Job summary
This is an exciting opportunity for an experienced communication or marketing professional to join an energetic hospital group. The role is for a hands-on, results-driven executive to lead the businessdevelopment team to develop & implement a marketing strategy for the Akessa Healthcare hospital group: The New Foscote Hospital in Banbury, The Royal Buckinghamshire Hospital in Aylesbury and 107 Harley Street, London. The appointee is expected to assist with the planned national expansion of the hospital group.
The appointee is expected to lead and hit the ground running. In view of this, previous substantial experience in communication or marketing, ideally in healthcare is prerequisite for consideration for the role.
The role is fulltime and the appointee is expected to work from our sites. Working from home is not offered.
Akessa Healthcare is in its growth phase. To fit in, the applicant must be willing to roll up his/her sleeve and make a contribution.
Main duties of the job
This senior appointee is expected to take responsibility for growing the referrals from all sectors and establish a strong marketing presence in both traditional and digital sectors. This will involve leading and managing a small team on all aspects of digital/online marketing, further developing the website, social media, SEO, copywriting etc, and also more traditional marketing including advertising, marketing collateral, networking etc. There will be a need to target all potential referrers so the role will have both b2b and b2c aspects.
The ideal candidate will have a broad marketing background encompassing both digital/online and traditional skills and be looking for an opportunity to establish pro-active marketing as a key element in company growth. Excellent content/copywriting skills are seen as vital for this role. The specialist nature of this marketing post requires previous experience in the medical sector.
The appointee will report directly to the CEO.
About us
The New Foscote Hospital has been successfully established in Banbury for over 40 years and has provided services and treatments to thousands of people from across the region during this time. We have over 50 consultants, all of whom are leaders in their specialist fields and choose to hold their private practices here, working alongside our friendly, highly qualified and experienced nursing and support teams.
The clinic in Harley Street specialises in orthodontics & maxillofacial surgery.
The Royal Buckinghamshire Hospital, established in 1832 is an independent rehabilitation centre based in Aylesbury, with an international reputation for treating patients with spinal cord injury, acquired brain injury, stroke, other neurological and medical conditions. Our flexible and intensive rehabilitation programmes use the latest technology and treatment methods to give patients maximum possible independence in the shortest possible time.
The clinical outcomes of the hospital group are of the highest standards. The latest CQC report rated our hospitals standards as Good overall and Outstanding for Caring.
The hospital group is, managed and run by clinicians. All colleagues are encouraged to feel empowered and to have an active voice on the management of their services.
Our organisation has a strong IT, operational, clinical governance and accountancy support.
Job description
Job responsibilities
The Role
This senior appointee is expected to take responsibility for growing the referrals from all sectors and establish a strong marketing presence in both traditional and digital sectors. This will involve leading and managing a small team on all aspects of digital/online marketing, further developing the website, social media, SEO, copywriting etc, and also more traditional marketing including advertising, marketing collateral, networking etc. There will be a need to target all potential referrers so the role will have both b2b and b2c aspects.
The ideal candidate will have a broad marketing background encompassing both digital/online and traditional skills and be looking for an opportunity to establish pro-active marketing as a key element in company growth. Excellent content/copywriting skills are seen as vital for this role. The specialist nature of this marketing post requires previous experience in the medical sector.
The appointee will report directly to the CEO.
Marketing
- Createstrategic marketing plans that drive volume and revenue for priority service lines and key clinicians.
- Implementintegrated promotional plans, including digital, direct mail, collateral, events, etc.
- Managehospital website, social media sites, and other external communication channels.
Employee Communications
- In conjunction with the hospital managers, develop programmes and host events to enhance relationships with physicians, in concert with the administration and medical staff.
Media Relations
- Drive positive hospital coverage in local and national outlets, develop relationships with reporters and clinicians, and pitch compelling and varied stories on hospital news, achievements and initiatives.
- Develop and implement strategy for elevating the reputation of the hospital and presentation in local media (including editorial board meetings, and hospital tours).
Crisis and Issues Management
- Maintain emergency preparedness, by ensuring appropriate message templates and quick-response plans are in place and regularly tested.
- Professionally and swiftly respond to anticipated and unanticipated operational, medical and other issues, including coordinating with hospital managers and other relevant leaders.
Community Engagement
- Oversee planning/implementation of local events, designed to achieve effective hospital presence in the community, key offices and organisations.
- Maintain programmes for community groups involving activities such as support groups, lectures, health fairs, programmes for schools and seniors, funding, and liaison with key offices and organisations throughout the region.
Travel
- The post is primarily based in Banbury, but the post holder is expected to make visits to The Royal Buckinghamshire Hospital in Aylesbury and the clinic in Harley Street, in London, as well as attend off-site meetings/events as required for the successful performance of their role
Job description
Job responsibilities
The Role
This senior appointee is expected to take responsibility for growing the referrals from all sectors and establish a strong marketing presence in both traditional and digital sectors. This will involve leading and managing a small team on all aspects of digital/online marketing, further developing the website, social media, SEO, copywriting etc, and also more traditional marketing including advertising, marketing collateral, networking etc. There will be a need to target all potential referrers so the role will have both b2b and b2c aspects.
The ideal candidate will have a broad marketing background encompassing both digital/online and traditional skills and be looking for an opportunity to establish pro-active marketing as a key element in company growth. Excellent content/copywriting skills are seen as vital for this role. The specialist nature of this marketing post requires previous experience in the medical sector.
The appointee will report directly to the CEO.
Marketing
- Createstrategic marketing plans that drive volume and revenue for priority service lines and key clinicians.
- Implementintegrated promotional plans, including digital, direct mail, collateral, events, etc.
- Managehospital website, social media sites, and other external communication channels.
Employee Communications
- In conjunction with the hospital managers, develop programmes and host events to enhance relationships with physicians, in concert with the administration and medical staff.
Media Relations
- Drive positive hospital coverage in local and national outlets, develop relationships with reporters and clinicians, and pitch compelling and varied stories on hospital news, achievements and initiatives.
- Develop and implement strategy for elevating the reputation of the hospital and presentation in local media (including editorial board meetings, and hospital tours).
Crisis and Issues Management
- Maintain emergency preparedness, by ensuring appropriate message templates and quick-response plans are in place and regularly tested.
- Professionally and swiftly respond to anticipated and unanticipated operational, medical and other issues, including coordinating with hospital managers and other relevant leaders.
Community Engagement
- Oversee planning/implementation of local events, designed to achieve effective hospital presence in the community, key offices and organisations.
- Maintain programmes for community groups involving activities such as support groups, lectures, health fairs, programmes for schools and seniors, funding, and liaison with key offices and organisations throughout the region.
Travel
- The post is primarily based in Banbury, but the post holder is expected to make visits to The Royal Buckinghamshire Hospital in Aylesbury and the clinic in Harley Street, in London, as well as attend off-site meetings/events as required for the successful performance of their role
Person Specification
Qualifications
Essential
- Proven track record with minimum of 3 years marketing and communications experience
- Ideally with healthcare marketing experience but at the very least must possess an appreciation for health care industry and services
- BA Degree in marketing, business, or related field
- Strong copywriting and editing skills, with a passion for detail
- Ability to demonstrate the ability to manage strategic marketing issues and understand their implications for a service organisation continually driving new opportunities and challenging the status quo
- Conversant with all media channels and their appropriate application
- Ability to practice and adhere to the highest Code of Conduct and Mission and Value Statement of the Excellent interpersonal skills with the ability to manage and understand the impact of competing pressures and conflicting priorities.
- The ability to work in an environment where relationships with operations, senior managers and professional groups are key to success
- A can do attitude with the ability to work well under pressure and deliver to tight deadlines, at the same time, taking the team with you on the journey. Enthusiasm, drive and energy
Desirable
- CIM qualification would be desirable
Person Specification
Qualifications
Essential
- Proven track record with minimum of 3 years marketing and communications experience
- Ideally with healthcare marketing experience but at the very least must possess an appreciation for health care industry and services
- BA Degree in marketing, business, or related field
- Strong copywriting and editing skills, with a passion for detail
- Ability to demonstrate the ability to manage strategic marketing issues and understand their implications for a service organisation continually driving new opportunities and challenging the status quo
- Conversant with all media channels and their appropriate application
- Ability to practice and adhere to the highest Code of Conduct and Mission and Value Statement of the Excellent interpersonal skills with the ability to manage and understand the impact of competing pressures and conflicting priorities.
- The ability to work in an environment where relationships with operations, senior managers and professional groups are key to success
- A can do attitude with the ability to work well under pressure and deliver to tight deadlines, at the same time, taking the team with you on the journey. Enthusiasm, drive and energy
Desirable
- CIM qualification would be desirable
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
