Job summary
The Welsh Ambulance Service Charity is the official NHS charity for the Welsh Ambulance Services University NHS Trust (WAST). As a registered charity, the Welsh Ambulance Service Charity supports WAST staff, volunteers and patients right across Wales, providing funding for projects that go beyond what's possible through statutory government funding.
Following a strategic review in 2023, the Corporate Trustee has supported the development of the Charity as a "strategic enabler", investing in the Charity's leadership and structure so that it can better support staff and patients. As part of this investment, a new Head of Charity joined the Trust in October 2024.
This is an exciting time for the Charity, as it invests in resourcing to grow and to fulfil its potential. Key objectives for the Charity are to increase its fundraising income, and to better demonstrate the impact of its charitable spending. The work of the post holder will be pivotal in achieving these objectives, and to ensuring a sustainable future for the Charity.
This position is advertised as full-time - however, a part-time contract (0.6 FTE or 0.8 FTE) could be considered for the right candidate
This role can be based at any of WAST's regional offices (St Asaph, Swansea or Cwmbran) with opportunities for home working. Some travel across Wales would be required to meet the needs of the role.
Main duties of the job
THIS POST IS FIXED TERM/SECONDMENT FOR 2 YEARS TO MEET THE NEEDS OF THE SERVICE
IF YOU ARE INTERESTED IN APPLYING FOR THE SECONDMENT POSITION, YOU MUST OBTAIN PERMISSION FROM YOUR CURRENT LINE MANAGER PRIOR TO APPLYING FOR THIS POST.
The primary purpose of this role is to lead on Fundraising and Communications for the Welsh Ambulance Service Charity. This will include building strong relationships with community fundraisers, WAST staff and volunteers, potential donors, and the wider community, in order to build the profile of the Charity and to maximise fundraising income.
The post holder will be responsible for devising a Fundraising and Marketing Plan, with the support of the Head of Charity, in line with the strategic direction of the Charity Committee and Corporate Trustee. The post holder will then be principally responsible for the delivery of the agreed plan.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
About us
#RemarkablePeople
Our workforce is made up of over 4,000 remarkable people who contribute to the delivery of world-class patient care across Wales, 24 hours a day, 365 days a year. Whether you work in a patient-facing role or within our range of support services, the work that you do enables us to provide high quality care, wherever and whenever we're needed.
The Trust recognises the need for its workforce to represent the diversity of the population it serves across the whole of Wales and seeks to create an environment where diversity is celebrated and inclusivity matters. We are also keen to break down any barriers into the Trust, and would encourage applications from under-represented groups, including those from Black, Asian and Minority Ethnic communities, LGBTQ+ communities and disability groups.
Careers within the Welsh Ambulance Services University NHS Trust are diverse and varied, with opportunities arising right across the service. Whatever your skills and background, you're sure to find a career with us which is fulfilling, challenging, and rewarding.
In line with the Trust's Starting Salary Procedure, all applicants will start at the bottom of the band for the position applied for, but can apply for a higher salary if they have previous experience relevant to the position.
Job description
Job responsibilities
Fundraising
- To develop a Fundraising and Marketing Plan for the Charity, with the support of the Head of Charity, to outline the Charitys approach towards individual giving, community fundraising, challenge events, staff fundraising, legacy giving and corporate giving
- To implement the agreed Fundraising Plan, working towards agreed financial targets to maximise fundraising income for the Charity
- To develop and deliver a community fundraising stewardship programme, ensuring a positive, donor-focused approach for the Charitys supporters
- To liaise with community fundraisers and ensure they are supported in their fundraising efforts, are offered all appropriate collateral, and are thanked appropriately for their contributions
- To manage and promote challenge fundraising opportunities, such as charity running places at Cardiff Half Marathon, and to ensure a professional and engaging stewardship process for fundraisers
- To establish and deliver specific schemes, with the support of the Head of Charity, to encourage corporate donations, legacy giving and in-memory donations
- To encourage, support and monitor fundraising by WASTs staff and volunteers; to give support and advice where needed; and to ensure funds are collected and paid to the Charity in an appropriate and timely manner
- To lead on the development of a supporter database / CRM, and maintaining accurate and up-to-date financial and supporter records, whilst ensuring GDPR compliance
- To identity and develop new sources of sustainable income for the Charity, considering Return on Investment of any expenditure
- To support the Head of Charity by compiling evidence of impact and writing case studies, to help support grant applications and subsequent project reporting
Communications
- To increase the profile of the Charity by recognising the achievements of community fundraisers, and to demonstrate the impact of charitable spending, through strategic communications
- To research, write and publish positive stories and case studies from fundraisers, and from beneficiaries of charitable funding, to use throughout external and internal communications channels
- To arrange, attend and manage external photo calls with community fundraisers, staff and beneficiaries
- To ensure the Charitys external web pages, and internal communications channels, are up-to-date, and are regularly updated with interesting content and stories to increase the profile of the Charity
- To lead on marketing campaigns for the Charitys events, challenge fundraising campaigns and appeals, ensuring all financial targets are met
- To develop and commission promotional materials as required from external partners such as graphic designers, merchandise manufacturers or web designers
- To lead on promoting the Charitys impact internally to staff, including driving staff engagement in internal grant schemes and project participation
- To lead on future development of a new Charity website, new Charity social media accounts and/or other digital platforms as required, following consultation with the Trusts Communications team
- To write and issue press releases to showcase the Charitys positive impact, in partnership with the Trusts communications team
- To support grant-holders to properly acknowledge the Charitys support, ensuring staff and beneficiaries are aware of how the Charity benefits them
- To represent the Charity, and to give presentations, at community fundraising events, community group meetings, and staff roadshows
- To establish agreed information governance procedures surrounding the use of supporter data, including direct email marketing with the consent of donors
Charity Governance
- To provide written reports on fundraising and communications activity to the Head of Charity and to the Charity Committee
- To support the Head of Charity with the overall governance of the Charity, including the distribution of funds and monitoring of grant awards
- To develop agreed procedures for cash handling, banking, donor acknowledgement and receipts, in accordance with best practice and legislation, and to advise staff and volunteers on these procedures
- To work closely with the Trusts finance team, focusing on providing a positive, donor-focused experience
- To ensure all activity conducted on behalf of the Charity meets all legal and ethical standards, meeting the Fundraising Regulators Code of Fundraising Practice, GDPR regulations, and WASTs own finance and governance standards
- To ensure all external communications are compliant with WASTs Welsh Language Policies
- To build positive relationships with colleagues across other NHS charities, NHS Charities Together and other potential donor bodies, and to exchange knowledge and experience for mutual benefit
- To work independently to achieve set targets and objectives, and assessing the best way to achieve these goals, with guidance and support from the Head of Charity, and from peers across other NHS charities
- To support and supervise the activities of volunteer fundraisers, and to provide guidance on policy and procedure
Job description
Job responsibilities
Fundraising
- To develop a Fundraising and Marketing Plan for the Charity, with the support of the Head of Charity, to outline the Charitys approach towards individual giving, community fundraising, challenge events, staff fundraising, legacy giving and corporate giving
- To implement the agreed Fundraising Plan, working towards agreed financial targets to maximise fundraising income for the Charity
- To develop and deliver a community fundraising stewardship programme, ensuring a positive, donor-focused approach for the Charitys supporters
- To liaise with community fundraisers and ensure they are supported in their fundraising efforts, are offered all appropriate collateral, and are thanked appropriately for their contributions
- To manage and promote challenge fundraising opportunities, such as charity running places at Cardiff Half Marathon, and to ensure a professional and engaging stewardship process for fundraisers
- To establish and deliver specific schemes, with the support of the Head of Charity, to encourage corporate donations, legacy giving and in-memory donations
- To encourage, support and monitor fundraising by WASTs staff and volunteers; to give support and advice where needed; and to ensure funds are collected and paid to the Charity in an appropriate and timely manner
- To lead on the development of a supporter database / CRM, and maintaining accurate and up-to-date financial and supporter records, whilst ensuring GDPR compliance
- To identity and develop new sources of sustainable income for the Charity, considering Return on Investment of any expenditure
- To support the Head of Charity by compiling evidence of impact and writing case studies, to help support grant applications and subsequent project reporting
Communications
- To increase the profile of the Charity by recognising the achievements of community fundraisers, and to demonstrate the impact of charitable spending, through strategic communications
- To research, write and publish positive stories and case studies from fundraisers, and from beneficiaries of charitable funding, to use throughout external and internal communications channels
- To arrange, attend and manage external photo calls with community fundraisers, staff and beneficiaries
- To ensure the Charitys external web pages, and internal communications channels, are up-to-date, and are regularly updated with interesting content and stories to increase the profile of the Charity
- To lead on marketing campaigns for the Charitys events, challenge fundraising campaigns and appeals, ensuring all financial targets are met
- To develop and commission promotional materials as required from external partners such as graphic designers, merchandise manufacturers or web designers
- To lead on promoting the Charitys impact internally to staff, including driving staff engagement in internal grant schemes and project participation
- To lead on future development of a new Charity website, new Charity social media accounts and/or other digital platforms as required, following consultation with the Trusts Communications team
- To write and issue press releases to showcase the Charitys positive impact, in partnership with the Trusts communications team
- To support grant-holders to properly acknowledge the Charitys support, ensuring staff and beneficiaries are aware of how the Charity benefits them
- To represent the Charity, and to give presentations, at community fundraising events, community group meetings, and staff roadshows
- To establish agreed information governance procedures surrounding the use of supporter data, including direct email marketing with the consent of donors
Charity Governance
- To provide written reports on fundraising and communications activity to the Head of Charity and to the Charity Committee
- To support the Head of Charity with the overall governance of the Charity, including the distribution of funds and monitoring of grant awards
- To develop agreed procedures for cash handling, banking, donor acknowledgement and receipts, in accordance with best practice and legislation, and to advise staff and volunteers on these procedures
- To work closely with the Trusts finance team, focusing on providing a positive, donor-focused experience
- To ensure all activity conducted on behalf of the Charity meets all legal and ethical standards, meeting the Fundraising Regulators Code of Fundraising Practice, GDPR regulations, and WASTs own finance and governance standards
- To ensure all external communications are compliant with WASTs Welsh Language Policies
- To build positive relationships with colleagues across other NHS charities, NHS Charities Together and other potential donor bodies, and to exchange knowledge and experience for mutual benefit
- To work independently to achieve set targets and objectives, and assessing the best way to achieve these goals, with guidance and support from the Head of Charity, and from peers across other NHS charities
- To support and supervise the activities of volunteer fundraisers, and to provide guidance on policy and procedure
Person Specification
Qualifications and Knowledge
Essential
- Educated to postgraduate degree level in relevant field, or equivalent level of work experience
- Knowledge of best practices in fundraising, including Code of Fundraising Practice
- An understanding of GDPR, and its implications on direct marketing and donor stewardship
- An understanding of HMRC's Gift Aid policies and procedures
Desirable
- Recognised professional qualification(s) or CPD training in marketing, public relations, communications and/or fundraising
- An understanding of NHS Charities
- An understanding of third-sector philanthropy in Wales, and how it differs from the rest of the UK
- Specialist knowledge on community fundraising, soliciting major gifts, legacy giving and/or developing corporate partnerships
Experience
Essential
- Proven track record of meeting and exceeding income targets within a fundraising role
- Evidence of delivering integrated communications campaigns, including external and internal communications
- Experience of developing case studies for funders or a public audience
- Experience of working collaboratively in a team, and managing own workload effectively
Desirable
- Proven track record of fundraising within the health or social care charitable sector
- Proven track record in community fundraising or working with volunteer fundraisers
- Experience of events management, particularly within a fundraising setting
- Experience of developing bilingual marketing materials in Welsh and English (with the use of a qualified translator)
Skills
Essential
- Excellent written and verbal communication skills
- Excellent IT skills, including knowledge of online fundraising platforms, social media management and website Content Management Systems
- Attention to detail and accuracy
Desirable
- Fluent written and spoken Welsh
Skills and Attributes
Essential
- Ability to provide exceptional donor care to supporters
- Excellent interpersonal skills, with the ability to forge effective working relationships with staff and potential donors
- A proactive member of the team, with the ability to self-motivate and motivate others
- Shows empathy and tact when interacting with potential donors, who may be choosing to donate at a time of grief or loss
Person Specification
Qualifications and Knowledge
Essential
- Educated to postgraduate degree level in relevant field, or equivalent level of work experience
- Knowledge of best practices in fundraising, including Code of Fundraising Practice
- An understanding of GDPR, and its implications on direct marketing and donor stewardship
- An understanding of HMRC's Gift Aid policies and procedures
Desirable
- Recognised professional qualification(s) or CPD training in marketing, public relations, communications and/or fundraising
- An understanding of NHS Charities
- An understanding of third-sector philanthropy in Wales, and how it differs from the rest of the UK
- Specialist knowledge on community fundraising, soliciting major gifts, legacy giving and/or developing corporate partnerships
Experience
Essential
- Proven track record of meeting and exceeding income targets within a fundraising role
- Evidence of delivering integrated communications campaigns, including external and internal communications
- Experience of developing case studies for funders or a public audience
- Experience of working collaboratively in a team, and managing own workload effectively
Desirable
- Proven track record of fundraising within the health or social care charitable sector
- Proven track record in community fundraising or working with volunteer fundraisers
- Experience of events management, particularly within a fundraising setting
- Experience of developing bilingual marketing materials in Welsh and English (with the use of a qualified translator)
Skills
Essential
- Excellent written and verbal communication skills
- Excellent IT skills, including knowledge of online fundraising platforms, social media management and website Content Management Systems
- Attention to detail and accuracy
Desirable
- Fluent written and spoken Welsh
Skills and Attributes
Essential
- Ability to provide exceptional donor care to supporters
- Excellent interpersonal skills, with the ability to forge effective working relationships with staff and potential donors
- A proactive member of the team, with the ability to self-motivate and motivate others
- Shows empathy and tact when interacting with potential donors, who may be choosing to donate at a time of grief or loss
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Welsh Ambulance NHS Trust
Address
Hybrid working, with occasional days at any WAST office (Swansea, St Asaph, Cardiff or Cwmbran)
WAST office (Swansea, St Asaph, Cardiff or Cwmbran)
NP44 7HF
Employer's website
https://www.ambulance.wales.nhs.uk/en/5 (Opens in a new tab)
