Band 5 Communications Officer - Solihull Approach

Job summary

The Communications Officer for the Solihull Approach team will work across multiple projects to help the organisation to grow its profile and reach across a range of stakeholders and communities both around the UK and internationally. This new role comes at an exciting time as we prepare to rebrand and embark upon new partnerships to grow our impact for children and families. A varied and fast paced role, the post holder will be central to advancing our digital engagement strategy, developing sophisticated and multichannel campaigns to improve visibility and impact across our online education offer. This will include developing social media content and tailoring across channels, producing optimised web content and developing an email CRM strategy that effectively segments and personalises meaningful communications. The post holder will take responsibility for managing relationships in key account areas liaising across public sector organisations, health trusts and third sector to ensure the brand is developed and communicated effectively to optimise engagement. Understanding the whole learner journey for Inourplace and seeking to improve it will be a key part of the role. The post holder will also work to improve the experience of professionals accessing Solihull Approach training and will be involved in reviewing awareness raising opportunities alongside working to improve registration, onboarding and ongoing support for practitioners

Main duties of the job

Web development - Bringing some specialist knowledge in digital trends and best practice this role is responsible for reviewing, writing and optimising web copy and content to ensure effective, engaging and accessible communication of our offer.

CRM and email design - working to maximise the impact of email communications across our network of trained practitioners. Providing guidance to team members on running and reviewing segmented campaigns in line with the broader engagement strategy.

Advertising - researching and advising on optimised advertising opportunities both digital and 'out-of-home' in line with the strategic engagement objectives. Ensuring impact through segmented and tailored content.

Video production - developing creative content proposals and using a range of approaches to ensure high quality engagement on social media and web platforms. Maximise impact through creative production and reframing to tailor for multiple audiences and objectives.

Social media - reviewing and advising on development of social media channels informed by audience insights and in line with the comms strategy. Oversee launch of new TikTok channel and content production for meaningful impact for parents.

Relationship management - proactively develop relationships in key account areas to support local promotion of Inourplace. Support areas in tailoring materials and leveraging established networks while sharing useful insights and advice for partnership working and coproduction.

About us

We are recognised as one of the leading NHS Foundation Trusts in the UK. Our vision is to Build Healthier Lives, and we recognise that we need incredible staff to do this.

Our commitment to our staff is to create the best place for them to work, and we are dedicated to:

Investing in the health and wellbeing of our staff, including a commitment of offering flexible working where we can;Offer our staff a wide variety of training and development opportunities, to support their personal and career development objectives.

UHB is committed to ensuring that our staff are treated fairly and feel that they belong, by creating a kind and inclusive environment. This is about equity of opportunity; removing all barriers, including discrimination and ensuring each individual member of staff reach their true potential, achieve their ambitions and thrive in their work. This is more than words. We are taking action. Our commitment to an inclusive culture is embedded at all levels of the organisation where every voice is heard, driven by our diverse and active staff networks, and at Board level by the Fairness Taskforce led by our CEO. We nurture a culture which empowers staff to challenge discriminatory behaviours and to enable people to bring their 'whole self' to a kinder, more connected and bold place to work.

University Hospitals Birmingham is a Smoke-Free premises hospital.

Employer details

Employer name

University Hospitals Birmingham NHS Foundation Trust

Address

Bishop Wilson Clinic

Craig Croft, Chelmsley Wood

Birmingham

West Midlands

B37 7TR

Employer's website

https://www.uhb.nhs.uk/jobs.htm (Opens in a new tab)

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Employer details

Employer name

University Hospitals Birmingham NHS Foundation Trust

Address

Bishop Wilson Clinic

Craig Croft, Chelmsley Wood

Birmingham

West Midlands

B37 7TR

Employer's website

https://www.uhb.nhs.uk/jobs.htm (Opens in a new tab)

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