Promotional Marketing Manager - 12 month Maternity Cover

Job summary

*Please note, this is a 12 month FTC covering Maternity Leave

Are you an innovative marketer ready to make an impact? Can you drive campaigns that elevate brand awareness and client engagement?

As the Promotional Marketing Manager, you'll be responsible for producing & implementing a B2C promotional plan for BPAS, collaborating closely with the Head of Campaigns and Communications. This role entails organising & managing diverse marketing activities while utilising the full marketing mix.

You will devise effective campaigns, create compelling materials, & manage the marketing budget, ensuring that our promotional efforts resonate with potential service users & align with our Corporate Business Plan objectives.

You'll also oversee & support a small marketing team, fostering their development & ensuring effective collaboration.

This is a hybrid role working 36 hours per week over Monday to Friday with 1 day a week at our office in London.

About You

The successful candidate will have either a Chartered Institute of Marketing qualification, a Marketing Degree, or equivalent experience. You'll possess a minimum of five years experience in planning & maximising promotional marketing, as well as experience managing a marketing budget. Additionally, a solid understanding of PR & external communications is essential. You'll have a keen analytical mindset, creativity, & a high level of attention to detail with excellent communication abilities to engage effectively with various audiences.

Main duties of the job

• Develop a programme of marketing activities which raise awareness of BPAS and the services we provide using appropriate media channels.
• Track effectiveness of marketing campaigns and report findings. Ensuring marketing campaign spend delivers a return on investment.
• Devise national and regional campaigns and project manage their implementation.
• To maximise the potentialof the BPAS website, developing and managing an e- communications strategy.
• Todevelop and implement an e-communications plan to budget and schedule.
• Negotiate and liaise with specialist technical and design agencies.
• To manage the day-to-day activities of the Digital Marketing Executive and Marketing Assistant

About us

British Pregnancy Advisory Service (BPAS) is the UK's largest independent women's reproductive healthcare charity. We work mainly on behalf of the NHS across the country providing abortion, contraception, STI testing & treatment. We specialise in evidence-based, not-for-profit care reproductive healthcare.

Working with us:

Alongside a supportive and friendly working environment, BPAS has generous benefits:

• Life assurance cover at 3 times salary
• 34 days annual leave per year
• A defined contribution pension scheme.
• You will have access to our employee benefits programme through BHSF which includes special health & wellbeing services & lifestyle offers for you & your family. This includes various salary sacrifice schemes, counselling services & free private GP appointments.

BPAS is committed to safeguarding & promoting the welfare of vulnerable adults, children & young people through a safer recruitment framework. This includes a thorough selection process & a number of pre-employment checks.