Bromley Healthcare CIC

Communications and Media Officer

Information:

This job is now closed

Job summary

Communications and Media Officer

£34,521 - £41,956 Inclusive of Hcas

The Communications and Media Officer will focus on driving Bromley Healthcare's social media presence, creating engaging, accessible content across video and written formats, and supporting stakeholder, press and media relations.

Working closely with internal teams and external partners and agencies, you will create communications that showcase our services, enhance public trust, promote service awareness, and ensure people receive the information they need in the right way at the right time.

Interviews potentially week commencing 17th March 2025

Main duties of the job

This role will act as acts as a linchpin for operational communications, bridging the gap between strategy and execution by seeing projects through from design to delivery. You will generate, write and design content for a variety of internal and external channels, such as social media, our intranet, weekly staff e-newsletter, stakeholder updates and public-facing website. You will also assist the team on internal and public engagement events and team administration.

This is an ideal role for someone is adept at managing multiple complex priorities, and enjoys balancing creative output with coordinating diverse tasks autonomously in a fast-paced environment.

About us

Bromley Healthcare, as a community interest company, offers an extensive array of services ranging from community nursing, including district nursing and health visiting, to specialised nursing care, along with therapy services catering to individuals across various age groups.

Compensation is contingent upon NHS experience and current banding/pay point.

We provide an outstanding benefits package, which includes pension schemes, discounted gym memberships, a cycle-to-work scheme, access to home furnishings and electronics, access to Employee Assistance Program (EAP), discounts at various high street retailers, eligibility for the Blue Light Card, the opportunity to apply for low-interest personal loans, and an excellent lease car scheme. Additionally, we are continuously striving to enhance our employee benefits offerings.

Details

Date posted

24 February 2025

Pay scheme

Agenda for change

Band

Band 5

Salary

£34,521 to £41,956 a year Inclusive of Hcas

Contract

Permanent

Working pattern

Full-time

Reference number

848-BHC-035-25-A

Job locations

Central Court

Orpington

BR6 0JA


Job description

Job responsibilities

Social media:

Responsible for growing Bromley Healthcares social media presence and video content strategy, aligning with organisational goals and community needs.

Collaborate with BHC services, Integrated Care Boards (ICB), local authority communications teams, and key target audiences to establish communication priorities, set out a forward planner for digital campaigns, and develop key content.

Empower service leads to take ownership of social media sub-accounts, including developing a process for monitoring, advising, and providing relevant training for service leads.

Create, source, and design social media content based on planned requirements, including public awareness days and campaigns, adapting content for the relevant audience and platform.

Take editorial responsibility for social media content, ensuring information is accurate, timely, and compliant with legal requirements through appropriate quality control systems.

Assist in gatekeeping social media channels, prioritising and editing requests for content and posts from outside the team.

Monitor social media channels, respond to enquiries from staff and the public, handling complex and sensitive information, and developing appropriate responses to protect Bromley Healthcares reputation.

Recognise, remove, and report/escalate inappropriate posts and comments on social media channels as necessary.

Produce progress and performance reports relating to social media analytics to monitor usage, user experience, and inform future development.

Website and intranet redevelopment:

Support the end-to-end redevelopment of the public-facing website (Concrete 5) and colleague intranet (SharePoint), from scoping, staff and stakeholder engagement, and sourcing/writing content to design, build, and roll-out.

Collaborate with internal teams and external agencies to deliver an accessible and user-friendly platform.

Monitor and evaluate the impact of digital strategies, providing quarterly updates to commissioners where required and bi-annual reports to the BHC executive board.

Ensure all digital content, including website and social media content, is compliant with required accessibility standards, BHC and NHS branding guidelines, and GDPR.

Ensure that no non-compliant PDFs are uploaded to digital platforms.

Media relations:

Serve as the primary contact for media inquiries, draft press releases, and support the management of media coverage to ensure positive representation of Bromley Healthcare.

Support the Head of Communications and Engagement in handling media relations, crisis communications, and managing reputational risks.

Campaign communications:

Plan and implement targeted communications and marketing campaigns aimed at influencing health behaviours, increasing service uptake, and reducing health inequalities.

Develop high-quality written content tailored to different audiences, including newsletters, announcements, reports, and promotional materials.

Identify new opportunities for engaging with the public, stakeholders, and staff through digital channels, working closely with the wider communications team.

Design and multimedia production:

Use design tools like Canva to create visually dynamic and engaging multimedia content, including posters, flyers, brochures, and infographics.

Develop patient and staff testimonials and case studies (written and video) that showcase Bromley Healthcares impact.

Participate in the design and creation of communications tools such as photographs, posters, and leaflets.

Event support and community engagement:

Support the planning and delivery of online and in-person events, enhancing community engagement and promoting health services.

Oversee photography and filming activities to support digital content creation and media relations.

Attend events to engage with communities, capture photographs and video footage, and conduct any necessary filming.

Operational support and quality control:

Support the management and administration of communication channels, including dealing with enquiries from the communications inbox, website content editing, social media training, and administration.

Gatekeep accessible and engaging content across all digital channels.

Produce and design accessible corporate documents for digital channels, ensuring compliance with accessibility standards.

Provide advice regarding social media channels on a day-to-day basis and as part of key project development.

Maintain and manage the organisations photo library, ensuring the use of images complies with GDPR and Health & Safety standards.

Monitoring, reporting, and analytics:

Provide analytical data and reports to demonstrate the performance of digital channels, helping monitor usage, user experience, and inform future development.

Develop quality control processes to ensure all social media content meets organisational requirements and accessibility standards.

Job description

Job responsibilities

Social media:

Responsible for growing Bromley Healthcares social media presence and video content strategy, aligning with organisational goals and community needs.

Collaborate with BHC services, Integrated Care Boards (ICB), local authority communications teams, and key target audiences to establish communication priorities, set out a forward planner for digital campaigns, and develop key content.

Empower service leads to take ownership of social media sub-accounts, including developing a process for monitoring, advising, and providing relevant training for service leads.

Create, source, and design social media content based on planned requirements, including public awareness days and campaigns, adapting content for the relevant audience and platform.

Take editorial responsibility for social media content, ensuring information is accurate, timely, and compliant with legal requirements through appropriate quality control systems.

Assist in gatekeeping social media channels, prioritising and editing requests for content and posts from outside the team.

Monitor social media channels, respond to enquiries from staff and the public, handling complex and sensitive information, and developing appropriate responses to protect Bromley Healthcares reputation.

Recognise, remove, and report/escalate inappropriate posts and comments on social media channels as necessary.

Produce progress and performance reports relating to social media analytics to monitor usage, user experience, and inform future development.

Website and intranet redevelopment:

Support the end-to-end redevelopment of the public-facing website (Concrete 5) and colleague intranet (SharePoint), from scoping, staff and stakeholder engagement, and sourcing/writing content to design, build, and roll-out.

Collaborate with internal teams and external agencies to deliver an accessible and user-friendly platform.

Monitor and evaluate the impact of digital strategies, providing quarterly updates to commissioners where required and bi-annual reports to the BHC executive board.

Ensure all digital content, including website and social media content, is compliant with required accessibility standards, BHC and NHS branding guidelines, and GDPR.

Ensure that no non-compliant PDFs are uploaded to digital platforms.

Media relations:

Serve as the primary contact for media inquiries, draft press releases, and support the management of media coverage to ensure positive representation of Bromley Healthcare.

Support the Head of Communications and Engagement in handling media relations, crisis communications, and managing reputational risks.

Campaign communications:

Plan and implement targeted communications and marketing campaigns aimed at influencing health behaviours, increasing service uptake, and reducing health inequalities.

Develop high-quality written content tailored to different audiences, including newsletters, announcements, reports, and promotional materials.

Identify new opportunities for engaging with the public, stakeholders, and staff through digital channels, working closely with the wider communications team.

Design and multimedia production:

Use design tools like Canva to create visually dynamic and engaging multimedia content, including posters, flyers, brochures, and infographics.

Develop patient and staff testimonials and case studies (written and video) that showcase Bromley Healthcares impact.

Participate in the design and creation of communications tools such as photographs, posters, and leaflets.

Event support and community engagement:

Support the planning and delivery of online and in-person events, enhancing community engagement and promoting health services.

Oversee photography and filming activities to support digital content creation and media relations.

Attend events to engage with communities, capture photographs and video footage, and conduct any necessary filming.

Operational support and quality control:

Support the management and administration of communication channels, including dealing with enquiries from the communications inbox, website content editing, social media training, and administration.

Gatekeep accessible and engaging content across all digital channels.

Produce and design accessible corporate documents for digital channels, ensuring compliance with accessibility standards.

Provide advice regarding social media channels on a day-to-day basis and as part of key project development.

Maintain and manage the organisations photo library, ensuring the use of images complies with GDPR and Health & Safety standards.

Monitoring, reporting, and analytics:

Provide analytical data and reports to demonstrate the performance of digital channels, helping monitor usage, user experience, and inform future development.

Develop quality control processes to ensure all social media content meets organisational requirements and accessibility standards.

Person Specification

Qualifications

Essential

  • Degree in Communications, Marketing, or a related field, or equivalent relevant experience in public sector/healthcare communications

Technical skills

Essential

  • Proficiency Office 365, including SharePoint and experience in design and video production, filming, and editing using smartphones.

Content Creation

Essential

  • Experience in creating and managing social media content, newsletters, and digital campaigns aligned with organisational goals.

Writing and Editing

Essential

  • Experience in working with internal teams, external agencies, and public stakeholders to develop effective communications.

Project and Time Management

Essential

  • Ability to manage multiple projects and meet deadlines in a fast-paced environment with competing priorities.

Stakeholder Engagement

Essential

  • Experience in working with internal teams, external agencies, and public stakeholders to develop effective communications.

Digital Accessibility Compliance

Essential

  • Knowledge of WCAG 2.2 guidelines, GDPR, and the Data Protection Act, ensuring content meets accessibility and legal requirements.

Media and Public Relations

Desirable

  • Experience handling media relations, responding to press inquiries, and supporting crisis communications.

Event and Campaign Support

Essential

  • Experience in organising and supporting events, both in-person and online, to enhance community engagement

Adaptability and Initiative

Essential

  • Ability to work flexibly, take initiative, and adapt to changing priorities while working both independently and as part of a team
Person Specification

Qualifications

Essential

  • Degree in Communications, Marketing, or a related field, or equivalent relevant experience in public sector/healthcare communications

Technical skills

Essential

  • Proficiency Office 365, including SharePoint and experience in design and video production, filming, and editing using smartphones.

Content Creation

Essential

  • Experience in creating and managing social media content, newsletters, and digital campaigns aligned with organisational goals.

Writing and Editing

Essential

  • Experience in working with internal teams, external agencies, and public stakeholders to develop effective communications.

Project and Time Management

Essential

  • Ability to manage multiple projects and meet deadlines in a fast-paced environment with competing priorities.

Stakeholder Engagement

Essential

  • Experience in working with internal teams, external agencies, and public stakeholders to develop effective communications.

Digital Accessibility Compliance

Essential

  • Knowledge of WCAG 2.2 guidelines, GDPR, and the Data Protection Act, ensuring content meets accessibility and legal requirements.

Media and Public Relations

Desirable

  • Experience handling media relations, responding to press inquiries, and supporting crisis communications.

Event and Campaign Support

Essential

  • Experience in organising and supporting events, both in-person and online, to enhance community engagement

Adaptability and Initiative

Essential

  • Ability to work flexibly, take initiative, and adapt to changing priorities while working both independently and as part of a team

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Bromley Healthcare CIC

Address

Central Court

Orpington

BR6 0JA


Employer's website

http://www.bromleyhealthcare.org.uk/ (Opens in a new tab)

Employer details

Employer name

Bromley Healthcare CIC

Address

Central Court

Orpington

BR6 0JA


Employer's website

http://www.bromleyhealthcare.org.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Head of Communications and Engagement

Sophie Collier

s.collier3@nhs.net

Details

Date posted

24 February 2025

Pay scheme

Agenda for change

Band

Band 5

Salary

£34,521 to £41,956 a year Inclusive of Hcas

Contract

Permanent

Working pattern

Full-time

Reference number

848-BHC-035-25-A

Job locations

Central Court

Orpington

BR6 0JA


Supporting documents

Privacy notice

Bromley Healthcare CIC's privacy notice (opens in a new tab)