Job summary
Become part of The Myton Team and help us to make a difference...
This is an exciting opportunity for you to join our Marketing & Communications team as a full time Digital Marketing Officer and play an instrumental role in expanding our digital footprint and fundraising efforts.
The role will be based at our Warwick hospice, with travel to all of our hospices and shops in Warwickshire and Coventry.
Benefits of working at Myton
Myton is an amazing place to work, where the role every person plays has a positive impact for our patients, living with terminal illnesses, and their families. In recognition of this, we offer a wide range of employee benefits including:
- Increased employer pension contribution
- 28 days annual leave + bank holidays, increasing with long service
- Additional leave purchasing
- Winter savings club
- Discount schemes including Blue Light Card
- Death in service benefit
- Dedicated staff wellbeing team & mental health first aiders
- Employee Assistance Programme: confidential financial, legal & mental health support
- Free on-site flu jabs
- Free feminine hygiene products
- 24/7 GP access
- Free eye tests
- #DoingOurBit online fitness and wellbeing platform
- Menopause support
Main duties of the job
As a Digital Marketing Officer, your role will be integral in driving our fundraising efforts, income generation campaigns, and ensuring our message is heard far and wide. Youll be collaborating closely with our Fundraising, Lottery, and Retail Teams while also providing much-needed support to the marketing team on a day-to-day basis.
About you
This Digital Marketing Officer role requires someone who is:
- Enthusiastic
- Fexible
- Hard-working
- Able to multitask and work well under pressure to meet objectives and deadlines
- Well organised
- Has a keen eye for detail
- Takes pride in their work
Other roles you may have experience of might include: Marketing Assistant; Marketing Executive; Digital Marketing; Marketing Officer
About us
Myton is an organisation at the forefront of palliative and end of life care across Coventry and Warwickshire, with a national profile. We have 3 hospices, 2 inpatient units and a range of outpatient and community based services.
We have almost 300 staff and over 800 volunteers who are committed to improving the quality of life for patients and their families. Our people are central to the success of our palliative care services, our fundraising, support teams and our extensive retail footprint. We are a much loved and well supported charity, at the heart of our community.
Myton is looking forward, post the pandemic aiming to increase our reach and impact especially within our diverse communities, which will only be possible with an engaged and motivated workforce, equipped and ready for the challenges and changes that we all face.
We are committed to building an inclusive workplace and encourage everyone to bring their true selves to work. However you identify and whatever background you bring with you, we welcome you to apply. If there are any adjustments that would help improve your experience, you will be encouraged to share this with us if we invite you to interview.
We particularly welcome applications from people with disabilities and BAME candidates who are currently particularly under-represented in our hospices. We also believe our interview process should be inclusive and transparent. If there is anything missing or a way we can improve, please let us know.
Job description
Job responsibilities
This exciting role is based within the marketing & communication team and will be working alongside the Fundraising, Lottery and Retail Teams to support the implementation of digital fundraising and income generation campaigns across the website, social media and email communications. You are also required to assist the marketing team with any day to day needs as requested.
- Work with the Fundraising team to create, test and develop digital fundraising appeals
- Work with the Fundraising team to develop and maintain the Income Generation sections of the website
- Use analytics to monitor and improve the effectiveness and reach of the charitys online presence
- Support with creation and implementation of surveys to aid with the analysis of events and campaigns
- Develop and maintain a library of media resources for use in campaigns
- Work with the Fundraising Leadership Team to guide the department on digital fundraising and support the Income Generation team on innovation and best digital fundraising practice
- Work with the Digital Marketing Manager to produce and share regular analytical reports and results measuring campaign performance and impact
- Have an understanding of Charity and GDPR legislations - including but not limited to, Institute of Fundraising, Charity Digital Code, Fundraising Regulator, PECR, Charity Commission and Gambling Commission Guidelines
- Benchmark digital marketing campaigns and activities, make suggestions for improvements and new campaigns
- Support the Digital Marketing Manager to achieve set targets for supporter recruitment, conversions and income from digital activities and monitor and evaluate income and engagement
- Be responsible for Google Adword Grant monthly submissions to agency
- Create and implement automated supporter journeys for events, lottery and regular giving
- Create JustGiving Events and Campaigns for all community, challenge and ad hoc events
- Assist with monitoring and content for all of The Myton Hospices social media channels (Facebook, Twitter, Instagram, LinkedIn) ensuring that content is on brand and grow our TikTok
- Responsible for account management of our Retail Instagram accounts including a new Facebook group for Retail
- To assist with digital media creation for The Myton Hospices online channels such as photo and video
- To assist our Graphic Designer with graphic design needs and in house printing
- To support the whole Marketing and Communications team on a range of tasks as requested by the Head of Marketing and Communications
- Attend key fundraising events and activities and support with the marketing & promotion on the day
- Be prepared to travel between Mytons three sites in Coventry, Rugby and Warwick and our 24 shops to spend time regularly working at each of them to build good relationships with internal clients/ stakeholders
- Build effective links with the Marketing and Communications Team, the Income Generation Team including fundraising and lottery, and the Retail Team
- To attend Fundraising events as and when required
- Any other duties commensurate with the post
Job description
Job responsibilities
This exciting role is based within the marketing & communication team and will be working alongside the Fundraising, Lottery and Retail Teams to support the implementation of digital fundraising and income generation campaigns across the website, social media and email communications. You are also required to assist the marketing team with any day to day needs as requested.
- Work with the Fundraising team to create, test and develop digital fundraising appeals
- Work with the Fundraising team to develop and maintain the Income Generation sections of the website
- Use analytics to monitor and improve the effectiveness and reach of the charitys online presence
- Support with creation and implementation of surveys to aid with the analysis of events and campaigns
- Develop and maintain a library of media resources for use in campaigns
- Work with the Fundraising Leadership Team to guide the department on digital fundraising and support the Income Generation team on innovation and best digital fundraising practice
- Work with the Digital Marketing Manager to produce and share regular analytical reports and results measuring campaign performance and impact
- Have an understanding of Charity and GDPR legislations - including but not limited to, Institute of Fundraising, Charity Digital Code, Fundraising Regulator, PECR, Charity Commission and Gambling Commission Guidelines
- Benchmark digital marketing campaigns and activities, make suggestions for improvements and new campaigns
- Support the Digital Marketing Manager to achieve set targets for supporter recruitment, conversions and income from digital activities and monitor and evaluate income and engagement
- Be responsible for Google Adword Grant monthly submissions to agency
- Create and implement automated supporter journeys for events, lottery and regular giving
- Create JustGiving Events and Campaigns for all community, challenge and ad hoc events
- Assist with monitoring and content for all of The Myton Hospices social media channels (Facebook, Twitter, Instagram, LinkedIn) ensuring that content is on brand and grow our TikTok
- Responsible for account management of our Retail Instagram accounts including a new Facebook group for Retail
- To assist with digital media creation for The Myton Hospices online channels such as photo and video
- To assist our Graphic Designer with graphic design needs and in house printing
- To support the whole Marketing and Communications team on a range of tasks as requested by the Head of Marketing and Communications
- Attend key fundraising events and activities and support with the marketing & promotion on the day
- Be prepared to travel between Mytons three sites in Coventry, Rugby and Warwick and our 24 shops to spend time regularly working at each of them to build good relationships with internal clients/ stakeholders
- Build effective links with the Marketing and Communications Team, the Income Generation Team including fundraising and lottery, and the Retail Team
- To attend Fundraising events as and when required
- Any other duties commensurate with the post
Person Specification
Experience
Essential
- Fundraising marketing
- Website content
- Digital marketing
- Data entry
- Email marketing
- Social media content
Desirable
- Reporting for digital platforms
- Experience of WordPress
- Sound knowledge of InDesign, Illustrator, Fireworks and Photoshop
Other
Essential
- Full UK driving licence and a vehicle for work
- The right to work in the UK
Qualifications
Essential
- Conversant with: CMS (Content Management Systems); WordPress; HTML; Microsoft Office; managing digital communications channels (i.e. Facebook, Twitter, LinkedIn, Instagram)
Desirable
- Apps
- Web design
- Adobe InDesign CS6
- Adobe Illustrator CS6
- Adobe Photoshop CS6
- Adobe Premier Pro
Skills and Attributes
Essential
- A passion for social media and digital marketing
- Creative
- Eye for detail
- Able to articulate ideas
- Accuracy and proof reading
- Excellent IT skills
- Excellent communication skills (specifically in written English)
- Able to meet deadlines
- Able to multitask and work under pressure
- Able to work on their own and as part of a team
- Proactive
- Dynamic
- Hardworking
- Motivated
- Professional
- Enthusiastic
- Organised
- Flexible
- Demonstrates initiative
Desirable
- Confident presentation skills
- Layout and typography skills
- Experience of WordPress, CRM, email design, Google Analytics
Person Specification
Experience
Essential
- Fundraising marketing
- Website content
- Digital marketing
- Data entry
- Email marketing
- Social media content
Desirable
- Reporting for digital platforms
- Experience of WordPress
- Sound knowledge of InDesign, Illustrator, Fireworks and Photoshop
Other
Essential
- Full UK driving licence and a vehicle for work
- The right to work in the UK
Qualifications
Essential
- Conversant with: CMS (Content Management Systems); WordPress; HTML; Microsoft Office; managing digital communications channels (i.e. Facebook, Twitter, LinkedIn, Instagram)
Desirable
- Apps
- Web design
- Adobe InDesign CS6
- Adobe Illustrator CS6
- Adobe Photoshop CS6
- Adobe Premier Pro
Skills and Attributes
Essential
- A passion for social media and digital marketing
- Creative
- Eye for detail
- Able to articulate ideas
- Accuracy and proof reading
- Excellent IT skills
- Excellent communication skills (specifically in written English)
- Able to meet deadlines
- Able to multitask and work under pressure
- Able to work on their own and as part of a team
- Proactive
- Dynamic
- Hardworking
- Motivated
- Professional
- Enthusiastic
- Organised
- Flexible
- Demonstrates initiative
Desirable
- Confident presentation skills
- Layout and typography skills
- Experience of WordPress, CRM, email design, Google Analytics
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
