Job summary
Reporting directly to the Marketing & Communications Manager of Frimley Health Charity, the Marketing & Communications Officer will work on internal and external communications for the charity and provide support to the Marketing & Communications Manager on all communication matters.
The role includes building and maintaining relationships with a broad range of external & internal stakeholders such as media, Governors, supporters, community groups, patient groups, patients and Trust members.
The primary place of work will be Frimley Park Hospital but there is an expectation that the post holder will work at other locations as required.
Main duties of the job
To work on internal and external communications functions of the charity across all sites with a view to enhancing the charity's reputation and engagement with internal and external audiences.
To play a key role in implementing the digital communications strategy to maximise the charity's on-line presence and to ensure the structure, design and content of the website supports the charity's marketing, communications and fundraising strategies.
Working with the Marketing & Communications Manager and others to transform the awareness of the charity both internally and externally.
To be a key person in the charity responsible for literature, the charity website and social media communications.
About us
There's never been a more exciting time to build your career at Frimley Health, one of the country's largest and most respected trusts
Frimley Health NHS Foundation Trust (FHFT) has an outstanding reputation and a proud record of achievement. We have an ongoing commitment to improving the health and care services for the 900,000 people we serve across Berkshire, Hampshire, Surrey and south Buckinghamshire.
We continue to invest in our services and facilities, including a £10 million upgrade to the hospital maternity unit as well as £49m major new Emergency Assessment Centre on our Wexham Park site. The opening of a brand new £100m state of the art hospital which replaced the existing hospital facility at Heatherwood and are planning to invest further in diagnostics and inpatient capacity at Frimley Park.
We have also made significant investment in our quality improvement and digital programmes to support our vision and we will ensure that we achieve our aim of providing the highest quality healthcare to our patients. Our new EPR - Epic - went live in June and we are already beginning to reap the benefits of this ambitious investment.
Our threecore values, and the behaviours that support them, guide everything we do and set out what we expect of our staff in the way they treat patients, visitors, service users and each other.
If you have a passion for clinical excellence, patient care and your own career development, you'll feel at home at Frimley Health.
Job description
Job responsibilities
KEY TASKS & RESPONSIBILITIES:
- Build a high-performing communications function able to help the charity fulfil its ambitions
- Produce communications content for a range of audiences, including media releases, pictures and videos and project manage the design and production of promotional materials
- Responsible for implementing a cross-site strategy for developing and delivering communication and engagement strategies which support the charitys overall strategic direction.
- Responsible for coordinating, writing and editing supporter publicity and marketing materials
- Responsible for researching, writing, commissioning and editing content, and supporting the production process from concept to distribution.
- Responsible for sourcing relevant material for and liaising with an external agency on the production of a supporter and corporate newsletter and e-newsletters
- Design and develop creative content, including case studies, which is impactful and can be used across different comms channels.
- Liaise with the website provider and keep abreast of new developments
- Work with the Marketing and Communications Manager to update the website with content, then liaise with 3rd party suppliers.
- Act as digital media liaison, responsible for the development, coordination, and updating of various online and social networking sites.
- Provide a high-quality communications service to the charity and its stakeholders.
- Work effectively across the Trust.
- Design and write content for a variety of internal and external communications channels to raise the profile of Frimley Health Charity for all audiences and integrate these channels to make best use of resources available
- These channels and publications may include the following (non-exhaustive list):
-
- Charity newsletters
- Content for the Trust In-Touch magazine and Inform newsletter
- E-bulletins
- Social media
- All charity leaflets for campaigns and fundraising streams etc
- Content for Membership newsletters
- Website content and news articles
- Press releases
- Staff intranet content
- Liaise with external suppliers as required to deliver communications and engagement materials
- Develop and maintain effective working relationships between the charity and local, national and specialist media.
- Implement a proactive media strategy to increase the opportunities to highlight the positive work of the charity across all media channels.
- Work with the Marketing & Communications Manager to establish the charity as the first point of contact for local media on charity matters at Frimley Health NHS Foundation Trust.
- Review website content and ensure the charity website is constantly reviewed and updated.
- Identify opportunities to promote the charity online through web, intranet and social media
- Help to develop new opportunities with social and digital media to promote and benefit the charity
- Work on the communications role for implementing various strategic projects as directed by the Marketing & Communications Manager and the Head of Fundraising, such as major capital campaigns.
- Work with the Marketing & Communications Manager and the Head of Fundraising to manage VIP visits and major charity events.
- Provide active communications support at a senior level in relation to all major strategic developments
- Develop the charity brand and visual identity by providing advice and guidance to colleagues who wish to publish literature.
- Be cognisant of and sensitive to the charitys budgetary challenges as an organisation funded by public donations.
- Actively promote the charitys values and act as an ambassador and advocate for the charity in all duties and responsibilities.
- Carry out any other duties that may reasonably be required
Job description
Job responsibilities
KEY TASKS & RESPONSIBILITIES:
- Build a high-performing communications function able to help the charity fulfil its ambitions
- Produce communications content for a range of audiences, including media releases, pictures and videos and project manage the design and production of promotional materials
- Responsible for implementing a cross-site strategy for developing and delivering communication and engagement strategies which support the charitys overall strategic direction.
- Responsible for coordinating, writing and editing supporter publicity and marketing materials
- Responsible for researching, writing, commissioning and editing content, and supporting the production process from concept to distribution.
- Responsible for sourcing relevant material for and liaising with an external agency on the production of a supporter and corporate newsletter and e-newsletters
- Design and develop creative content, including case studies, which is impactful and can be used across different comms channels.
- Liaise with the website provider and keep abreast of new developments
- Work with the Marketing and Communications Manager to update the website with content, then liaise with 3rd party suppliers.
- Act as digital media liaison, responsible for the development, coordination, and updating of various online and social networking sites.
- Provide a high-quality communications service to the charity and its stakeholders.
- Work effectively across the Trust.
- Design and write content for a variety of internal and external communications channels to raise the profile of Frimley Health Charity for all audiences and integrate these channels to make best use of resources available
- These channels and publications may include the following (non-exhaustive list):
-
- Charity newsletters
- Content for the Trust In-Touch magazine and Inform newsletter
- E-bulletins
- Social media
- All charity leaflets for campaigns and fundraising streams etc
- Content for Membership newsletters
- Website content and news articles
- Press releases
- Staff intranet content
- Liaise with external suppliers as required to deliver communications and engagement materials
- Develop and maintain effective working relationships between the charity and local, national and specialist media.
- Implement a proactive media strategy to increase the opportunities to highlight the positive work of the charity across all media channels.
- Work with the Marketing & Communications Manager to establish the charity as the first point of contact for local media on charity matters at Frimley Health NHS Foundation Trust.
- Review website content and ensure the charity website is constantly reviewed and updated.
- Identify opportunities to promote the charity online through web, intranet and social media
- Help to develop new opportunities with social and digital media to promote and benefit the charity
- Work on the communications role for implementing various strategic projects as directed by the Marketing & Communications Manager and the Head of Fundraising, such as major capital campaigns.
- Work with the Marketing & Communications Manager and the Head of Fundraising to manage VIP visits and major charity events.
- Provide active communications support at a senior level in relation to all major strategic developments
- Develop the charity brand and visual identity by providing advice and guidance to colleagues who wish to publish literature.
- Be cognisant of and sensitive to the charitys budgetary challenges as an organisation funded by public donations.
- Actively promote the charitys values and act as an ambassador and advocate for the charity in all duties and responsibilities.
- Carry out any other duties that may reasonably be required
Person Specification
Knowledge, Training & Experience
Essential
- Experience of using digital communication channels & tools including social media and web techniques and systems to monitor and
- Extensive experience of working with all social media platforms
- Working in projects with media
Desirable
- Experience of wide range of fundraising techniques, marketing and promotions
- Knowledge of working in complex organisations and delivering communications or marketing projects.
Communications & Relationships
Essential
- Good written and oral communication skills with people at all levels inc Social Media. Must be able to deal with hostile and emotional communications and resolve conflicts as they arise with supporters in consultation with the Marketing & Communications Manager.
- Ability to write clearly and concisely to tight deadlines for a variety of audiences with attention to detail and accuracy.
- Writing new content for the charity website to ensure that it is kept up to date. Ensuring key messages are clear and that any forthcoming events or fundraising activities are well promoted
Desirable
- Knowledge of Adobe Creative Cloud Photoshop/ InDesign would be an advantage.
Person Specification
Knowledge, Training & Experience
Essential
- Experience of using digital communication channels & tools including social media and web techniques and systems to monitor and
- Extensive experience of working with all social media platforms
- Working in projects with media
Desirable
- Experience of wide range of fundraising techniques, marketing and promotions
- Knowledge of working in complex organisations and delivering communications or marketing projects.
Communications & Relationships
Essential
- Good written and oral communication skills with people at all levels inc Social Media. Must be able to deal with hostile and emotional communications and resolve conflicts as they arise with supporters in consultation with the Marketing & Communications Manager.
- Ability to write clearly and concisely to tight deadlines for a variety of audiences with attention to detail and accuracy.
- Writing new content for the charity website to ensure that it is kept up to date. Ensuring key messages are clear and that any forthcoming events or fundraising activities are well promoted
Desirable
- Knowledge of Adobe Creative Cloud Photoshop/ InDesign would be an advantage.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
