Job summary
We are looking for a first-class communicator who is passionate about telling our story.
Our patients, workforce, partners and stakeholders are your audience and you will ensure they are fully informed, engaged and involved in CityCare's vision: Making a difference every day to the health and wellbeing of communities.
You will play a key role in supporting development and delivery of the organisation's communications, marketing and engagement strategy, which will include working closely with all services and departments to provide channels and opportunities for staff, patient, public and partner engagement.
Ultimately, you will play a critical role in supporting how the communications and marketing team maintains and develops our culture, ensuring patients continue to receive the most effective, efficient, high-quality care.
Main duties of the job
You will be:
- Able to talk to colleagues at all levels, developing multi-channel content that tells their stories in the most appropriate, clear and concise way.
- Happy dealing with everything from complex board reports and executive meetings to explaining how colleagues are transforming the way care is delivered
- Able to think operationally and strategically to tell the CityCare story in the most effective way - from blogs and videos, through to social media channels, media campaigns, events and operational communications
- Highly organised and able to prioritise and plan your workload to meet short-term, medium-term and long-term deadlines.
About us
We are a provider of NHS Community Health Services, CityCare
exists to support the health and wellbeing of all local people, working
alongside other health and care partners to achieve this. We are a value
driven, people business with a passion for excellence. Our vision and social
purpose is to make a difference everyday to the health & wellbeing of our
communities and our values of kindness, respect, trust and honesty lie at the
heart of everything we do, guiding how we work together with partners and each
other to consistently deliver high quality compassionate care. As a social
enterprise we aim to add social value by investing in the future of our local
communities and helping to make a difference in peoples lives.
CityCare value the benefits of a diverse and inclusive
workforce. We encourage applications from candidates who identify as disabled,
LGBT+ or from a Black, Asian or Minority Ethnic (BAME) background, as they are
currently under-represented within our organisation.
CityCare is an equal opportunities employer. We are positive
about employing people with disabilities. If you require your application in a
different format please contact Human Resources on 0115 8839418. CityCare is
committed to the protection of vulnerable adults and children.
Job description
Job responsibilities
Job Purpose
- The postholder will deliver a diverse range of communications and marketing activity in line with the CityCare's vision, strategy and plan.
- The postholder will ensure there are effective internal and external communications to support audience engagement in line with the annual communication and marketing plan, wider organisational strategic priorities and external partnerships, including the integrated system of care.
- The postholder will play a critical role in communicating the ethos, values and goals of CityCare to the workforce to ensure that patients, the public, staff and partners feel informed, engaged and involved in its vision 'making a difference every day to the health and wellbeing of our communities'. To that end, the postholder will develop the organisation's communications, marketing and engagement, working closely with all services and departments providing channels and opportunities for staff, patient, public and partner engagement and ensuring key messages are cascaded.
- The postholder requires a good understanding and experience of internal and external communications, event management, digital media and staff engagement, and is required to be competent at dealing with a variety of stakeholders, including, CityCare staff, patients, stakeholder organisations/groups and the public.
- The postholder will be a key member of the Communications and Marketing Team and will have the opportunity to grow and develop within the role. The postholder will work closely with CityCare's operational managers, staff, system colleagues and external agencies to support communications and campaign planning.
- Whilst being a hybrid role, will be required to visit a variety of CityCare offices in Nottingham and work occasional weekends.
Dimensions
- The post holder will hold supervisory responsibility for a Communications and Marketing Assistant and/or Apprentice.
- The post holder will have no budgetary responsibilities.
Key Responsibilities
Corporate Communications
- Commission, write, edit, proofread and co-ordinate internal/external publications, patient leaflets and advice documents; press releases, articles; may organise design, print and distribution.
- Work with clinical and non-clinical leads to develop relationships and develop and deliver targeted service specific communications plans, aligned with the organisation's strategic goals and wider communications strategy.
- Manage the day-to-day delivery of CityCare communications channels, activities, campaigns and initiatives to drive engagement with all audiences and ensure clarity and consistency of messages.
- Ensure that there is a strong pipeline of good news stories - write, proofread and develop engaging content for all internal and external communications platforms.
- To oversee communications bulletins in a timely manner, with support from team members.
- To act as a brand ambassador.
- Evaluate internal and external communication channel effectiveness and their content, to improve future communications.
- To handle sensitive and confidential information according to the provisions of datasecurity regulations, Information Governance and Data Protection.
Internal Communications
- Develop and manage the delivery of internal communications including - weekly newsletters, board bulletins, face-to-face briefings and project-specific communications.
- Manage the Staff Intranet and its ongoing development to ensure it is engaging staff.
- Work closely with Organisational Development colleagues to support on the delivery of staffengagement initiatives; including the development of materials and messages to ensure effectiveness.
- Lead on the production of annual internal communications campaigns (e.g. Staff Survey, Norovirus, Flu, staff recognition initiatives).
- Write and edit content for a range of audiences including Twitter, CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications across all channels.
- Build positive relationships with communications colleagues across the Integrated Care System (ICS) through attendance at the ICS Communications Group and other meetings.
Reputation Management
- Work closely with HR colleagues to ensure workforce recruitment and retention initiatives consistently reflect CityCares employer brand proposition and values.
- Lead on the planning and drafting of relevant external award submissions that will positively position CityCare externally.
- Act as brand guardian providing communications advice and support to colleagues as neededto ensure the consistent delivery of CityCares brand vision.
- Oversee the editing, design and production of service and corporate literature.
- Ensure corporate communications channels, content and literature is up to date and representative of Nottinghams communities and accessible in a variety of formats.
- Provide ad-hoc reputation management advice and media advice to senior managers as needed.
Marketing and engagement
- Develop and manage an annual cycle marketing campaign calendar that will support the delivery of planned campaigns and promotions (e.g. CityCare brand, specific services, recruitment drives, winter pressures, vaccination programmes etc).
- Development of staff engagement methods (surveys, focus groups, polls etc) to engage staff and encourage involvement and feedback.
- Develop internal KPIs using data analysis, supported by the Data Analytics team that demonstrates success of promotions and campaigns, but equally areas of focus and underperformance which will provide insight into campaign and promotion development going forward.
Websites, digital and social media
- Produce and implement the CityCares weekly social media plan.
- To lead the management of CityCares digital channels (website, intranet, social media), ensuring content is engaging:
- Coordinate the provision, approval and updating of content contributed by colleagues (administrator rights) on both the internet and intranet
- Act as the first point of contact for all staff for questions & support with the intranet system CMS/SharePoint & daily liaison with NHIS, web agency and hosting company
- Digital lead for partnership/system digital developments
- To ensure timely response to social media enquiries, escalating where appropriate.
- Produce monthly evaluation reports for all platforms, providing recommendations for extending reach.
Media Relations and External Communications
- Produce of quarterly CityCare stakeholder magazine, sourcing and writing all content, liaising with external designers, print and distribution companies.
- Production of corporate films (in-house or via external supplier).
- Develop blogs, develop podcasts and other engaging ways of delivering content to the public, stakeholders and the media.
- Develop a Media Forward Plan identifying key newsworthy stories promoting CityCare and the work of staff.
- Anticipate, take and respond to media enquiries, briefing journalists, as required.
- Conduct audio/film interviews for use in conjunction with press releases and publications.
- Secure radio interviews to support specific campaigns e.g. health awareness.
- Work with the Head of Communications and Marketing to deal with complex media attention e.g. serious incidents.
Event management
- Lead on the organisation of corporate events including, but not limited to, the annual staff awards, long service awards, staff roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital communications platforms and other channels.
- Review key corporate events to ensure they are in line with the CityCare brand and key messages e.g. Corporate Induction, training events.
- Deliver ad-hoc training to Managers re: communications, marketing and engagement.
- Working with the Communications and Marketing Assistant to meet deadlines for completion of work and be responsible for all aspects of organising events such as promotional events i.e. booking venues, speakers and liaising with other agencies.
- Sensitivity and awareness of barriers to accessing venues (physical, mental and cultural) and making appropriate adjustments to ensure maximum potential for candidate contact.
General
- Application of equality and diversity requirements into work - communications and events.
- Assist with any high-profile visits to CityCare as required.
- Attend all relevant meetings, where possible, relevant to the job role, representing the Head of Communications and Marketing or other team members.
- To undertake any other duties commensurate with the grade as requested.
- To undertake mandatory training as specified, including manual handling and fire awareness.
- To adhere to the requirement of national and local policy where policies impact on this role.
- The above profile is intended to provide a broad outline of principles duties and responsibilities and will be the subject of periodic review. The job holder may, from time to time, be asked to undertake other reasonable duties.
Job description
Job responsibilities
Job Purpose
- The postholder will deliver a diverse range of communications and marketing activity in line with the CityCare's vision, strategy and plan.
- The postholder will ensure there are effective internal and external communications to support audience engagement in line with the annual communication and marketing plan, wider organisational strategic priorities and external partnerships, including the integrated system of care.
- The postholder will play a critical role in communicating the ethos, values and goals of CityCare to the workforce to ensure that patients, the public, staff and partners feel informed, engaged and involved in its vision 'making a difference every day to the health and wellbeing of our communities'. To that end, the postholder will develop the organisation's communications, marketing and engagement, working closely with all services and departments providing channels and opportunities for staff, patient, public and partner engagement and ensuring key messages are cascaded.
- The postholder requires a good understanding and experience of internal and external communications, event management, digital media and staff engagement, and is required to be competent at dealing with a variety of stakeholders, including, CityCare staff, patients, stakeholder organisations/groups and the public.
- The postholder will be a key member of the Communications and Marketing Team and will have the opportunity to grow and develop within the role. The postholder will work closely with CityCare's operational managers, staff, system colleagues and external agencies to support communications and campaign planning.
- Whilst being a hybrid role, will be required to visit a variety of CityCare offices in Nottingham and work occasional weekends.
Dimensions
- The post holder will hold supervisory responsibility for a Communications and Marketing Assistant and/or Apprentice.
- The post holder will have no budgetary responsibilities.
Key Responsibilities
Corporate Communications
- Commission, write, edit, proofread and co-ordinate internal/external publications, patient leaflets and advice documents; press releases, articles; may organise design, print and distribution.
- Work with clinical and non-clinical leads to develop relationships and develop and deliver targeted service specific communications plans, aligned with the organisation's strategic goals and wider communications strategy.
- Manage the day-to-day delivery of CityCare communications channels, activities, campaigns and initiatives to drive engagement with all audiences and ensure clarity and consistency of messages.
- Ensure that there is a strong pipeline of good news stories - write, proofread and develop engaging content for all internal and external communications platforms.
- To oversee communications bulletins in a timely manner, with support from team members.
- To act as a brand ambassador.
- Evaluate internal and external communication channel effectiveness and their content, to improve future communications.
- To handle sensitive and confidential information according to the provisions of datasecurity regulations, Information Governance and Data Protection.
Internal Communications
- Develop and manage the delivery of internal communications including - weekly newsletters, board bulletins, face-to-face briefings and project-specific communications.
- Manage the Staff Intranet and its ongoing development to ensure it is engaging staff.
- Work closely with Organisational Development colleagues to support on the delivery of staffengagement initiatives; including the development of materials and messages to ensure effectiveness.
- Lead on the production of annual internal communications campaigns (e.g. Staff Survey, Norovirus, Flu, staff recognition initiatives).
- Write and edit content for a range of audiences including Twitter, CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications across all channels.
- Build positive relationships with communications colleagues across the Integrated Care System (ICS) through attendance at the ICS Communications Group and other meetings.
Reputation Management
- Work closely with HR colleagues to ensure workforce recruitment and retention initiatives consistently reflect CityCares employer brand proposition and values.
- Lead on the planning and drafting of relevant external award submissions that will positively position CityCare externally.
- Act as brand guardian providing communications advice and support to colleagues as neededto ensure the consistent delivery of CityCares brand vision.
- Oversee the editing, design and production of service and corporate literature.
- Ensure corporate communications channels, content and literature is up to date and representative of Nottinghams communities and accessible in a variety of formats.
- Provide ad-hoc reputation management advice and media advice to senior managers as needed.
Marketing and engagement
- Develop and manage an annual cycle marketing campaign calendar that will support the delivery of planned campaigns and promotions (e.g. CityCare brand, specific services, recruitment drives, winter pressures, vaccination programmes etc).
- Development of staff engagement methods (surveys, focus groups, polls etc) to engage staff and encourage involvement and feedback.
- Develop internal KPIs using data analysis, supported by the Data Analytics team that demonstrates success of promotions and campaigns, but equally areas of focus and underperformance which will provide insight into campaign and promotion development going forward.
Websites, digital and social media
- Produce and implement the CityCares weekly social media plan.
- To lead the management of CityCares digital channels (website, intranet, social media), ensuring content is engaging:
- Coordinate the provision, approval and updating of content contributed by colleagues (administrator rights) on both the internet and intranet
- Act as the first point of contact for all staff for questions & support with the intranet system CMS/SharePoint & daily liaison with NHIS, web agency and hosting company
- Digital lead for partnership/system digital developments
- To ensure timely response to social media enquiries, escalating where appropriate.
- Produce monthly evaluation reports for all platforms, providing recommendations for extending reach.
Media Relations and External Communications
- Produce of quarterly CityCare stakeholder magazine, sourcing and writing all content, liaising with external designers, print and distribution companies.
- Production of corporate films (in-house or via external supplier).
- Develop blogs, develop podcasts and other engaging ways of delivering content to the public, stakeholders and the media.
- Develop a Media Forward Plan identifying key newsworthy stories promoting CityCare and the work of staff.
- Anticipate, take and respond to media enquiries, briefing journalists, as required.
- Conduct audio/film interviews for use in conjunction with press releases and publications.
- Secure radio interviews to support specific campaigns e.g. health awareness.
- Work with the Head of Communications and Marketing to deal with complex media attention e.g. serious incidents.
Event management
- Lead on the organisation of corporate events including, but not limited to, the annual staff awards, long service awards, staff roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital communications platforms and other channels.
- Review key corporate events to ensure they are in line with the CityCare brand and key messages e.g. Corporate Induction, training events.
- Deliver ad-hoc training to Managers re: communications, marketing and engagement.
- Working with the Communications and Marketing Assistant to meet deadlines for completion of work and be responsible for all aspects of organising events such as promotional events i.e. booking venues, speakers and liaising with other agencies.
- Sensitivity and awareness of barriers to accessing venues (physical, mental and cultural) and making appropriate adjustments to ensure maximum potential for candidate contact.
General
- Application of equality and diversity requirements into work - communications and events.
- Assist with any high-profile visits to CityCare as required.
- Attend all relevant meetings, where possible, relevant to the job role, representing the Head of Communications and Marketing or other team members.
- To undertake any other duties commensurate with the grade as requested.
- To undertake mandatory training as specified, including manual handling and fire awareness.
- To adhere to the requirement of national and local policy where policies impact on this role.
- The above profile is intended to provide a broad outline of principles duties and responsibilities and will be the subject of periodic review. The job holder may, from time to time, be asked to undertake other reasonable duties.
Person Specification
Experience
Essential
- Significant experience of working in a relevant communication, PR, marketing and/or engagement role(s).
- Demonstrable experience of managing communications in a complex, fast paced and challenging environment
- Knowledge of how to create an effective communications and engagement plan
- Experience in delivering communications projects and campaigns, thinking creatively to deliver return on investment
- Experience of monitoring/evaluating communications activity
- Experience of working with the media and handling potentially sensitive media enquiries
- Sound understanding of confidentiality and data protection requirements
- Experience of working in a deadline-driven, and customer-focused environment, delivering a high volume of work within timescales, deadlines and within budget
- Experience of maintaining and developing communications and engagement channels
- Knowledge of best practice in communication and engagement
- Knowledge of using a wide range of online and written communication channels and techniques to promote messaging internally.
- Ability to use content management systems, social media platforms, survey software
Desirable
- Experience and knowledge of working in a healthcare /NHS environment
- Excellent project management skills
Knowledge and skills
Essential
- A proactive communicator with the ability to engage and build strong internal and external relationships with key stakeholders
- Confident verbal and written communicator with good understanding of advising colleagues about communications
- Excellent written, oral, presentational and inter-personal skills.
- Ability to assimilate sometimes complex information, determine key messages and deliver them to appropriate audiences
- Ability to develop and deliver different communications messages and formats to communicate effectively with a wide range of diverse audiences and channels
- Highly organised, able to manage time and multiple competing priorities effectively, working independently, using own initiative
- Ability to use content management systems, social media platforms, survey software
- Professionalism and integrity
- Ability to create engaging digital content for internal channels as well as social media
- Strong proofreading skills, paying attention to detail.
- Creative, innovative and forward thinking
- Good team worker with a 'can do' attitude
- Constantly striving to improve services.
Desirable
- Ability to be flexible over hours worked within contracted hours to meet the needs of the service.
- Full driving license required and access to a vehicle.
- Able to work occasional evenings and weekends.
- Willingness to travel between locations
Qualifications
Essential
- Educated to degree level in communications, journalism, PR or equivalent, or significant relevant experience
- Evidence of continued professional development in communications, PR and marketing, keeping abreast of latest developments and best practice
Desirable
- Member of appropriate professional body (CIPR, CIM).
- Professional training, Masters, post graduate degree in PR or Communications/Marketing qualification e.g. CIPR or CIM
- Project management qualification
Person Specification
Experience
Essential
- Significant experience of working in a relevant communication, PR, marketing and/or engagement role(s).
- Demonstrable experience of managing communications in a complex, fast paced and challenging environment
- Knowledge of how to create an effective communications and engagement plan
- Experience in delivering communications projects and campaigns, thinking creatively to deliver return on investment
- Experience of monitoring/evaluating communications activity
- Experience of working with the media and handling potentially sensitive media enquiries
- Sound understanding of confidentiality and data protection requirements
- Experience of working in a deadline-driven, and customer-focused environment, delivering a high volume of work within timescales, deadlines and within budget
- Experience of maintaining and developing communications and engagement channels
- Knowledge of best practice in communication and engagement
- Knowledge of using a wide range of online and written communication channels and techniques to promote messaging internally.
- Ability to use content management systems, social media platforms, survey software
Desirable
- Experience and knowledge of working in a healthcare /NHS environment
- Excellent project management skills
Knowledge and skills
Essential
- A proactive communicator with the ability to engage and build strong internal and external relationships with key stakeholders
- Confident verbal and written communicator with good understanding of advising colleagues about communications
- Excellent written, oral, presentational and inter-personal skills.
- Ability to assimilate sometimes complex information, determine key messages and deliver them to appropriate audiences
- Ability to develop and deliver different communications messages and formats to communicate effectively with a wide range of diverse audiences and channels
- Highly organised, able to manage time and multiple competing priorities effectively, working independently, using own initiative
- Ability to use content management systems, social media platforms, survey software
- Professionalism and integrity
- Ability to create engaging digital content for internal channels as well as social media
- Strong proofreading skills, paying attention to detail.
- Creative, innovative and forward thinking
- Good team worker with a 'can do' attitude
- Constantly striving to improve services.
Desirable
- Ability to be flexible over hours worked within contracted hours to meet the needs of the service.
- Full driving license required and access to a vehicle.
- Able to work occasional evenings and weekends.
- Willingness to travel between locations
Qualifications
Essential
- Educated to degree level in communications, journalism, PR or equivalent, or significant relevant experience
- Evidence of continued professional development in communications, PR and marketing, keeping abreast of latest developments and best practice
Desirable
- Member of appropriate professional body (CIPR, CIM).
- Professional training, Masters, post graduate degree in PR or Communications/Marketing qualification e.g. CIPR or CIM
- Project management qualification
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
