Job summary
Are you passionate about advancing public understanding and influencing public opinion to support women's reproductive rights and health?
Do you thrive on developing and implementing innovative communication strategies and campaigns? If so, we have an exciting opportunity for you!
At BPAS, we are dedicated to advocating for women's reproductive choices and providing essential services to support their reproductive health. We believe in empowering women to make informed decisions about their bodies and futures. As the Associate Director of Communications & Campaigns, you will play a crucial role in developing and implementing comprehensive communications and marketing strategies. Your work will directly contribute to increasing brand awareness, engaging supporters and clients, and driving income from individual giving.
If you are a dynamic, creative, and strategic communicator who shares our passion for advocating women's reproductive rights and health, we would love to hear from you. BPAS offers a supportive and inclusive work environment, where your contributions make a significant impact on the lives of countless women.
Main duties of the job
- Develop and execute a multi-channel communications strategy to communicate our values, vision, and ambitions to the public and stakeholders.
- Lead proactive and reactive media activities, promoting and defending BPAS's services and enhancing public understanding of women's reproductive rights and health.
- Manage a "always on" press office, ensuring efficient media function to respond to opportunities effectively.
- Oversee a coherent social media strategy that aligns with our uncompromising approach to women's reproductive rights and choices.
- Act as the charity's primary media spokesperson and ensure appropriate positioning of BPAS representatives in press and broadcast media.
- Create and manage an impactful marketing strategy, taking into account the business plan, market dynamics, and pricing factors.
- Lead the development and management of the BPAS website, maximizing its potential.
- Develop client literature in collaboration with stakeholders and maintain brand integrity.
- Plan and manage the promotional marketing budget.
- Lead impactful public campaigns that advocate for women's reproductive choices, reflecting BPAS values and service users' needs and experiences.
- Develop effective campaign materials across various channels, collaborating with other organisations.
- Build and manage a CRM database of supporters, mobilising them to advance the charity's aims and objectives.
- Develop an engagement strategy for clients, encouraging them to become active supporters and advocates post-treatment.
About us
British Pregnancy Advisory Service (BPAS) is the UK's largest independent women's reproductive healthcare charity. We work mainly on behalf of the NHS across the country providing abortion, contraception, STI testing & treatment. We specialise in evidence-based, not-for-profit care reproductive healthcare.
Working with us:
Alongside a supportive and friendly working environment, BPAS has generous benefits: life assurance cover at 3 times salary, 34 days annual leave per year & a defined contribution pension scheme. You will have access to our employee benefits programme through BHSF which includes special health & wellbeing services & lifestyle offers for you & your family. This includes various salary sacrifice schemes, counselling services & free private GP appointments.
For our clinical roles, a full clinical training package will be provided along with comprehensive support. Nursing & midwifery colleagues will have the opportunity to train in 1st & 2nd trimester sonography scanning, contraception fitting & STI testing. For surgical units you will gain experience in conscious sedation & general anaesthetic treatment in our operating departments.
BPAS is committed to safeguarding & promoting the welfare of vulnerable adults, children & young people through a safer recruitment framework. This includes a thorough selection process & a number of pre-employment checks.
Job description
Job responsibilities
We are looking for someone who is educated to degree level or holds an equivalent qualification in a relevant area, with a minimum of 5 years of relevant experience in communications, public relations, or marketing.
You will have demonstrated experience in developing and executing successful communication strategies and campaigns across various channels, and be proficient in media relations, digital and social media platforms, and social media analytics.
You will also have:
- Strong leadership and interpersonal skills, with the ability to collaborate and build relationships with stakeholders.
- Strategic thinker with the ability to align communication initiatives with organisational goals and objectives.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
- Creative thinker with problem-solving skills to develop innovative communication strategies.
- Genuine passion for the organisation's charitable aims, mission, vision, and values.
- Commitment to a woman's right to choose abortion.
Further information
A full job description and salary information is attached and available for you to review and download.
Location: Hybrid working. Working from home with regular days in BPAS
office in London.
Travel maybe required to other BPAS
locations and Head Office in Leamington Spa for meetings and team days.
London Office: 30-31
Furnival St, London EC4A 1JQ.
Salary: £62,000 - £70,000 per annum dependent upon experience, skills and
qualifications
Contract: 12 months FTC - covering maternity leave
Hours Per Week: 36 hours full time
Hours of Work:
- Monday- Thursday 09:00
17:00
- Friday
09:00 15:30
Interested so far? Don't delay, apply today!
This job advert may close before the advertised closing date if sufficient applications have been received. Please apply for this job as soon as you can, if interested.
The Small Print: All applicants must be pro-choice.
If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.
References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 3 years of employment references including information on reasons for leaving and any gaps in employment.
COVID-19: BPAS encourages all applicants to be fully vaccinated against COVID-19 and we invite you to share evidence of your vaccination status. This is in addition to the requirement to provide evidence of vaccination/immunity against the following conditions of Tuberculosis, Hepatitis B, MMR and Varicella for clinical roles directly involved in patient care.
Job description
Job responsibilities
We are looking for someone who is educated to degree level or holds an equivalent qualification in a relevant area, with a minimum of 5 years of relevant experience in communications, public relations, or marketing.
You will have demonstrated experience in developing and executing successful communication strategies and campaigns across various channels, and be proficient in media relations, digital and social media platforms, and social media analytics.
You will also have:
- Strong leadership and interpersonal skills, with the ability to collaborate and build relationships with stakeholders.
- Strategic thinker with the ability to align communication initiatives with organisational goals and objectives.
- Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
- Creative thinker with problem-solving skills to develop innovative communication strategies.
- Genuine passion for the organisation's charitable aims, mission, vision, and values.
- Commitment to a woman's right to choose abortion.
Further information
A full job description and salary information is attached and available for you to review and download.
Location: Hybrid working. Working from home with regular days in BPAS
office in London.
Travel maybe required to other BPAS
locations and Head Office in Leamington Spa for meetings and team days.
London Office: 30-31
Furnival St, London EC4A 1JQ.
Salary: £62,000 - £70,000 per annum dependent upon experience, skills and
qualifications
Contract: 12 months FTC - covering maternity leave
Hours Per Week: 36 hours full time
Hours of Work:
- Monday- Thursday 09:00
17:00
- Friday
09:00 15:30
Interested so far? Don't delay, apply today!
This job advert may close before the advertised closing date if sufficient applications have been received. Please apply for this job as soon as you can, if interested.
The Small Print: All applicants must be pro-choice.
If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.
References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 3 years of employment references including information on reasons for leaving and any gaps in employment.
COVID-19: BPAS encourages all applicants to be fully vaccinated against COVID-19 and we invite you to share evidence of your vaccination status. This is in addition to the requirement to provide evidence of vaccination/immunity against the following conditions of Tuberculosis, Hepatitis B, MMR and Varicella for clinical roles directly involved in patient care.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent qualification or work experience in a relevant area.
- Minimum of 5 years of relevant experience in communications, public relations, or marketing, preferably in a managerial or leadership role.
- Demonstrated experience in developing and implementing successful communication strategies and campaigns across various channels (traditional and digital).
Experience
Essential
- Media Relations - ability to develop and execute effective media strategies, including drafting press releases, organising media events, and responding to media inquiries, building and maintaining relationships with journalists, editors and influencers.
- Digital and Social Media - proficient in utilising digital and social media platforms to amplify organisational messaging and engage target audiences, along with knowledge of social media analytics and tools to measure the effectiveness of communication efforts and make data-driven decisions
Desirable
- Familiarity with issues and challenges in reproductive sexual health care industry or / charitable sector
Skills
Essential
- Excellent leadership skills with the ability to effectively manage and inspire a team of communications professionals. Demonstrated experience in setting goals, assigning responsibilities, and ensuring the timely and successful execution of communication projects. Strong interpersonal skills with the ability to collaborate and build relationships with internal and external stakeholders.
- Strategic Thinking - Strong strategic mindset with the ability to align communication initiatives with organisational goals and objectives. Proven track record in developing and executing comprehensive communication plans that drive engagement and support organisational strategies. Ability to analyse data, monitor trends, and identify opportunities for improvement in communication efforts.
- Ability to think outside the box and bring fresh ideas to the table while adapting to changing trends and technologies.
General
Essential
- Possesses a genuine passion for the organisation's charitable aims, mission, vision and values.
- Do you support a woman's right to choose abortion?
Desirable
- Please add any further information or statements, if required, to support your application.
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent qualification or work experience in a relevant area.
- Minimum of 5 years of relevant experience in communications, public relations, or marketing, preferably in a managerial or leadership role.
- Demonstrated experience in developing and implementing successful communication strategies and campaigns across various channels (traditional and digital).
Experience
Essential
- Media Relations - ability to develop and execute effective media strategies, including drafting press releases, organising media events, and responding to media inquiries, building and maintaining relationships with journalists, editors and influencers.
- Digital and Social Media - proficient in utilising digital and social media platforms to amplify organisational messaging and engage target audiences, along with knowledge of social media analytics and tools to measure the effectiveness of communication efforts and make data-driven decisions
Desirable
- Familiarity with issues and challenges in reproductive sexual health care industry or / charitable sector
Skills
Essential
- Excellent leadership skills with the ability to effectively manage and inspire a team of communications professionals. Demonstrated experience in setting goals, assigning responsibilities, and ensuring the timely and successful execution of communication projects. Strong interpersonal skills with the ability to collaborate and build relationships with internal and external stakeholders.
- Strategic Thinking - Strong strategic mindset with the ability to align communication initiatives with organisational goals and objectives. Proven track record in developing and executing comprehensive communication plans that drive engagement and support organisational strategies. Ability to analyse data, monitor trends, and identify opportunities for improvement in communication efforts.
- Ability to think outside the box and bring fresh ideas to the table while adapting to changing trends and technologies.
General
Essential
- Possesses a genuine passion for the organisation's charitable aims, mission, vision and values.
- Do you support a woman's right to choose abortion?
Desirable
- Please add any further information or statements, if required, to support your application.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
