Job summary
People Unlimited are seeking a freelance Marketing & Communications Specialist to join the We Can Talk team. We Can Talk is an award-winning education programme that supports healthcare staff across more than 70 NHS acute trusts in providing confident, compassionate care for patients with mental health needs. Learn more about us at www.wecantalk.online.
As we prepare to launch an exciting new offer for both current and new NHS trusts, were seeking a skilled freelancer to help shape and deliver key marketing materials. This is an opportunity to have a real impact on the healthcare sector, working with a trusted brand that makes a difference in hospitals across the UK.
You will need to attend a kick-off meeting at our office base in Kent or London, with some in-person collaboration required, but the majority of the work will be remote. Were looking for someone with capacity to work flexibly and be available throughout October/Novemberto deliver these key projects.
If you thrive in a fast-paced environment, have a knack for clear and accessible communication, and want to contribute to a meaningful cause, wed love to hear from you. You'll play a crucial role in engaging NHS leaders and staff, ensuring our new offer is rolled out effectively, with the potential for future project work based on your success.
Main duties of the job
As a freelance marketing and communications specialist, your primary focus will be to support the successful launch of our new offer to NHS acute trusts. Your duties will include:
Updating our website landing page to reflect the new offer, ensuring clear and engaging messaging for both decision-makers and frontline staff.
Developing key marketing materials aimed at NHS trust leaders, such as a concise summary document and a 10-slide presentation deck to be used in discussions with board-level stakeholders.
Adapting marketing materials for influencers within NHS trusts, including team leaders and managers, with additional resources like email templates and presentation slides to help them advocate for the service.
Creating a targeted email campaign for our 30,000 current subscribers, designed to introduce them to the new offer and encourage continued engagement.
These projects are critical for our upcoming launch, and you will play a central role in shaping how We Can Talk communicates its value to NHS partners.
About us
We Can Talk is a nurse-led organisation made up of a dedicated team of current and former NHS staff who are passionate about improving the experience of people who attend hospital due to their mental health and the staff who support them. Our approach is co-designed and co-delivered with healthcare professionals and people with lived experience of mental health challenges, ensuring our training is relevant, practical, and impactful.
We are a close-knit team that values collaboration, innovation, and a commitment to making a difference in the healthcare sector. While many of us have busy lives outside of work, we come together to deliver projects that have real-world impact, supporting hospitals and their staff in providing better mental health care. Our work environment is flexible, with remote working as standard, and we come together for in-person collaboration when needed on key projects.
Working with We Can Talk gives you the chance to contribute to a meaningful cause, helping healthcare professionals feel more confident and capable in their roles. Youll be part of a supportive and engaging team that makes a tangible difference in the NHS.
Job description
Job responsibilities
We Can Talk is seeking an experienced freelance marketing and communications specialist to help us launch a new offer to both current and potential NHS acute trusts. This role involves working on several key projects, with the flexibility to work remotely and the opportunity for in-person collaboration at our office base in Kent or London.
As part of the role, you will work closely with our nurse-led team, made up of current and former NHS staff, to deliver clear and accessible communication materials that will engage NHS decision-makers and frontline influencers. Your work will play a vital role in promoting our new offer and ensuring its successful rollout across NHS trusts.
Main Responsibilities:
Website Landing Page Update:
Redesign and update the main landing page to reflect our new offer. Youll craft clear, engaging copy that speaks to both decision-makers and frontline staff, ensuring the new messaging is compelling and aligned with our brand.
Marketing Materials for Decision-Makers:
Develop a concise 1-2 page summary document and a 10-slide presentation deck aimed at NHS decision-makers, including Chief Nurses and COOs. These materials will highlight the key benefits of our offer and help facilitate discussions with senior stakeholders.
Marketing Materials for Influencers:
Adapt the decision-maker materials for senior leaders and frontline influencers, creating supporting materials such as an email template and additional slides to help them advocate for the service within their teams.
Email Campaign for Existing Subscribers:
Create and manage a targeted Mailchimp email campaign for our 30,000 existing subscribers. This campaign will introduce them to the new offer, encourage engagement, and include an accompanying FAQs document to address any questions or concerns.
This is a project-based freelance role with potential for additional tasks based on performance and the success of the initial projects. Youll have the chance to be a key part of our team, contributing to a meaningful cause that directly impacts the quality of mental health care in hospitals.
Job description
Job responsibilities
We Can Talk is seeking an experienced freelance marketing and communications specialist to help us launch a new offer to both current and potential NHS acute trusts. This role involves working on several key projects, with the flexibility to work remotely and the opportunity for in-person collaboration at our office base in Kent or London.
As part of the role, you will work closely with our nurse-led team, made up of current and former NHS staff, to deliver clear and accessible communication materials that will engage NHS decision-makers and frontline influencers. Your work will play a vital role in promoting our new offer and ensuring its successful rollout across NHS trusts.
Main Responsibilities:
Website Landing Page Update:
Redesign and update the main landing page to reflect our new offer. Youll craft clear, engaging copy that speaks to both decision-makers and frontline staff, ensuring the new messaging is compelling and aligned with our brand.
Marketing Materials for Decision-Makers:
Develop a concise 1-2 page summary document and a 10-slide presentation deck aimed at NHS decision-makers, including Chief Nurses and COOs. These materials will highlight the key benefits of our offer and help facilitate discussions with senior stakeholders.
Marketing Materials for Influencers:
Adapt the decision-maker materials for senior leaders and frontline influencers, creating supporting materials such as an email template and additional slides to help them advocate for the service within their teams.
Email Campaign for Existing Subscribers:
Create and manage a targeted Mailchimp email campaign for our 30,000 existing subscribers. This campaign will introduce them to the new offer, encourage engagement, and include an accompanying FAQs document to address any questions or concerns.
This is a project-based freelance role with potential for additional tasks based on performance and the success of the initial projects. Youll have the chance to be a key part of our team, contributing to a meaningful cause that directly impacts the quality of mental health care in hospitals.
Person Specification
Additional Criteria
Essential
- Excellent written and verbal communication skills, with the ability to simplify complex information and present it in a clear, accessible format.
- Proficiency in using digital tools such as Mailchimp, PowerPoint, and website content management systems.
- Strong attention to detail, with the ability to produce polished, professional marketing materials.
- Ability to work both independently and collaboratively, with strong time management and organisational skills.
- Flexibility to attend in-person meetings in London or Kent as needed.
- Experience developing campaigns or content with a focus on accessibility and inclusivity.
Qualifications
Essential
- Degree or equivalent experience in Marketing, Communications, or a related field.
Desirable
- Professional qualifications in Digital Marketing or Communications
Experience
Essential
- Proven experience in healthcare or public sector communications, with a strong understanding of NHS culture and stakeholder engagement.
- Experience creating engaging, concise, and accessible marketing materials for a professional audience, including websites, PowerPoint presentations, and email campaigns.
- Strong track record of delivering digital marketing projects, including email marketing using platforms like Mailchimp.
- Experience working in a freelance or project-based role, demonstrating the ability to manage time effectively and meet deadlines.
Desirable
- Experience working with cross-functional teams, ideally including healthcare professionals and those with lived experience of mental health issues.
- Previous experience working with NHS trusts or healthcare organisations.
- Familiarity with the challenges faced by healthcare professionals, particularly in acute health care.
Person Specification
Additional Criteria
Essential
- Excellent written and verbal communication skills, with the ability to simplify complex information and present it in a clear, accessible format.
- Proficiency in using digital tools such as Mailchimp, PowerPoint, and website content management systems.
- Strong attention to detail, with the ability to produce polished, professional marketing materials.
- Ability to work both independently and collaboratively, with strong time management and organisational skills.
- Flexibility to attend in-person meetings in London or Kent as needed.
- Experience developing campaigns or content with a focus on accessibility and inclusivity.
Qualifications
Essential
- Degree or equivalent experience in Marketing, Communications, or a related field.
Desirable
- Professional qualifications in Digital Marketing or Communications
Experience
Essential
- Proven experience in healthcare or public sector communications, with a strong understanding of NHS culture and stakeholder engagement.
- Experience creating engaging, concise, and accessible marketing materials for a professional audience, including websites, PowerPoint presentations, and email campaigns.
- Strong track record of delivering digital marketing projects, including email marketing using platforms like Mailchimp.
- Experience working in a freelance or project-based role, demonstrating the ability to manage time effectively and meet deadlines.
Desirable
- Experience working with cross-functional teams, ideally including healthcare professionals and those with lived experience of mental health issues.
- Previous experience working with NHS trusts or healthcare organisations.
- Familiarity with the challenges faced by healthcare professionals, particularly in acute health care.
