Social Media and Marketing Content Executive (Mat Cover)

Job description

Job responsibilities

We are looking for a Social Media & Marketing Content Executive to join our Marketing and Communications Team for a 12-month maternity cover. This exciting position is perfect for individuals currently working in or aspiring to start a career in social media, marketing, or content creation. With no day ever being the same, this is a varied and exciting role where you will be involved in marketing campaigns that inspire supporters to participate in and donate to our fundraising events and initiatives.

In this exciting role, you will oversee the creation of content for our promotional materials, website and social channels. Using your knowledge of current and upcoming trends, youll ensure that our social media accounts engage both existing and new audiences, promoting our services and impact while helping to raise vital funds.

You will create a vast range of content, including photography, videos, and reels, in line with our Income Generation Strategy.

The role will work closely with all departments across our organisation, including fundraising, retail, volunteering and clinical. Youll need to be an excellent relationship builder and confident in working independently or as part of a team.

To support the Communications and PR Manager in the following:

Social media

Support in the development of social media strategies for our main and retail social media channels to support the Hospices mission and Income Generation.

Create and schedule posts for social media using FanPage Karma in line with the overall marketing plan and strategy.

Engage with our audiences on social media to enhance our brand presence.

Use competitor analysis to optimise our channels.

Use social media reporting tools to analyse the success of activities and inform new content.

Be innovative with content for social media, following trends where appropriate to enhance our engagement.

Content

Gather and edit video content from across the organisation to use on multiple marketing platforms.

Support the Communications and PR Manager with case studies and content

Ad-hoc design as and when needed of assets such as posters, digital signage, leaflets etc to support our strategies.

General Responsibilities

Work to maintain the values, vision and aims of St. Michaels Hospice.

Additional Duties In discussion with the line manager to undertake work, as and when required, in support of St. Michaels Hospice as an organisation.

Public Relations To represent St. Michaels Hospice in the community and public domain, including social media, appropriately.

Undertake all statutory and mandatory training, as required.

To be conversant with and adhere to all St. Michaels Hospice Policies and Procedures.

Be responsible for upholding and promoting St. Michaels Hospice safeguarding policies, ensuring the safety and well-being of all individuals, and promptly reporting any concerns or incidents in accordance with established procedures.

This is an outline job description and may be subject to change, according to the needs of the service, in consultation with the post holder.

Take responsibility for own personal safety and of others whilst at work. You will take appropriate action or report any concerns to address any health and safety issues that you or members of your team may be aware of.

This job description is an outline of the role and responsibilities. From time to time, due to the needs of the service, we may ask you to flexibly undertake other duties that are consistent with your role and banding, including project work, internal job rotation and absence cover.

Person Specification

Qualifications

Essential

• A-level in media, marketing, graphic design or equivalent subjects

Desirable

• Degree in Marketing, Digital Marketing or equivalent

Experience

Desirable

• Experience in working on social media platforms is advantageous.
• Experience of working or volunteering in a charity or healthcare setting
• Experience of working within a communications or marketing team

Skills, Knowledge, Abilities

Essential

• Experience with design tools (e.g. Canva, Adobe Creative Suite) and video editing for social content.
• Proficient in using social media scheduling and analytics tools
• Knowledge of marketing via social media.
• Strong organisation skills and ability to manage multiple deadlines.
• Strong attention to detail and accuracy
• Excellent copywriting skills

Desirable

• Experience with paid social media advertising

Attitude, Aptitudes, Personal Characteristics

Essential

• Can work well in a fast-paced environment.
• Enjoys working as part of a team.
• Has a can-do attitude and willing try new things to help us drive engagement and conversions.

Other requirements

Essential

• A flexible approach to work, and able to work occasional evening and weekends as required
• Driving License

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

St Michael's Hospice (North Hampshire)

Address

Millennium House

Priestley Road

Basingstoke

Hampshire

RG24 9NP

Employer's website

https://www.stmichaelshospice.org.uk/ (Opens in a new tab)