Job summary
The Welsh Ambulance Services NHS Trust is looking for a skilled Digital Communications Specialist to lead on the development of our digital communications offer. Our online presence is vital to drive engagement with our staff, volunteers, stakeholders and the diverse population that we serve.
The post-holder will take the lead on digital campaigns and outcomes, supporting the Head of Communications and working closely with colleagues across the organisation in the development and delivery of digital communications strategies and action plans which support the achievement of our ambitious Integrated Medium Term Plan and long-term strategy objectives.
You will be working alongside the wider communications team, supporting with the development of digital content, ensuring the team are up to speed with best practice and supporting the development and evolution of our digital communication channels at a key time for the organisation.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply
Main duties of the job
The post holder will be a key member of the Trust's Communications Team, with a broad portfolio that will encompass digital, internal, external and change communications, acting as a lead specialist for digital communications.
The post-holder will particularly take the lead on digital campaigns and outcomes, supporting the Head of Communications and working closely with colleagues across the organisation in the development and delivery of digital communications strategies.
This post is secondment for 6 months due to maternity cover.
If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post.
About us
#RemarkablePeople
Our workforce is made up of over 4,000 remarkable people who contribute to the delivery of world-class patient care across Wales, 24 hours a day, 365 days a year. Whether you work in a patient-facing role or within our range of support services, the work that you do enables us to provide high quality care, wherever and whenever we're needed.
The Trust recognises the need for its workforce to represent the diversity of the population it serves across the whole of Wales and seeks to create an environment where diversity is celebrated and inclusivity matters. We are also keen to break down any barriers into the Trust, and would encourage applications from under-represented groups, including those from BME communities and disability groups.
Careers within the Welsh Ambulance Services NHS Trust are diverse and varied, with opportunities arising right across the service. Whatever your skills and background, you're sure to find a career with us which is fulfilling, challenging, and rewarding.
All applicants are invited to apply in Welsh, any application submitted in Welsh will not be treated less favourably than an application made in English.
Applicants are advised to apply early as we reserve the right to close a vacancy prior to the closing date if a high number of applications have been received.
Job description
Job responsibilities
Main duties:
- To support the Head of Communications to develop, implement and evaluate a portfolio of communications services, projects and campaigns in line with the Trusts Engagement Framework.
- To develop, lead and deliver an innovative and effective digital communications plan for the Trust which supports public engagement and understanding and which positions the organisation at the forefront of the Welsh digital communications pack.
- To provide specialist digital communications advice and support to the Trusts Communications team, the Board, Executive Team, Senior Management Team and other senior managers on a day to day basis.
- To ensure that the Trusts digital platforms carry a full range of dynamic and engaging content and are refreshed frequently that will drive more visitors to these platforms and keep them there for longer; record audio/video content; create and edit assets using relevant software packages; use online analytics tools (including Google Analytics) and other metrics to evaluate and provide regular reports of the effectiveness of the Trusts digital communications activity and make recommendations on where improvements could be made.
- There is an expectation to effectively and safely utilise equipment for content creation, including the use of specialised IT packages and digital cameras.
- To support the ongoing development of the technological platforms and work closely with Digital Health and Care Wales (DHCW) by horizon scanning for emerging digital innovations that are beneficial for the Trust to adopt to better engage with all stakeholders and service users.
- Be the main point of contact within the organisation for advice, support and training on the use of social media and digital communications including providing training/guidance to staff across the Trust to deal with any issues that arise.
- There is an expectation that the post holder will participate in the Communicationson-call rota, which is typically one week in every 6.
- To support the Trust in its delivery of the IMTP and promote the vision and behaviours of the organisation to staff, patients and stakeholders.
- To represent the Communications department at meetings and to be the Communications digital lead for corporate priority (IMTP) campaigns.
- To plan, develop, promote and support larger scale campaigns initiated by the Trust, working with Trust colleagues on corporate and campaign identity, design and content, ensuring high corporate standards are developed and maintained. To write engaging copy in clear and simple terms to support campaign aims.
- To deliver professional and credible communications/Public Relations advice to colleagues and stakeholders, which delivers organisational objectives and enhances the reputation of the Communications Team as a source of specialist advice.
- Supporting the management of all communications during adverse 'issues/crises'. This will include elements of external communication via the Trust website and social media. It will also include linking with the media to provide ongoing statements. This may involve some working out-of-hours during periods of major pressure and/or during serious incidents.
- Preparing briefs/Q&As for representatives of the Trust on key issues affecting the Welsh Ambulance Service, working closely with executives, senior managers and others to reposition how the Trust is being portrayed externally.
- To deliver and support all appropriate aspects of internal and external communications undertaken by the Trust. The post holder will form an integral part of the Communications Team and work across a full range of external and internal communications functions.
- To meet with staff from across the Trust and develop plans to positively promote their work and gain external and internal publicity for key organisational messages.
- Supporting the organisation, delivery and evaluation of events/visits.
- To support and provide additional exposure to national campaigns initiated by Welsh Government and Public Health Wales, including sharing content and links, developing a local angle to national campaigns, harnessing digital platforms to do so
- Coordinate the production and distribution of print/online publications including the Trusts Annual Report. This area of responsibility includes assisting the Head of Communications to write engaging and easy to understand copy, editing, proof reading as well as liaising with external design agencies and printers to ensure ahigh quality end product.
- Develop, enhance and ensure consistent and accurate use of the Trust brand and comply with identity and style guidelines across all content and channels.
- To lead in planning and co-ordinating events that enhance the Trusts reputation and complement the PR and engagement activities of the Trust.
- To support the Trusts emergency planning and business continuity representation within the Communications Team.
- Undertake surveys and audits as necessary for supporting communications work.
- Provide arrangements and services that support use of the Welsh medium and compliance with the Welsh Government and Welsh Language Commissioners standards
Job description
Job responsibilities
Main duties:
- To support the Head of Communications to develop, implement and evaluate a portfolio of communications services, projects and campaigns in line with the Trusts Engagement Framework.
- To develop, lead and deliver an innovative and effective digital communications plan for the Trust which supports public engagement and understanding and which positions the organisation at the forefront of the Welsh digital communications pack.
- To provide specialist digital communications advice and support to the Trusts Communications team, the Board, Executive Team, Senior Management Team and other senior managers on a day to day basis.
- To ensure that the Trusts digital platforms carry a full range of dynamic and engaging content and are refreshed frequently that will drive more visitors to these platforms and keep them there for longer; record audio/video content; create and edit assets using relevant software packages; use online analytics tools (including Google Analytics) and other metrics to evaluate and provide regular reports of the effectiveness of the Trusts digital communications activity and make recommendations on where improvements could be made.
- There is an expectation to effectively and safely utilise equipment for content creation, including the use of specialised IT packages and digital cameras.
- To support the ongoing development of the technological platforms and work closely with Digital Health and Care Wales (DHCW) by horizon scanning for emerging digital innovations that are beneficial for the Trust to adopt to better engage with all stakeholders and service users.
- Be the main point of contact within the organisation for advice, support and training on the use of social media and digital communications including providing training/guidance to staff across the Trust to deal with any issues that arise.
- There is an expectation that the post holder will participate in the Communicationson-call rota, which is typically one week in every 6.
- To support the Trust in its delivery of the IMTP and promote the vision and behaviours of the organisation to staff, patients and stakeholders.
- To represent the Communications department at meetings and to be the Communications digital lead for corporate priority (IMTP) campaigns.
- To plan, develop, promote and support larger scale campaigns initiated by the Trust, working with Trust colleagues on corporate and campaign identity, design and content, ensuring high corporate standards are developed and maintained. To write engaging copy in clear and simple terms to support campaign aims.
- To deliver professional and credible communications/Public Relations advice to colleagues and stakeholders, which delivers organisational objectives and enhances the reputation of the Communications Team as a source of specialist advice.
- Supporting the management of all communications during adverse 'issues/crises'. This will include elements of external communication via the Trust website and social media. It will also include linking with the media to provide ongoing statements. This may involve some working out-of-hours during periods of major pressure and/or during serious incidents.
- Preparing briefs/Q&As for representatives of the Trust on key issues affecting the Welsh Ambulance Service, working closely with executives, senior managers and others to reposition how the Trust is being portrayed externally.
- To deliver and support all appropriate aspects of internal and external communications undertaken by the Trust. The post holder will form an integral part of the Communications Team and work across a full range of external and internal communications functions.
- To meet with staff from across the Trust and develop plans to positively promote their work and gain external and internal publicity for key organisational messages.
- Supporting the organisation, delivery and evaluation of events/visits.
- To support and provide additional exposure to national campaigns initiated by Welsh Government and Public Health Wales, including sharing content and links, developing a local angle to national campaigns, harnessing digital platforms to do so
- Coordinate the production and distribution of print/online publications including the Trusts Annual Report. This area of responsibility includes assisting the Head of Communications to write engaging and easy to understand copy, editing, proof reading as well as liaising with external design agencies and printers to ensure ahigh quality end product.
- Develop, enhance and ensure consistent and accurate use of the Trust brand and comply with identity and style guidelines across all content and channels.
- To lead in planning and co-ordinating events that enhance the Trusts reputation and complement the PR and engagement activities of the Trust.
- To support the Trusts emergency planning and business continuity representation within the Communications Team.
- Undertake surveys and audits as necessary for supporting communications work.
- Provide arrangements and services that support use of the Welsh medium and compliance with the Welsh Government and Welsh Language Commissioners standards
Person Specification
Qualifications and/or Knowledge
Essential
- Educated to Degree Level in a professionally related subject (e.g. Communications, Public Relations, Journalism) with additional specialist knowledge of digital communications techniques to Post Graduate Level; or equivalent level of practical experience within a Communications environment
Desirable
- Knowledge of public sector organisations and the external political environment
- CIPR CIM qualified/membership or NCTJ qualified
- Welsh speaking or committed to improving basic Welsh language skills
Experience
Essential
- Experience of working on the development and subsequent implementation of internal communication solutions.
- Experience of developing and delivering effective internal communication plans
- Experience of providing internal communications advice to senior leaders
- Experience of developing content and design/navigation of digital platforms
Desirable
- Experience in a role in the NHS in Wales and knowledge of the challenges it faces
- Experience of working in a large and complex organisation with a multiplicity of stakeholders
Other
Essential
- Ability to travel within Wales.
Person Specification
Qualifications and/or Knowledge
Essential
- Educated to Degree Level in a professionally related subject (e.g. Communications, Public Relations, Journalism) with additional specialist knowledge of digital communications techniques to Post Graduate Level; or equivalent level of practical experience within a Communications environment
Desirable
- Knowledge of public sector organisations and the external political environment
- CIPR CIM qualified/membership or NCTJ qualified
- Welsh speaking or committed to improving basic Welsh language skills
Experience
Essential
- Experience of working on the development and subsequent implementation of internal communication solutions.
- Experience of developing and delivering effective internal communication plans
- Experience of providing internal communications advice to senior leaders
- Experience of developing content and design/navigation of digital platforms
Desirable
- Experience in a role in the NHS in Wales and knowledge of the challenges it faces
- Experience of working in a large and complex organisation with a multiplicity of stakeholders
Other
Essential
- Ability to travel within Wales.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
