Job summary
We’re looking to recruit a proactive, enthusiastic and
skilled marketing and communications professional to help us develop and
establish communications and marketing as a key function at Southport and
Formby Health. You will be a leader and champion for communications within the
organisation; developing strategies, improving the organisation’s website,
creating exciting and engaging content that can be used across digital and
print platforms, and supporting Service Managers to promote their work to the
local community.
If you have experience of developing a communications
function and thrive on shaping a role to your skills and expertise, then this
is the job for you. Having recently undergone a re-branding project that is almost
ready to launch, and following rapid expansion of the organisation over the
past two years, it’s a very exciting time to join Southport and Formby Health.
Alongside a great salary, we also offer six weeks annual
leave plus bank holidays, access to an excellent NHS pension, staff
well-being initiatives and access to an NHS discount card.
The post is advertised as part-time between 22.50 and 28 hours per week, this is flexible depending on the successful applicant.
Interviews will take place on Tuesday 7th June.
Main duties of the job
In
summary, the Marketing and Communications Lead will:
·
Lead
the marketing, communications and engagement activities for Southport and
Formby Health and our local Primary Care Network (the PCN) which comprises of
all sixteen of the local GP surgeries.
·
Provide
input into the overall strategic planning processes which creates clear and
achievable plans that are aligned with the organisational objectives of
Southport and Formby Health and the Primary Care Network that it manages.
·
Manage
the internal communication programmes to Southport and Formby employees and the
wider PCN staff network.
·
Deliver
engaging external communications programmes that align with the strategic plans
and making full use of our website and portfolio of social media channels.
·
Support
the Service Managers in the collection and interpretation of timely and
insightful feedback from service users.
·
Support
the HR function in developing a communications programme that promotes career
opportunities and helps establish the organisation as an employer of choice
·
Establish
the role of Communications and Marketing as a key function in the running of a
new but growing business operating in a dynamic and challenging NHS.
About us
We are a GP owned company created to enhance the delivery of healthcare services to people living in Southport and Formby. Our services are provided locally, meaning fewer visits to large, busy hospitals and faster treatment in a convenient location. We’re also flexible, offering extended hours access to a GP during evenings and weekends – recognising that sometimes getting to a daytime appointment just isn’t possible.
Our member practices share resources to ensure that the services we offer are the best they can be. We’re a high quality, responsive, forward thinking organisation proudly serving our local community.
Job description
Job responsibilities
Job Description
In
summary, the Marketing and Communications Lead will:
·
Lead
the marketing, communications and engagement activities for Southport and
Formby Health and our local Primary Care Network (the PCN) which comprises of
all sixteen of the local GP surgeries.
·
Provide
input into the overall strategic planning processes which creates clear and
achievable plans that are aligned with the organisational objectives of
Southport and Formby Health and the Primary Care Network that it manages.
·
Manage
the internal communication programmes to Southport and Formby employees and the
wider PCN staff network.
·
Deliver
engaging external communications programmes that align with the strategic plans
and making full use of our website and portfolio of social media channels.
·
Support
the Service Managers in the collection and interpretation of timely and
insightful feedback from service users.
·
Support
the HR function in developing a communications programme that promotes career
opportunities and helps establish the organisation as an employer of choice
·
Establish
the role of Communications and Marketing as a key function in the running of a
new but growing business operating in a dynamic and challenging NHS.
Internal
Communications
·
Run a
programme of internal communications for our core staff (approx. 30 people)
using a range of media and covering company news and developments and staff
wellbeing.
·
Manage
the knowledge base that supports staff across our PCN member practices,
ensuring content is comprehensive and up to date.
·
Develop
and promote Agilio Teamnet as the primary platform for internal communications.
·
Develop
supportive and collaborative relationships with employees in the organisation
and key individuals in the PCN and member practices
Websites
·
Develop
and maintain the Southport and Formby Health website so that it presents engaging
and inclusive information about our company and the services we deliver
·
Provide
the expertise to ensure that our websites comply with all the accessibility
requirements of an NHS service provider.
·
Work
with our member practices and Informatics group to support the development of
individual practice and PCN websites, developing shared content where possible
and progressing towards a uniform ‘look-and-feel’ across all practices.
Social
Media
·
Deliver
engaging programmes across a range of channels including Facebook, Twitter and
LinkedIn, promoting the organisations clinical services and local primary care
services.
·
Use
social media as a key method of attracting talented healthcare and
administrative staff to our organisation
·
Establish
social media as a key communications channel for the local community
Marketing
·
Complete the current project to refresh the
Southport and Formby Health brand and oversee its launch and ongoing
development.
·
Act as custodian of our brand, ensuring its
value and integrity is maintained.
·
Work
with Service Managers to research, write and manage the production of a wide range of physical
and digital content to promote the services.
·
Ensure
messages and activities are consistent in style, content, visual identity, and
are coordinated effectively across the organisation
Job description
Job responsibilities
Job Description
In
summary, the Marketing and Communications Lead will:
·
Lead
the marketing, communications and engagement activities for Southport and
Formby Health and our local Primary Care Network (the PCN) which comprises of
all sixteen of the local GP surgeries.
·
Provide
input into the overall strategic planning processes which creates clear and
achievable plans that are aligned with the organisational objectives of
Southport and Formby Health and the Primary Care Network that it manages.
·
Manage
the internal communication programmes to Southport and Formby employees and the
wider PCN staff network.
·
Deliver
engaging external communications programmes that align with the strategic plans
and making full use of our website and portfolio of social media channels.
·
Support
the Service Managers in the collection and interpretation of timely and
insightful feedback from service users.
·
Support
the HR function in developing a communications programme that promotes career
opportunities and helps establish the organisation as an employer of choice
·
Establish
the role of Communications and Marketing as a key function in the running of a
new but growing business operating in a dynamic and challenging NHS.
Internal
Communications
·
Run a
programme of internal communications for our core staff (approx. 30 people)
using a range of media and covering company news and developments and staff
wellbeing.
·
Manage
the knowledge base that supports staff across our PCN member practices,
ensuring content is comprehensive and up to date.
·
Develop
and promote Agilio Teamnet as the primary platform for internal communications.
·
Develop
supportive and collaborative relationships with employees in the organisation
and key individuals in the PCN and member practices
Websites
·
Develop
and maintain the Southport and Formby Health website so that it presents engaging
and inclusive information about our company and the services we deliver
·
Provide
the expertise to ensure that our websites comply with all the accessibility
requirements of an NHS service provider.
·
Work
with our member practices and Informatics group to support the development of
individual practice and PCN websites, developing shared content where possible
and progressing towards a uniform ‘look-and-feel’ across all practices.
Social
Media
·
Deliver
engaging programmes across a range of channels including Facebook, Twitter and
LinkedIn, promoting the organisations clinical services and local primary care
services.
·
Use
social media as a key method of attracting talented healthcare and
administrative staff to our organisation
·
Establish
social media as a key communications channel for the local community
Marketing
·
Complete the current project to refresh the
Southport and Formby Health brand and oversee its launch and ongoing
development.
·
Act as custodian of our brand, ensuring its
value and integrity is maintained.
·
Work
with Service Managers to research, write and manage the production of a wide range of physical
and digital content to promote the services.
·
Ensure
messages and activities are consistent in style, content, visual identity, and
are coordinated effectively across the organisation
Person Specification
Experience
Essential
- Significant experience of working in complex organisations using a wide range of engagement and communications techniques and methodologies both at company level and locally
- Experience of producing effective written materials for a range of audiences/purposes, including websites, social media, newsletters and marketing materials
- Track record of developing and implementing effective communications and engagement plans (from creation to feedback, tracking, project management, delivery and evaluation)
- Building effective partnerships with internal and externals groups
- Managing and developing websites (both content and technical functionality)
- Managing and developing social media channels (particularly Facebook, Twitter and LinkedIn)
Qualifications
Essential
- Qualification in marketing or relevant experience in marketing and communications
Skills and Knowledge
Essential
- Ability to work independently, taking responsibility for delivering workstreams and implementing plans to agreed quality standards and timescales
- Ability to communicate effectively and confidently both verbally and written to a wide range of audiences
- Ability to influence at all levels of an organisation and external stakeholders
- Excellent time management through effective planning, organisation and prioritisation of workload
- Knowledge of stakeholder consultation and communications techniques
- Excellent working knowledge of a broad range of IT systems, including Content Management Systems, Microsoft Office, Adobe Creative Suite and survey management systems (i.e. SmartSurvey)
- An understanding of the importance and requirements of GDPR regulations, confidentiality, equality and diversity, and Accessible Information Standards
- Excellent knowledge of marketing and communications principles and techniques
Person Specification
Experience
Essential
- Significant experience of working in complex organisations using a wide range of engagement and communications techniques and methodologies both at company level and locally
- Experience of producing effective written materials for a range of audiences/purposes, including websites, social media, newsletters and marketing materials
- Track record of developing and implementing effective communications and engagement plans (from creation to feedback, tracking, project management, delivery and evaluation)
- Building effective partnerships with internal and externals groups
- Managing and developing websites (both content and technical functionality)
- Managing and developing social media channels (particularly Facebook, Twitter and LinkedIn)
Qualifications
Essential
- Qualification in marketing or relevant experience in marketing and communications
Skills and Knowledge
Essential
- Ability to work independently, taking responsibility for delivering workstreams and implementing plans to agreed quality standards and timescales
- Ability to communicate effectively and confidently both verbally and written to a wide range of audiences
- Ability to influence at all levels of an organisation and external stakeholders
- Excellent time management through effective planning, organisation and prioritisation of workload
- Knowledge of stakeholder consultation and communications techniques
- Excellent working knowledge of a broad range of IT systems, including Content Management Systems, Microsoft Office, Adobe Creative Suite and survey management systems (i.e. SmartSurvey)
- An understanding of the importance and requirements of GDPR regulations, confidentiality, equality and diversity, and Accessible Information Standards
- Excellent knowledge of marketing and communications principles and techniques
