Job summary
We are looking for a Marketing Officer to work 22.5 hours per week Tuesday to Friday in our Marketing Team
Main duties of the job
Support the planning and delivery of cross-channel marketing and comms campaigns and activity as directed by your Marketing Manager.
Plan and create high quality, engaging, audience focused content written and multimedia using tools such as Canva, Adobe Creative Cloud products, Mailchimp for a variety of channels including website, social media, email communications etc.
Ensure all content is in line with St Helenas brand, tone of voice and accessibility standards
About us
Here at St
Helena, we believe that everyone living with an incurable illness has the right
to live and die with choice, compassion and dignity. Families deserve to be
cared for and anyone coping with loss should be supported through their grief.
Our vision is
to create a community where everyone knows that as the end of their story draws
near, they will be cared for and die where they choose to be; where loved ones
have the opportunity to make the most of life together, surrounded by people
who care and support one another.
Since we
opened in 1985, this belief drives us to provide the best end of life care and
bereavement support to everyone in north east Essex, not just today but for
years to come.
Job description
Job responsibilities
- Broad Marketing Communications Experience - Proven experience delivering multichannel marketing activity, including marketing communications, digital, email and social media campaigns, from concept to execution. Comfortable working across both online and offline channels and contributing to integrated campaigns
- Strong Graphic Design & Brand Management Skills - Confident producing highquality, onbrand marketing materials using tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign and Premiere Pro) and Canva. Demonstrates excellent attention to detail and a commitment to maintaining brand quality, consistency and best practice at all times.
- Digital, Social Media & Email Marketing Capability - Handson experience using digital and social media platforms as effective marketing channels, supported by strong email communications skills. Confident working with tools such as Meta Business Suite, Google Analytics, CMS platforms and email marketing systems (e.g. Mailchimp) to plan, schedule, monitor and optimise activity.
- Creative Content Creator - Able to create engaging digital and printed content, including graphics, imagery, video and written copy, tailored to different audiences and platforms. Confident capturing highquality images and video using cameras or smartphones to support campaigns and storytelling.
- Organised, Analytical & ResultsFocused - Highly organised with excellent timemanagement skills, capable of managing multiple projects simultaneously and working to budgets. Experience tracking, reporting and evaluating marketing activity, using insight and data to inform future communications.
- Excellent Communicator & Collaborative Team Player - An effective and persuasive communicator with excellent written and verbal skills.
- Works confidently as part of an integrated team, contributing ideas, collaborating with colleagues and stakeholders, and communicating sensitively and professionally in a hospice environment.
- Values Led, Creative & SelfMotivated - A positive, creative and selfmotivated individual who brings ideas and solutions, even when resources are limited. Demonstrates a genuine commitment to understanding the hospice, its values and its community, and is passionate about producing highquality marketing that makes a meaningful impact.
Job description
Job responsibilities
- Broad Marketing Communications Experience - Proven experience delivering multichannel marketing activity, including marketing communications, digital, email and social media campaigns, from concept to execution. Comfortable working across both online and offline channels and contributing to integrated campaigns
- Strong Graphic Design & Brand Management Skills - Confident producing highquality, onbrand marketing materials using tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign and Premiere Pro) and Canva. Demonstrates excellent attention to detail and a commitment to maintaining brand quality, consistency and best practice at all times.
- Digital, Social Media & Email Marketing Capability - Handson experience using digital and social media platforms as effective marketing channels, supported by strong email communications skills. Confident working with tools such as Meta Business Suite, Google Analytics, CMS platforms and email marketing systems (e.g. Mailchimp) to plan, schedule, monitor and optimise activity.
- Creative Content Creator - Able to create engaging digital and printed content, including graphics, imagery, video and written copy, tailored to different audiences and platforms. Confident capturing highquality images and video using cameras or smartphones to support campaigns and storytelling.
- Organised, Analytical & ResultsFocused - Highly organised with excellent timemanagement skills, capable of managing multiple projects simultaneously and working to budgets. Experience tracking, reporting and evaluating marketing activity, using insight and data to inform future communications.
- Excellent Communicator & Collaborative Team Player - An effective and persuasive communicator with excellent written and verbal skills.
- Works confidently as part of an integrated team, contributing ideas, collaborating with colleagues and stakeholders, and communicating sensitively and professionally in a hospice environment.
- Values Led, Creative & SelfMotivated - A positive, creative and selfmotivated individual who brings ideas and solutions, even when resources are limited. Demonstrates a genuine commitment to understanding the hospice, its values and its community, and is passionate about producing highquality marketing that makes a meaningful impact.
Person Specification
Qualities
Essential
- Team player
- Commitment to quality and best practice
- Commitment to professional development
- Positive, self-motivated and committed to achieving results
- Problem solver
- Good sense of humour
- Professional approach to work
- Assertive
- Ability to multi-task
- Ability to work alone and as part of a team
- Excellent time management skills
- Calm under pressure
- Well organised and efficient
- Creative and innovative
- Commitment to develop a deep understanding of the hospice and its values
Desirable
- Confident communicating face to face with supporters
- Passionate about hospice care
Experience
Essential
- Previous experience of working in marketing and/or PR
- Proven track record in planning, managing and delivering multi-channel marketing campaigns, including direct marketing, from concept to delivery
- Working within an integrated team
- Working with social media and digital platforms as a marketing channel
- Working to budgets
- Previous experience of tracking and reporting on digital activity
Desirable
- Working with volunteers
- Working in a not-for-profit environment
- Familiarity with professionals in the health and social care sector
- Confident using a digital camera to capture high quality imagery and video
- Confident using a smartphone to capture high quality imagery and video
- Experience working as part of a small in-house team, developing marketing materials and campaigns with limited resources demanding creativity and excellent project management skills
Qualifications
Essential
- Professional marketing qualification or relevant experience
- Computer literacy (European Computer)
- Driving License
Desirable
- Marketing degree or professional certificate in marketing
- At least three A levels, including English
Skills and Knowledge
Essential
- Working knowledge of marketing, social media and marketing strategies, with evidence of platforms and social media channels utilised. For example, Google
- Analytics and AdWords, X, Facebook Ad Manager, Meta Business Suite and CMS
- Knowledge of creating strong digital content including use of graphics, images and video
- Strong organisational and planning skills
- Excellent time management skills
- Excellent written and verbal communication skills
- Ability to produce reports, spreadsheets and briefings
- Excellent literacy and numeracy
- Knowledge of Adobe Software including Illustrator, Photoshop,
- InDesign and Premiere Pro
- Knowledge of Canva
Desirable
- Knowledge of St Helena
- Knowledge of fundraising
- Knowledge of Data Protection laws
- Knowledge of Mailchimp
- Knowledge of Sendible
Person Specification
Qualities
Essential
- Team player
- Commitment to quality and best practice
- Commitment to professional development
- Positive, self-motivated and committed to achieving results
- Problem solver
- Good sense of humour
- Professional approach to work
- Assertive
- Ability to multi-task
- Ability to work alone and as part of a team
- Excellent time management skills
- Calm under pressure
- Well organised and efficient
- Creative and innovative
- Commitment to develop a deep understanding of the hospice and its values
Desirable
- Confident communicating face to face with supporters
- Passionate about hospice care
Experience
Essential
- Previous experience of working in marketing and/or PR
- Proven track record in planning, managing and delivering multi-channel marketing campaigns, including direct marketing, from concept to delivery
- Working within an integrated team
- Working with social media and digital platforms as a marketing channel
- Working to budgets
- Previous experience of tracking and reporting on digital activity
Desirable
- Working with volunteers
- Working in a not-for-profit environment
- Familiarity with professionals in the health and social care sector
- Confident using a digital camera to capture high quality imagery and video
- Confident using a smartphone to capture high quality imagery and video
- Experience working as part of a small in-house team, developing marketing materials and campaigns with limited resources demanding creativity and excellent project management skills
Qualifications
Essential
- Professional marketing qualification or relevant experience
- Computer literacy (European Computer)
- Driving License
Desirable
- Marketing degree or professional certificate in marketing
- At least three A levels, including English
Skills and Knowledge
Essential
- Working knowledge of marketing, social media and marketing strategies, with evidence of platforms and social media channels utilised. For example, Google
- Analytics and AdWords, X, Facebook Ad Manager, Meta Business Suite and CMS
- Knowledge of creating strong digital content including use of graphics, images and video
- Strong organisational and planning skills
- Excellent time management skills
- Excellent written and verbal communication skills
- Ability to produce reports, spreadsheets and briefings
- Excellent literacy and numeracy
- Knowledge of Adobe Software including Illustrator, Photoshop,
- InDesign and Premiere Pro
- Knowledge of Canva
Desirable
- Knowledge of St Helena
- Knowledge of fundraising
- Knowledge of Data Protection laws
- Knowledge of Mailchimp
- Knowledge of Sendible
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
