Job summary
The Marketing and Comms Team at Small Steps Big Changes is on the lookout for a confident, accomplished and experienced Marketing & Communication Officer.
Small Steps Big Changes (SSBC) is a 10 year Fulfilling Lives - A Better Start (ABS) National Lottery Community Funded Programme. This is a partnership programme between Nottingham CityCare Partnership (the accountable body for the funding and employer of the team), the City Council, Health Services, voluntary & community sector, and parents.
The SSBC programme is eight years old, and we need someone who can help us meet our new and evolving priorities in relation to legacy and storytelling as we approach our final years of funding.
Were looking for an experienced marketing and communication professional who is inspired and motivated by new challenges, is enthusiastic and forward thinking with experience of working in partnership to support promotion of a range of services for families, babies, and young children.
Previous experience of working in the public, voluntary or charitable sector is advantageous.
We are a passionate and dynamic team with high expectations, who thrive on making a difference. We are a test and learn programme and part of the role will be supporting the team to share evidence of our learning and the impact of our work to date.
At SSBC we are committed to a father inclusive approach in all our work, therefore all staff have an important role in supporting father-child relationships.
Main duties of the job
The successful candidate will work as part of the Marketing and Communications at a crucial time to communicate key messages, share evidence of our learning and impact and promote the work of the SSBC partnership programme using creative tools and approaches.
The main duties of this job are:
- Provide marketing and communications expertise to support delivery of the programmes priorities
- Lead and oversee the production of all marketing and communication materials and activities including advertising, PR, presentations, reports etc ensuring key messages are shared on time with relevant audiences
- Develop on-brand marketing and communication campaign materials and toolkits to support partners to promote SSBC commissioned services
- Identify and evaluate new opportunities for promotion of services and the SSBC programme to existing and emerging audiences
If you have experience of working in a fast-paced environment and want to play a key part in making a difference to families in Nottingham, then we would love to hear from you.
For an informal chat about this role, please contact Jane Flewitt on 07748 111623 or jane.flewitt@nhs.net
About us
We are a provider of NHS Community Health Services, CityCare exists to support the health and wellbeing of all local people, working alongside other health and care partners to achieve this. We are a value driven, people business with a passion for excellence. Our vision and social purpose is to make a difference everyday to the health & wellbeing of our communities and our values of kindness, respect, trust and honesty lie at the heart of everything we do, guiding how we work together with partners and each other to consistently deliver high quality compassionate care. As a social enterprise we aim to add social value by investing in the future of our local communities and helping to make a difference in peoples lives.
CityCare value the benefits of a diverse and inclusive workforce. We encourage applications from candidates who identify as disabled, LGBT+ or from a Black, Asian or Minority Ethnic (BAME) background, as they are currently under-represented within our organisation.
CityCare is an equal opportunities employer. We are positive about employing people with disabilities. If you require your application in a different format please contact Human Resources on 0115 8839418. CityCare is committed to the protection of vulnerable adults and children.
Job description
Job responsibilities
Job Purpose
The SSBC Programme is a 10 year partnership programme funded by the Lottery Community Fund. Nottingham is one five areas funded to deliver the National A Better Start programme.
At the heart of the SSBC way lies our vision Growing our children with love and respect and our strategy for delivering it Children at the heart and parents leading the way, supported and guided by experts. These are underpinned by a set of core values that have been developed with parents:
- We all have EXPERTISE
- We are all LEARNING
- We recognise SHARED ACCOUNTABILITY
- Respecting multiple perspectives and DIVERSITY
We communicate key messages and promote the programme using creative tools and approaches
The Marketing and Communication Officer will provide expertise and support the marketing and communications of key messages locally and nationally. They will assist in promoting the programme and its commissioned services using creative tools and approaches keeping children at the heart, parents leading the way and supported by professionals.
They will support the development of events, brand fidelity, as well as supporting internal and external communications, including written, oral, digital and social media.
They will adopt an integrated and brand-led approach to developing and implementing a wide variety of marketing & communications initiatives, in line with both the SSBC marketing & communications objectives and Programme objectives
Dimensions
- The post holder will have no line management responsibility.
- The post holder will have no budgetary responsibilities.
Key Responsibilities
- Provide expertise to support & promote the successful delivery of the SSBC communications and marketing activity and ensure this is a consideration when services are being designed
- Actively contribute to the on-going Marketing & Communications plan for the programme, ensuring it is tailored to each audience and via all external, internal, on & offline channels to support the promotion of the programme and its activities
- Support the Marketing & Communications Manager in the provision of written information for Partnership Board, Community Fund etc. in a variety of formats
- Act as key counsel for all marketing & communications initiatives and advise and guide colleagues, to ensure communications activities are on-brand
- Develop additional guidance for communications and marketing, FAQ sections on the internet, stakeholder briefings, as required
- Ensure internal/external communications platforms are kept up to date with SSBC and commissioned services information (internet, intranet, facebook, twitter)
- Lead and oversee the production of all marketing & communications materials and activities including (advertising, PR, promotional materials, events, presentations, newsletter, annual report) ensuring and timely messages are issued to relevant audiences
- Lead in the development, planning and implementation of effective public relations, at national and local levels. Ensure the pro-active placement of good news stories to promote the programme
- Identify new opportunities and channels to promote the SSBC programme at national and local level, working alongside SSBC posts to ensure a coordinated approach and communication of these
- Support the ongoing development and implementation of integrated digital strategy for SSBC
- Manage the editorial content and updates of the website & social media channels (including facebook & twitter) working with relevant partner agencies as necessary, to ensure prompt and timely messages are issued to relevant audiences
Corporate Responsibility
- To not act in way that would bring the company into disrepute or damage its reputation
- Observe and comply with company law, disclosing any conflicts of interests
- Observe and comply with policies and procedures for health and safety ensuring the environment you and our staff work in is safe
- Observe and continually promote equal opportunities in compliance with CityCare policies on Equality, Diversity and Dignity at work and the EDS
General Responsibilities
- To take on any additional duties as required by the Programme Team
- To work corporately and collaboratively to promote the future success, sustainability and prosperity of CityCare
- To represent SSBC and CityCare internally and externally as required
- The post holder is expected to work in a flexible manner in order to respond to changing agendas and unexpected requirements which will include weekend and evening sessions in the community
- To participate and undertake regular performance appraisals
Job description
Job responsibilities
Job Purpose
The SSBC Programme is a 10 year partnership programme funded by the Lottery Community Fund. Nottingham is one five areas funded to deliver the National A Better Start programme.
At the heart of the SSBC way lies our vision Growing our children with love and respect and our strategy for delivering it Children at the heart and parents leading the way, supported and guided by experts. These are underpinned by a set of core values that have been developed with parents:
- We all have EXPERTISE
- We are all LEARNING
- We recognise SHARED ACCOUNTABILITY
- Respecting multiple perspectives and DIVERSITY
We communicate key messages and promote the programme using creative tools and approaches
The Marketing and Communication Officer will provide expertise and support the marketing and communications of key messages locally and nationally. They will assist in promoting the programme and its commissioned services using creative tools and approaches keeping children at the heart, parents leading the way and supported by professionals.
They will support the development of events, brand fidelity, as well as supporting internal and external communications, including written, oral, digital and social media.
They will adopt an integrated and brand-led approach to developing and implementing a wide variety of marketing & communications initiatives, in line with both the SSBC marketing & communications objectives and Programme objectives
Dimensions
- The post holder will have no line management responsibility.
- The post holder will have no budgetary responsibilities.
Key Responsibilities
- Provide expertise to support & promote the successful delivery of the SSBC communications and marketing activity and ensure this is a consideration when services are being designed
- Actively contribute to the on-going Marketing & Communications plan for the programme, ensuring it is tailored to each audience and via all external, internal, on & offline channels to support the promotion of the programme and its activities
- Support the Marketing & Communications Manager in the provision of written information for Partnership Board, Community Fund etc. in a variety of formats
- Act as key counsel for all marketing & communications initiatives and advise and guide colleagues, to ensure communications activities are on-brand
- Develop additional guidance for communications and marketing, FAQ sections on the internet, stakeholder briefings, as required
- Ensure internal/external communications platforms are kept up to date with SSBC and commissioned services information (internet, intranet, facebook, twitter)
- Lead and oversee the production of all marketing & communications materials and activities including (advertising, PR, promotional materials, events, presentations, newsletter, annual report) ensuring and timely messages are issued to relevant audiences
- Lead in the development, planning and implementation of effective public relations, at national and local levels. Ensure the pro-active placement of good news stories to promote the programme
- Identify new opportunities and channels to promote the SSBC programme at national and local level, working alongside SSBC posts to ensure a coordinated approach and communication of these
- Support the ongoing development and implementation of integrated digital strategy for SSBC
- Manage the editorial content and updates of the website & social media channels (including facebook & twitter) working with relevant partner agencies as necessary, to ensure prompt and timely messages are issued to relevant audiences
Corporate Responsibility
- To not act in way that would bring the company into disrepute or damage its reputation
- Observe and comply with company law, disclosing any conflicts of interests
- Observe and comply with policies and procedures for health and safety ensuring the environment you and our staff work in is safe
- Observe and continually promote equal opportunities in compliance with CityCare policies on Equality, Diversity and Dignity at work and the EDS
General Responsibilities
- To take on any additional duties as required by the Programme Team
- To work corporately and collaboratively to promote the future success, sustainability and prosperity of CityCare
- To represent SSBC and CityCare internally and externally as required
- The post holder is expected to work in a flexible manner in order to respond to changing agendas and unexpected requirements which will include weekend and evening sessions in the community
- To participate and undertake regular performance appraisals
Person Specification
Knowledge and skills
Essential
- Specialist knowledge of communications, public relations and marketing communication techniques, approaches and procedures.
- Experienced verbal and written communicator with excellent relationship building interpersonal skills
- Positive, outgoing, and with a can-do attitude; confident and able to deal with colleagues at all levels
- Strong understanding of the importance of brand-led, integrated communications
- Excellent planning and organisational skills with the ability to coordinate multiple projects, identify priorities and deliver to deadline.
- Demonstrable enthusiasm to work in the community and to understand the importance of customer needs/customer experience.
Desirable
- Excellent communications and marketing skills with a strong customer focus
- Professionalism and integrity with a strong quality ethos
- Able to deal with matters of a highly complex, sensitive or confidential nature
Special Requirements
Essential
- There may occasionally be a requirement to work outside of normal office hours (eg evening or weekend) within contracted hours to meet the needs of the service
Qualifications
Essential
- Educated to degree level in any of the following relevant disciplines: marketing and communications, journalism, PR or able to demonstrate equivalent or relevant knowledge and experience
Desirable
- Additional professional training in PR, Marketing or Communications eg CIPR or CIM training
Experience
Essential
- Minimum of five years experience in communications, public relations, journalism or marketing
- Experience of both internal and external communication and marketing methods
- Experience of developing and managing marketing campaigns
- Experience of on-line marketing management.
- Experience of working cross-functionally, including complex collaborations with workforce and customers/patients during marketing planning, development, and delivery.
Desirable
- Experience of working with the media in a PR role
- Experience working in a healthcare/public service environment
Person Specification
Knowledge and skills
Essential
- Specialist knowledge of communications, public relations and marketing communication techniques, approaches and procedures.
- Experienced verbal and written communicator with excellent relationship building interpersonal skills
- Positive, outgoing, and with a can-do attitude; confident and able to deal with colleagues at all levels
- Strong understanding of the importance of brand-led, integrated communications
- Excellent planning and organisational skills with the ability to coordinate multiple projects, identify priorities and deliver to deadline.
- Demonstrable enthusiasm to work in the community and to understand the importance of customer needs/customer experience.
Desirable
- Excellent communications and marketing skills with a strong customer focus
- Professionalism and integrity with a strong quality ethos
- Able to deal with matters of a highly complex, sensitive or confidential nature
Special Requirements
Essential
- There may occasionally be a requirement to work outside of normal office hours (eg evening or weekend) within contracted hours to meet the needs of the service
Qualifications
Essential
- Educated to degree level in any of the following relevant disciplines: marketing and communications, journalism, PR or able to demonstrate equivalent or relevant knowledge and experience
Desirable
- Additional professional training in PR, Marketing or Communications eg CIPR or CIM training
Experience
Essential
- Minimum of five years experience in communications, public relations, journalism or marketing
- Experience of both internal and external communication and marketing methods
- Experience of developing and managing marketing campaigns
- Experience of on-line marketing management.
- Experience of working cross-functionally, including complex collaborations with workforce and customers/patients during marketing planning, development, and delivery.
Desirable
- Experience of working with the media in a PR role
- Experience working in a healthcare/public service environment
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
