Job responsibilities
Develop a
comprehensive communications and marketing strategy that considers where and
how Navigo will position itself (including branding and brand values)
Responsible
for enhancing and developing the Navigo, Grimsby Garden Centre, RESPECT,
CAMS-care UK and subsidiary brands, image and public profile
Develop and
implement communications and marketing strategies, plans and policies for
Navigo, its services and for its various trading arms including Grimsby
Garden Centre, GHF, Navigo Extra, Meals on Wheels, Nurtrio and other
income-generating services as well as for specific events, campaigns and
projects.
Create a
detailed and timed annual comms and marketing plan that identifies all key
activities that Navigo need to engage in to achieve its targets (including all
appropriate channels to market)
Monitor,
audit and evaluate these plans to ensure alinement with the corporate
objectives.
Provide
quarterly communications and marketing updates to CIC Board and Membership
Board critically reviewing the comms, PR and marketing endeavours and advising
changes that are required in the coming year.
Responsible
for the preparation, management and presentation of complex, sensitive and
often contentious messages internally and externally using a range of media
including website, stakeholder communications, publications, social media and
special events.
Responsible
for establishing and communicating the key messages and objectives of Navigo to
promote a positive image and when necessary, limit adverse publicity using a
range of media.
Oversee the
design and production (holding editorial rights) of key internal and external
corporate publications ensuring that they are delivered to a consistently high
standard that reflects brand values and provides high-quality content
appropriate to the target audience.
Develop and
manage the crisis communication strategy, preparing statements and briefings
for the media, senior management and key stakeholders.
Protect the
reputation of Navigo, its trading arms and subsidiaries
Ensure that
good communications and public relations practices are embedded across Navigo
and its services. Monitor, audit and evaluate.
Hold
responsibility for Navigo on media handling and relationships and the
enhancement of Navigo's reputation through the production of positive media
coverage and public relations.
Lead and
quality assure the organisations media handling service.
Be
responsible for communicating highly sensitive, complex and contentious
information to a wide variety of individuals and groups, including the media,
reps, board, senior managers and staff groups.
Work
together with senior management in respect of any public interface following
any major incident or issues of public concern.
Advise the
Chief Executive/ Board on the handling plans for strategic and high profile or
sensitive issues as they arise. Interpret and advise on the potential
communications impact of decisions, policies and plans.
Work in
partnership with NHS colleagues and local partners as necessary; build
relations and liaise on communications issues with external stakeholders,
including health and social care and local authorities.
Develop and
maintain productive relationships with relevant media to facilitate positive
news coverage of Navigo.
Responsible
for the management of a range of corporate and PR events
Oversee
Navigo's internal communications utilising communications mechanisms. Ensure
that communication within Navigo is two-way, and devise systems for all staff
members to feedback to managers, provide mechanisms for suggestions and
comments
Have clear
oversight and editorial responsibility of key bulletins/staff notices.
Represent
Navigo at events and meetings.
Identify PR
opportunities for Navigo, its services, subsidiaries and trading arms.
Support
engagement with the Navigo membership and service users, advising on
communication and the development of engagement tools to ensure regular contact
to maintain listening and responding to feedback.
Support
effective service user and public involvement
Manage and
monitor the corporate communications and marketing budget to ensure appropriate
and effective spending.
Ensure that
communications resources are always deployed to ensure best value, exhibiting
sound financial management to stay within established budgets and supporting
income generation.
Work with
the Head of Corporate Affairs to manage and monitor trading arms specific
marketing budgets ensuring best value for money and effective use of resources.
Be
responsible for stock control of the Communications and Marketing resources and
the safe use of expensive equipment.
To work with
a high degree of autonomy, making decisions, as appropriate, which may have a
significant impact on Navigo's reputation.
To be the
lead for internal and external communication activity and work independently
with minimal supervision and using own initiative to make judgements and
decisions in relation to this.
Responsibility
for leading and managing of a successful multi-disciplinary Communications, PR
and Marketing Team, co-ordinating and monitoring delegated activities, ensuring
the team provides an effective communications and marketing resource to the operational
services of Navigo and its trading arms
Act as a
leader and line manager for the communications team conducting appraisals,
monitoring performance, providing feedback and guidance, and supporting them to
develop both professionally and personally.
Ensure that
good communications and public relations practices are embedded across Navigo,
its services, trading arms and subsidiaries
Responsible
for developing and leading the Marketing and Communications Team to deliver
inspiring and engaging marketing content and initiatives to meet organisational
objectives, ensuring the use of range of imaginative solutions.
Nurture
ongoing relationships with key staff members to source positive examples of
workforce and service user experience, to identify and showcase good examples
of excellent care and achievement.
Support and
advise the chief executive and Navigo's senior leadership to ensure that
communications are effective and suitably aligned with the organisational work
plan.
Meet
frequently and work synergistically with service leads and charity trustees
Work with
all teams to ensure consistency of brand, style and message in all promotional
activity and information which reflects the ethos and values of Navigo and is
sensitive to the needs of service users.
Ensure own
compliance regarding mandatory training, maintaining records of training and
development undertaken
Contribute
to the induction, training and development of new staff
To
demonstrate continuous professional development.
Oversight of
and overall responsibility for the content of Navigo, GGC and subsidiary
digital platforms (website and social media).
Responsibility
for the development and production of content for Navigo's corporate
communication channels: online, in multi-media and in print.
Oversee
the professional branding, design and presentation of Navigo's corporate
publications.
