Job summary
This is an opportunity for role in the new Quality, Safety and Improvement directorate of the NHS Wales Executive, to be part of our team at a busy and exciting time as we step-up our support to help NHS Wales improve care for the people of Wales.
Improvement Cymru is a core part of this directorate. Together, we work alongside organisations to empower, embed and elevate improvements to quality and safety, delivering all-Wales improvement programmes to achieve quality and safety priorities.
You'll be joining an ambitious team, comprising some of the most qualified, experienced Improvement professionals in health and social care in Wales. As part of our new direction, we want to strengthen our team by recruiting new team members from diverse backgrounds with a mix of skills, personalities and experiences - considering candidates from both an NHS background as well as other sectors.
Job summary
This is an exciting opportunity for a strategic communications and engagement leader to develop innovative communications and engagement strategies and techniques to support the success of improvement programmes across Wales.
This role is a pivotal team leader position, leading on communications and engagement for national improvement programmes. This role will lead and manage a team of improvement communications and engagement managers, responsible for all aspects of communications and engagement both within our national improvement programmes and about the programmes.
Main duties of the job
Within improvement programmes, the challenge is to ensure all key stakeholders are engaged with and understand the programme in a way that influences their behaviour to contribute towards a successful outcome. Knowledge and experience of behaviour science and how to apply this to influence behaviour is advantageous in this role.
When communicating with wider stakeholders about improvement programmes, the aim is to demonstrate impact, value and progress. Using creative techniques and storytelling to bring the work to life, to be relatable for wider stakeholders.
Our communications and engagement approach is based on insight, understanding audiences and using this to develop communications and engagement strategies and techniques to influence what people think, feel and do. To do this, we use research such as focus groups, creative workshops and co-design workshops. Mentoring and support will be offered by the Improvement Communications and Engagement Lead to learn these techniques if required.
This role will work closely with the Head of Programmes, Programme Leads and their teams, as well as working alongside wider teams and communications professionals across the NHS Wales Executive. Strong relationship building and influencing skills are important in this role.
Interested candidates are encouraged to contact the role recruitment manager to discuss the role further if they have any queries - amy.boyle@wales.nhs.uk
About us
The NHS Wales Executive provides a central guiding hand, working in partnership for and on behalf of Welsh Government, in and with the NHS in Wales. The Executive is hosted by Public Health Wales.
We are a national support function delivering 'A Healthier Wales' vision of a whole-system approach to providing excellent health and social care across Wales.
The Executive's role in supporting this vision is to provide strong national leadership and strategic direction enabling, supporting and, where necessary, intervening to ensure the delivery of national priorities and standards, to improve the quality and safety of care. The Executive will drive improvements to achieve better, fairer healthcare outcomes for the people of Wales.
To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
From 1 April 2023 Improvement Cymru became part of the NHS Wales Executive. As a subsidiary brand of the NHS Wales Executive, Improvement Cymru will operate in shadow format for the first 12 months before formally joining the NHS Wales Executive in April 2024.
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
The ability to speak Welsh is desirable for this post; English and/or Welsh speakers are equally welcome to apply.
Person Specification
Qualifications
Essential
- oEducated to degree level or equivalent demonstrable experience (e.g. significant senior management level experience working in a similar environment such as Marketing or Public Relations)
- oContinual professional development
Desirable
- oMembership of CIPR, CIM, IOIC (or other relevant professional body)
Experience
Essential
- oExperience of developing, delivering and evaluating effective communications strategies and plans
- oExtensive knowledge of behaviour change communication models and theories
- oExperience of using social media in a professional capacity to support and deliver objectives
- oExperience of developing and delivering communications to influence NHS staff behaviours
- oExperience of managing the day-to-day activities of a multi-disciplinary communications team including recruitment and team planning
- oExperience of working with multidisciplinary teams at varying levels of seniority and providing expert communications advice
- oBroad experience of, and evidence of, working in partnership with other organisations at all levels within the public sector
Desirable
- oExpertise in NHS improvement communications
Skills
Essential
- oCommunicate effectively, including excellent spoken and written skills
- oAn analytical mind and capable of drawing clear conclusions from multiple information sources
- oAble to demonstrate a high level of interpersonal skills, displaying credibility, influence and political acumen
- oExcellent team capacity planning and management skills, ensuring key deadlines are consistently met
- oAble to apply creativity and innovation to develop their approach to communications based on new concepts, insights or analysis
Desirable
- oAbility to speak Welsh / willingness to learn
Person Specification
Qualifications
Essential
- oEducated to degree level or equivalent demonstrable experience (e.g. significant senior management level experience working in a similar environment such as Marketing or Public Relations)
- oContinual professional development
Desirable
- oMembership of CIPR, CIM, IOIC (or other relevant professional body)
Experience
Essential
- oExperience of developing, delivering and evaluating effective communications strategies and plans
- oExtensive knowledge of behaviour change communication models and theories
- oExperience of using social media in a professional capacity to support and deliver objectives
- oExperience of developing and delivering communications to influence NHS staff behaviours
- oExperience of managing the day-to-day activities of a multi-disciplinary communications team including recruitment and team planning
- oExperience of working with multidisciplinary teams at varying levels of seniority and providing expert communications advice
- oBroad experience of, and evidence of, working in partnership with other organisations at all levels within the public sector
Desirable
- oExpertise in NHS improvement communications
Skills
Essential
- oCommunicate effectively, including excellent spoken and written skills
- oAn analytical mind and capable of drawing clear conclusions from multiple information sources
- oAble to demonstrate a high level of interpersonal skills, displaying credibility, influence and political acumen
- oExcellent team capacity planning and management skills, ensuring key deadlines are consistently met
- oAble to apply creativity and innovation to develop their approach to communications based on new concepts, insights or analysis
Desirable
- oAbility to speak Welsh / willingness to learn
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
