Job summary
We are seeking a passionate and creative Marketing & Communications Officer to join our small, busy team. Reporting to the Head of Marketing, you will play a vital role in promoting the hospice's work and engaging local communities to support our income-generating initiatives.
Were looking for someone who has exceptional written and oral communication skills and can prioritize their workload effectively. Working closely with a diverse range of people is vital so we also want an approachable, enthusiastic individual who is a good listener and works well with team colleagues.
Main duties of the job
Contribute towards a calendar of marketing activities. Manage and create content for social media platforms. Support with creation of photo and video content. Produce error-free, creative copy for various communication channels. Build and maintain relationships with a wide range of stakeholders. Prioritise tasks ensuring efficient use of time. Generate innovative ideas and implement plans effectively.
About us
Dougie Mac is an open-culture organisation, underpinned by clear strategic aims, vision and values. By joining Dougie Mac, you will be part of a dedicated team of professionals who are committed to delivering person-led, responsive and cost effective services of the highest quality. Staff at Dougie Mac are well-motivated, with professional development pathways, and given opportunities to be reflective in their roles through supervision and reflective practice.
Dougie Mac has been named the UKs Best Charity to Work For in the 2023 quarter 3 league table compiled by independent employee engagement specialists, Best Companies.
The prestigious title was awarded by the Best Companies 2023 Accreditation which also gave Dougie Mac a three star rating the highest possible ranking meaning that the hospice is now classed as a World-Class Organisation to work for.
The Hospice offers a competitive salary and benefits package, including a contributory pension scheme, generous holiday allowance, funded study, free parking, Paycare and much more.
Job description
Job responsibilities
1.Contribute towards delivery and maintenance of a calendar of marketing activities in-line with hospice objectives
2.Contribute towards the creation of content for social media platforms ensuring it is relevant, engaging as well as maintaining a calendar of planned activity all in-line with hospice key messages
3.Monitoring of social media platforms and keep abreast of emerging trends for optimization opportunities, developing technology and new channels of communication
4.Communicate tangible results regularly with stakeholders to ensure the marketing activities undertaken are adding value to the organisation and are contributing towards the achievement of budgets and strategic aims.
5.Create compelling, error-free content for a wide range of materials to support not only the income generation activities but also information giving materials for non-income generating areas of the hospice to inform hospice stakeholders and the wider public
6.Work alongside graphic designers to produce marketing/information giving materials that are consistent with brand identity and in-line with key messages
7.Support with the creation of digital media such as photo and video content as required; helping to maintain a current library of media resources in line with hospice consent policy for use in hospice materials
8.Assist colleagues with advertising opportunities, using media links and relationships to ensure the highest income to cost ratios possible are achieved.
9.Work closely with Marketing Team colleagues to identify and deliver online and offline promotional opportunities as well as Marketing-led projects
10.Build strong working relationships across all areas of the hospice, including our network of hospice charity shops, to ensure engagement with, and an understanding of, the benefits of the marketing function for the success of the whole organisation
11.Play an active role in supporting the Head of Marketing & Communications regarding general tasks of the function.
Job description
Job responsibilities
1.Contribute towards delivery and maintenance of a calendar of marketing activities in-line with hospice objectives
2.Contribute towards the creation of content for social media platforms ensuring it is relevant, engaging as well as maintaining a calendar of planned activity all in-line with hospice key messages
3.Monitoring of social media platforms and keep abreast of emerging trends for optimization opportunities, developing technology and new channels of communication
4.Communicate tangible results regularly with stakeholders to ensure the marketing activities undertaken are adding value to the organisation and are contributing towards the achievement of budgets and strategic aims.
5.Create compelling, error-free content for a wide range of materials to support not only the income generation activities but also information giving materials for non-income generating areas of the hospice to inform hospice stakeholders and the wider public
6.Work alongside graphic designers to produce marketing/information giving materials that are consistent with brand identity and in-line with key messages
7.Support with the creation of digital media such as photo and video content as required; helping to maintain a current library of media resources in line with hospice consent policy for use in hospice materials
8.Assist colleagues with advertising opportunities, using media links and relationships to ensure the highest income to cost ratios possible are achieved.
9.Work closely with Marketing Team colleagues to identify and deliver online and offline promotional opportunities as well as Marketing-led projects
10.Build strong working relationships across all areas of the hospice, including our network of hospice charity shops, to ensure engagement with, and an understanding of, the benefits of the marketing function for the success of the whole organisation
11.Play an active role in supporting the Head of Marketing & Communications regarding general tasks of the function.
Person Specification
Qualifications
Essential
- A level English or equivalent
Desirable
- CIM or degree level or above in a relevant subject
Experience
Essential
- Minimum of 2 years marketing experience
- Content creation for multiple social media channels
- Write, edit & proof-read copy for a range of audiences and channels
- Working with multiple teams / stakeholders
Desirable
- Knowledge and experience of basic video filming and editing
- Working within/with a charitable organisation
- Experience of working with a content management system (e.g. WordPress)
Additional Criteria
Essential
- Exceptional written and oral communication skills
- Organisational skills to manage and prioritise a demanding workload efficiently
- Advanced I.T. skills in particular experience of using Microsoft Office Suite (Word, Excel, Outlook and PowerPoint)
- Ability to work on own initiative with a can do attitude
- Remain focussed and accountable for own tasks
- A creative, open mind with the ability to identify opportunities
- Approachable & supportive team player
- Listens to and shares information, opinions and ideas
- Dress in a manner that conforms to accepted formal codes of business dress
- Ability to travel independently throughout the locality with access to suitable vehicle for business purposes
Desirable
- Knowledge of voluntary/3rd sector
- Provide analytical insights
- Result/deadline driven
- Confidence to challenge respectfully
- Ability to assess and resolve problems
- Personal resilience and emotional intelligence to deal with occasional exposure to emotional situations with service users
Person Specification
Qualifications
Essential
- A level English or equivalent
Desirable
- CIM or degree level or above in a relevant subject
Experience
Essential
- Minimum of 2 years marketing experience
- Content creation for multiple social media channels
- Write, edit & proof-read copy for a range of audiences and channels
- Working with multiple teams / stakeholders
Desirable
- Knowledge and experience of basic video filming and editing
- Working within/with a charitable organisation
- Experience of working with a content management system (e.g. WordPress)
Additional Criteria
Essential
- Exceptional written and oral communication skills
- Organisational skills to manage and prioritise a demanding workload efficiently
- Advanced I.T. skills in particular experience of using Microsoft Office Suite (Word, Excel, Outlook and PowerPoint)
- Ability to work on own initiative with a can do attitude
- Remain focussed and accountable for own tasks
- A creative, open mind with the ability to identify opportunities
- Approachable & supportive team player
- Listens to and shares information, opinions and ideas
- Dress in a manner that conforms to accepted formal codes of business dress
- Ability to travel independently throughout the locality with access to suitable vehicle for business purposes
Desirable
- Knowledge of voluntary/3rd sector
- Provide analytical insights
- Result/deadline driven
- Confidence to challenge respectfully
- Ability to assess and resolve problems
- Personal resilience and emotional intelligence to deal with occasional exposure to emotional situations with service users
