Individual Giving Manager

Job description

Job responsibilities

Accountable for budget of £1.2M plus (gross)

Key Stakeholders:Executive Director Innovation, Digital and Engagement Senior Leadership Team Fundraising Team Marketing & Communications Team Quality, Governance & Data Team

Job Purpose: Responsible for creating, developing and implementing strategies to acquire, retain, and engage individual donors through various activities, such as regular giving and appeals and through a large variety of channels, with a clear focus on digital and automation. Manage lotteries and raffles and lead the development and execution of innovative digital and automated strategies to enhance donor experience. Drive the growth of individual giving through digital channels, leveraging automation tools to optimise fundraising efforts and donor experiences to meet ambitious targets Responsible for building, cultivating and maintaining strong relationships with individual supporters, ensuring excellent stewardship and donor care, working closely with the Marketing & Comms Team to deliver income and engagement growth. Work collaboratively across teams to drive a test and learn approach, ensuring our supporter data is optimised and all systems are capitalised to meet the charitys needs. Responsible for digital fundraising, including a demonstrable understanding of digital strategies to achieve £M plus income streams, to develop and deliver successful integrated online campaigns, social media fundraising, and email marketing. Interpreting data to inform decision-making and improve campaign performance. Lead multiple projects simultaneously, ensuring timely delivery and alignment with strategic goals: planning, executing, and analysing these activities to ensure compliance and maximising ambitious growth. Specific Duties: Leadership, Strategy Development and Implementation: To support and report upon the fundraising strategic plan and operational plans for the personal giving team, achieving agreed budgets. To provide strong leadership, direction and performance management within the individual giving team, building a values-led environment. Creating clear objectives, KPIs and personal development plans. Develop and execute a comprehensive individual giving strategy, with a focus on retention and income growth through, tested supporter journeys, digital channels and automation. Plan and manage lotteries and raffles to diversify income streams and maximise revenue. Regularly research opportunities to achieve metrics and improve long-term ROI in individual giving. Digital Fundraising: Design and implement online fundraising activity, working closely with the Marketing & Comms team to utilise multiple channels including email marketing, social media, and website optimisation. Utilise CRM systems and marketing automation tools to enhance donor engagement and retention. Data Analysis and Reporting: Analyse fundraising data to track performance, identify trends, and inform decision-making. Prepare regular reports on campaign performance, donor metrics, and financial outcomes. Prepare detailed financial revenue analysis and progress reports for analysis, management, key stakeholders and other fundraising teams. To lead on and champion the effective use of data, segmentation and supporter journeys that complement and build upon the fundraising strategic plan. Donor Acquisition and Retention: Develop and implement strategies to acquire new donors and retain existing ones including the creation of and strategic plans for lapsed and mid-value donors and regular giving. Lead on the development and delivery of individual giving campaigns. Work with the public fundraising and marketing and comms teams to create personalised supporter journeys and segmentation strategies to enhance donor experience. Collaboration and coordination: Work collaboratively with other departments to ensure cohesive implementation of the annual giving plan from research to evaluation. Coordinate with other departments to align fundraising efforts with organisational goals. Working with fundraisers in the high-net-worth space, fully understand and create strategic plans for mid-value and regular giving. Creating a case for support for investment and growth. Innovation and Continuous Improvement: Stay updated on the latest trends and technologies in digital fundraising and automation. Test and implement new fundraising channels and methods to improve efficiency and effectiveness. Work with the fundraising team, leading on individual giving and lottery to develop new ideas and best practices to improve donor retention and increase annual gift amounts with a clear focus on digital and automation. Build and grow our successful lottery function while leveraging these donors to increase lifetime value, including through conversion to regular gifts, and test and learn from their engagement preferences. Compliance, Administrative and Project Management: Ensure all individual giving fundraising activities comply with UK fundraising regulations and best practices. Build, monitor and control the growth of multi-million pound budget plans, reforecasting when necessary, ensuring all resources are used effectively. Manage operations of the Individual Giving programme, ensuring all activities are completed accurately, on time and within budget. Maintain accurate records of donor communications and support with improvement and updating of donor management systems regularly. Duties in common with other members of staff:To report accidents recording the incident on the relevant form To be an ambassador for the charity To maintain the best appearance of your immediate working area To demonstrate a positive and supportive attitude to staff and volunteers Respect confidentiality applying to all Hospice areas Abide by your Professional Code of Conduct To adhere to the Infection Control Policies and Procedures set by the charity and the Care Quality Commission

Training and Education: To be responsible for liaison with your line manager regarding your own development needs

Health and Safety: To adhere to Fire and Health and Safety regulations and maintain a safe working environment at all times

Policies and Procedures: To take responsibility for being up to date with current policies and procedures and to adhere to these

Equal Opportunities: To treat everyone with whom you have contact through your work with equal dignity and respect regardless of race, colour, gender, sexual orientation, marital status, creed, religion, disability, age, or any other factor that could be used in a discriminatory manner

The above job description is not an exhaustive list of all the duties of the post holder. It will be reviewed in conjunction with the post holder.

Person Specification

Qualifications

Essential

• Qualifications in English and Maths at Grade 5 or above (or equivalent)

Desirable

• Professional certification in fundraising, such as the Certificate in Fundraising from the Chartered Institute of Fundraising (CIOF)
• Additional certifications in digital marketing or project management.

Experience

Essential

• Substantial time in a similar role within the charity sector, with a clear focus on digital fundraising and automation.
• Excellent written and verbal communication skills to engage & inspire.
• Understanding of supporter/customer engagement strategies and how data and automation can optimise acquisition campaigns and retention.
• Experience in donor segmentation and personalised marketing.

Desirable

• Proven experience in managing large-scale fundraising appeals or campaigns.
• Demonstrated ability to build and maintain relationships with individual donors

Additional Criteria

Essential

• Project management skills, including the ability to manage multiple campaigns simultaneously.
• Ability to fully manage budgets and financial reporting.
• High-level of proficiency in CRM systems and marketing automation tools.
• Strong understanding of the charity sector and fundraising regulations and best practice in the UK ensuring compliance in fundraising projects.
• Analytical mindset with a focus on improving performance and achieving measurable outcomes.

Desirable

• Proficiency in using data to inform fundraising strategies and improve donor engagement through digital automation.
• Experience with digital fundraising tools and platforms.
• Familiarity with data visualization tools.
• Creative thinking and innovation in fundraising approaches.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Keech Hospice Care

Address

Keech Hospice Care

Great Bramingham Lane

Streatley

LU3 3NT

Employer's website

https://www.keech.org.uk/ (Opens in a new tab)