Communications Lead

Job description

Job responsibilities

We are looking for a creative and strategic Communications Lead to drive forward our communications and digital engagement. Youll be responsible for shaping how we communicate with carers, partners, and the public ensuring our messaging is clear, consistent, and impactful. You will also play a vital role in helping staff and carers become more confident with digital tools and technologies.

Key Responsibilities

Strategic Communications & Brand

Lead the development and implementation of a communications strategy aligned with organisational priorities.

Champion our brand, ensuring consistency across all platforms and materials.

Develop campaigns to raise awareness of carers issues and promote our services.

Manage and grow Sunderland Carers Centres presence across social media platforms (e.g., Facebook, X/Twitter, Instagram, LinkedIn).

Create engaging and accessible digital content including graphics, video, blogs, and carer stories.

Use analytics tools to monitor performance and adapt strategies to improve reach and engagement.

Develop high-quality content for web, print, and digital use, including newsletters, flyers, and impact reports.

Work with staff and carers to gather and share authentic, respectful stories that amplify carer voices.

Provide training and support for staff to use digital tools effectively (e.g., Teams, Canva).

Deliver informal training and guidance for carers to help them access digital services confidently and safely.

Champion digital inclusion by identifying and addressing barriers carers may face in using technology.

Support internal communications across teams, helping improve information flow and collaboration.

Work closely with management and service teams to ensure their communications needs are met.

Act as a digital advocate within the organisation, promoting good practice and innovation.

Person Specification

Qualifications

Essential

• Experience in a communications, marketing or digital engagement
• role.
• Strong knowledge of social media platforms and digital content
• creation tools.
• Excellent writing, editing and storytelling skills.
• Ability to translate complex ideas into clear, accessible messages.
• Confident delivering training and support to a wide range of users.
• Passion for inclusion and empowering people to use digital
• technology.

Desirable

• Experience working in the charity or social care sector.
• Knowledge of carers issues
• Familiarity with tools like Canva and video editing software.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Sunderland Carers Centre

Address

Thompson Park

Thompson Road

Sunderland

Tyne and Wear

SR5 1SF

Employer's website

https://www.sunderlandcarers.co.uk/ (Opens in a new tab)