Job responsibilities
Communication and relationships
To communicate effectively and appropriately with donors to ensure donors feel
thanked and valued for their support.
To build donor relationships to support donor retention across individual giving.
Works with the Communications and Marketing Team to ensure that individual giving
(including Regular Giving, Legacy Giving and In memory giving) is promoted through
appropriate marketing and communication channels.
To ensure that Legacy giving is communicated and promoted across the whole
fundraising portfolio.
Embed the importance of legacy income/gifts in wills to the wider hospice teams
Works with the Community Liaison Officer to ensure legacy giving campaigns are
positioned effectively alongside Everything in Place.
Develop donor journeys for in memory, individual and legacy giving donors.
Collaborates with the Bereavement Team at the Hospice in achievement of Goal 4 of
the strategic plan to support bereavement journeys ensuring we have a suitable
portfolio to support these journeys.
Provides effective stewardship to donors who pay for a day.
Set up and management of tribute funds.
Interacts with donors who have set up tribute funds to provide a high level of donor
care.
Provides a high level of stewardship / donor care of in memory donors (donors /
fundraisers / event participants). This includes ensuring they are thanked appropriately
and in a timely manner.
Engages and builds strong relationships with funeral directors to provide the relevant
information to support bereavement and in memory giving.
Works with the Communications and Marketing team to produce targeted
communications in relation to Individual Giving.
Build relationships within the Development Team and external departments and with all
levels of seniority.
Adhere to the communications strategy, brand guidelines and key Hospice messages.
Provides information about in memory and legacy giving opportunities that may require
tact, persuasion or where there may be barriers to understanding (e.g. will writing).
Develops corporate relationships with local businesses who may support the promotion
of individual giving (e.g. funeral directors and law firms)
Analytical and judgement skills
Use judgement skills to assess and compare various options that can be adopted to
maximise acquisition, conversion and retention of individual and make decisions
accordingly.
Monitor and evaluate legacy campaigns and in memory giving activities.
Work with the Supporter Care and Data Manager to advise on segmentation and
analyse data from the database in relation to legacy and in memory giving. Work With
Communications and Marketing team to promote these activities.
Provide effective stewardship and development of donor pathways and processes
ensuring appropriate touch points are in place.
Work in collaboration with the Marketing and Communications Team to brief both internal
and external designers and the Graphic Designer, make judgements on the appropriate
design(s) and key messaging for Individual Giving marketing collateral.
Continually monitor campaigns and activities taking appropriate action to ensure key
outcomes are met.
Evaluate the success of a campaigns and complete a comprehensive de-brief of their
success.
Planning and organisational skills
To develop and coordinate plans to increase supporter engagement and to support
donor retention,
Deliver effective donor journeys through excellent stewardship to ensure the sustainability of
income sources.
Work with Communication and Marketing Team to develop and implement plans to
acquire new supporters (acquisition) and to retain existing supporters (retention). Plan
activities or programmes of work such as marketing plan.
Work with Supporter Care and Data Manager and Communications and Marketing Team
onsetting up marketing automation pathways to support donor journeys. Formulated
plans may need adjusting to support expected deliverables.
Develops and coordinates the delivery of the legacy giving plans and campaigns.
Develop and coordinate a pledger programme for donors that have left the Hospice a
gift in their Will
Operational delivery and coordination of in memory events (Sunflower / Light up a Life)
Works with Communications and Marketing Team to produce in memory products and
oversees the distribution of these.
Organises engagement events to retain in memory donors and promote individual
giving
Manage own time effectively and prioritise own workload.
Monitor and review key performance indicators at set intervals relating to individual
giving activities throughout the year and adjust working practises accordingly to ensure
targets are met.
Work with the Supporter Care and Data Manager to ensure that Donorflex is coordinated with the requirements of individual giving.
To follow a standardised set of procedures for inputting data onto the database.
Physical skills
Standard keyboard skills.
Patient/Client Care
Incidental contact with our guests or their relatives may be required as the result of a
particular campaign or event or by accepting donations.
The post holder should be able to communicate effectively and sensitively with our
guests and ensure confidentiality is maintained.
Policy and Service Development
Contributes to the development of procedures in relation to own area of work
Supports development of and implements delivery of in memory giving plans.
Recommendations should be made to the Development Manager regards to service
improvements. This might include for example new marketing techniques or
opportunities or the development of our database processes and procedures.
The post holder should comply with Hospice policies and procedures at all times.
Financial and Physical Resources
Monitoring the financial spend of agreed areas of responsibility, working within predetermined budgetary restrictions.
Contribute to the drawing up of financial budgets.
Contact suppliers to obtain quotes.
Raise purchase orders as requested to be signed by the budget holder.
Responsible for maintaining stock control and security of stock
Report as necessary any faults re: equipment or office accommodation and ensure the
safety and security of the building is met.
Deliver on key performance indicators set within their area of responsibility.
Responsible for the purchase of items from a delegated budget relating to their area
ensuring compliance with the hospice purchasing policy.
Exercise personal duty of care when using equipment such as computers and printers.
Report as necessary any faults re-equipment or office accommodation and ensure the
safety and security of the building is met.
Human Resources
Instruct new or less experienced employees or volunteers in their own work area. There will be a requirement to supervise volunteers, this will include delegating tasks
and managing their time.
Required to attend mandatory training courses.
Information Resources
Maintain accurate and up to date records of fundraising activities on Donorflex (the
fundraising database).
Under the direction of Supporter Care and Data Manager undertake work to assist with
the development of Donorflex.
Working in collaboration with the Communications and Marketing Team to maintain the
content of our website, social media pages in relation to Individual giving
Research and Development
Expectation to keep abreast of hospice-related news and topical issues.
The post holder will also be expected to research and understand the latest In Memory
and Legacy fundraising techniques and trends and implement where necessary to
mobilise support from the local community.
Continually look for ways to improve the quality of the service one provides within the
area of work.
Freedom to Act
Work using their own initiative, overseen by the Supporter Care and Data Manager.Management of own workload deciding when reference to the Supporter Care and
Data Manager as required/appropriate. Work is managed rather than supervised with results assessed at agreed intervals.
Having a flexible approach and the ability to work with other team members and
volunteers.
EFFORT & ENVIRONMENT
Physical
Assemble stands and promotional displays occasionally throughout the year. Requirement to exert light physical effort for short periods
Mental
Attention to detail is a vital part of the job role. Good numeracy and analytical skills are essential. Frequent requirement for concentration where the work pattern is predictable (few
competing demands)
Emotional
Exposure to distressing or emotional working conditions is rare; however this may
occur when spending time with a donor, guest or relative. Should the occasion arise
support and advice will be offered.
Working Conditions
Exposure to unpleasant working conditions is rare
Data Protection and Confidentiality
All employees have a responsibility in line with information governance to maintain
confidentiality and ensure the principles of the General Data Protection Regulation and Data Protection Act 2018 are applied to patients, clients, staff, volunteers and Hospice
business information, including electronic information. Only information required to fulfil
the duties of the role should be accessed by the post holder.
Health and Safety
The Hospice will take all reasonably practical steps to ensure the health, safety and
welfare of its employees while at work. Employees will familiarise themselves with the
Health & Safety Policy and procedure as well as the fire procedures and ensure a
safe working environment for self and others in line with these.
Safeguarding
All employees within the Hospice have a responsibility for, and are committed to,
safeguarding and promoting the welfare of children and vulnerable adults and ensure
they are protected from harm.
Note: This post is deemed to require a Disclosure check via the Disclosure and Barring
Service.
For full job description, please view attached document.
