written communications for different audiences including charity annual report, case studies for campaigns and fundraising appeals, impact reports, press releases etc
- Develop, produce and lead the implementation of the University Hospitals Dorset NHS Charity marketing and PR strategies Work closely with the Head of Charity to ensure the marketing and PR strategies is implemented effectively
- Work with the communications team to ensure the trust website is up to date with charity news and events.
- work autonomously, within defined parameters, using own initiative to make decisions relating to marketing and PR activity for the Charity
- at all times; act as a role model, representing the vision and values of the Trust
- Attend local fundraising activities and events as part of the wider charity team to encourage donations and develop greater volunteers support
About us
Our charity team is based across both Poole and Royal Bournemouth Hospitals; with the expectation for team members to be flexible in working across these offices. However this post will be based primarily at RBH.
Our values define who we are as #TeamUHD. They underpin everything we do now and in the future. They define how we treat our patients, visitors, and each other, our valued team mates and colleagues.
Job description
Job responsibilities
- A key part of this role is to work with the Head of Charity and Senior Charity managers to support in the delivery of the fundraising strategy.
- Ensuring that all PR and Marketing activities are reported and seeking necessary support when greater resources are required.
- Share and propose new ideas for potential improvement or opportunities with the wider team to support overall fundraising strategy
- You will need to have excellent interpersonal skills and the ability to influence, inform and collaborate with these groups including the governors and partner organisations.
- The SCO needs to be able to handle highly sensitive and complex information and data on fundraising and charity spend, including responsibility for production of the Charity Annual report and accounts.
- This role involves regular contact with senior staff within the hospital, including medical staff and directors, and members of the public.
- You will the have the ability to nurture key relationships and maintain networks internally and externally (where appropriate) and be able to deal effectively and appropriately with people at all levels from a broad range of organisations
- Responsible for protecting and enhancing the charitys public image through proactive media relations, working closely with the Trusts communications department as necessary.
- To oversee the writing and issuing of press releases and case studies to appropriate media
- To understand the role in more detail please read the full job description and person specification documents which are attached to this advert.
Job description
Job responsibilities
- A key part of this role is to work with the Head of Charity and Senior Charity managers to support in the delivery of the fundraising strategy.
- Ensuring that all PR and Marketing activities are reported and seeking necessary support when greater resources are required.
- Share and propose new ideas for potential improvement or opportunities with the wider team to support overall fundraising strategy
- You will need to have excellent interpersonal skills and the ability to influence, inform and collaborate with these groups including the governors and partner organisations.
- The SCO needs to be able to handle highly sensitive and complex information and data on fundraising and charity spend, including responsibility for production of the Charity Annual report and accounts.
- This role involves regular contact with senior staff within the hospital, including medical staff and directors, and members of the public.
- You will the have the ability to nurture key relationships and maintain networks internally and externally (where appropriate) and be able to deal effectively and appropriately with people at all levels from a broad range of organisations
- Responsible for protecting and enhancing the charitys public image through proactive media relations, working closely with the Trusts communications department as necessary.
- To oversee the writing and issuing of press releases and case studies to appropriate media
- To understand the role in more detail please read the full job description and person specification documents which are attached to this advert.
Person Specification
Qualifications
Essential
- Degree level or equivalent demonstrable experience
Desirable
- Specialist marketing qualification or equivalent experience and knowledge
Experience
Essential
- Significant experience in a marketing PR or communications role for a charity or in the NHS
- Experience of devising and implementing effective marketing and PR strategies
- Project management, including budgeting, business planning and financial monitoring
Desirable
- Significant and proven knowledge and proven practical experience of implementing medium to large communication and marketing initiatives definition, design, delivery and evaluation
technical skills
Essential
- Ability to communicate effectively - written and verbal presentation skills in relation to complex information.
- Advanced IT skills in particular publishing software, content management systems and MS office
Knowledge
Essential
- Marketing techniques and procedures, including website development and social media
- SEO techniques
- Public relations techniques
Person Specification
Qualifications
Essential
- Degree level or equivalent demonstrable experience
Desirable
- Specialist marketing qualification or equivalent experience and knowledge
Experience
Essential
- Significant experience in a marketing PR or communications role for a charity or in the NHS
- Experience of devising and implementing effective marketing and PR strategies
- Project management, including budgeting, business planning and financial monitoring
Desirable
- Significant and proven knowledge and proven practical experience of implementing medium to large communication and marketing initiatives definition, design, delivery and evaluation
technical skills
Essential
- Ability to communicate effectively - written and verbal presentation skills in relation to complex information.
- Advanced IT skills in particular publishing software, content management systems and MS office
Knowledge
Essential
- Marketing techniques and procedures, including website development and social media
- SEO techniques
- Public relations techniques
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
