Job summary
We are looking for an experienced, enthusiastic, and motivated individual to join the Communications team as a Digital Officer. We are looking for someone who is passionate about all things digital and improving communications practices.
Our communications function aims to promote and protect the image, brand and reputation of Public Health Wales and help it deliver its core programmes. The communications team supports Public Health Wales' vision to build a healthier, happier, fairer Wales.
We currently have an exciting opportunity for an experienced digital communicator to support this vital work. You will be a key member of the communications team, delivering an effective and integrated content production and publishing service to ensure a continuous flow of information.
You will provide a range of support, including content and design, to deliver high quality digital content, tailored to specific audiences and optimised for specific digital channels including website, intranet, and social media.
This permanent post is for 37.5 hours per week based in Capital Quarter 2, in central Cardiff. Further details of working arrangements can be discussed at interview.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
Main duties of the job
The purpose of the Digital Officer is to support the implementation of Public Health Wales's digital communications strategy through the delivery of high quality digital communications.
The post holder will support teams across the organisation to plan and produce high quality digital content that is in line with strategic objectives, tailored to specific audiences and optimised for specific digital channels including website, intranet, email and social media.
About us
You will join a team of digital communications experts that work across media relations, public affairs, campaigns, internal and corporate communications. They plan and produce high quality digital content that is in line with strategic objectives, tailored to specific audiences and optimised for specific digital channels including website, intranet, email and social media.
The team manage both the publishing of content on our social media channels and website, and the community responses to that content. This includes responding to enquiries from members of the public and stakeholders, and upholding our policy for moderation when necessary. This along with website analytics enables the team to report on performance of content and user behaviour, so that we are able to draw insights and advise colleagues and stakeholders on how to optimise communications activity. This overview allows us to maintain both a proactive and reactive presence, helping to protect and improve the reputation of the organisation.
As part of the Communications Team you will have the opportunity to experience all aspects of communications and see how the different specialisms work to achieve our communications aims and objectives and ultimately work to achieve a healthier future for Wales.
In practical terms, we mainly work remotely but you will be expected to come into the office twice a week.
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.
Person Specification
Qualifications
Essential
- Relevant Honours Degree
- Significant experience working in digital communications
Experience
Essential
- Implementing digital communication strategies
- Producing content for channels including website, intranet, email and social media
- Managing a content management system
- Managing different social media platforms aimed at a variety of audiences
- Monitoring social media channels and responding to enquiries
Desirable
- Experience of MURA CMS
- Public sector and/or NHS/public health knowledge and experience
- Managing bilingual digital platforms
- Reporting live on social media channels from events and meetings
- Working at live events, exhibitions or conferences
Sgiliau
Essential
- Evidence of developing and maintaining strong relationships with influential stakeholders
- Ability to train others in the use of digital communications programmes or tools
- Reporting on performance of content across social media channels, website and intranet and analyse data to draw insights that provide optimisation opportunities
- Excellent written and oral communication skills
- A high level of IT skill and familiarisation with full Microsoft Office suite and other relevant software
- Ability to use email, internet, intranet, social media and other computer workspace in support of personal and organisational communications
Desirable
- Welsh language speaking and writing skills or willingness to learn
Knowledge
Essential
- Proven Understanding of the implications of the Welsh language standards for digital channels
- Understanding of the digital communications accessibility requirements for public sector bodies
- Understanding of SEO best practice for websites
Desirable
Person Specification
Qualifications
Essential
- Relevant Honours Degree
- Significant experience working in digital communications
Experience
Essential
- Implementing digital communication strategies
- Producing content for channels including website, intranet, email and social media
- Managing a content management system
- Managing different social media platforms aimed at a variety of audiences
- Monitoring social media channels and responding to enquiries
Desirable
- Experience of MURA CMS
- Public sector and/or NHS/public health knowledge and experience
- Managing bilingual digital platforms
- Reporting live on social media channels from events and meetings
- Working at live events, exhibitions or conferences
Sgiliau
Essential
- Evidence of developing and maintaining strong relationships with influential stakeholders
- Ability to train others in the use of digital communications programmes or tools
- Reporting on performance of content across social media channels, website and intranet and analyse data to draw insights that provide optimisation opportunities
- Excellent written and oral communication skills
- A high level of IT skill and familiarisation with full Microsoft Office suite and other relevant software
- Ability to use email, internet, intranet, social media and other computer workspace in support of personal and organisational communications
Desirable
- Welsh language speaking and writing skills or willingness to learn
Knowledge
Essential
- Proven Understanding of the implications of the Welsh language standards for digital channels
- Understanding of the digital communications accessibility requirements for public sector bodies
- Understanding of SEO best practice for websites
Desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
