Job summary
We are looking for a Digital Marketing Manager to take responsibility for the strategic direction of the digital marketing activity of the hospice. St Clare is a special place to work and we are looking for someone who understands our ethos and wants to make a real difference to the local community by bringing their skills to St Clare.
This wont be the first time you have used your digital marketing skills professionally as you work with colleagues to maximise digital engagement, reach new supporters and service users and use data insight and analysis to help inform strategic digital marketing decision-making.
It is a new role for St Clare, and you will be joining us at an exciting time, as we expand the income generation, marketing and communications teams to support our ambitious hospice-wide 2022+ strategy. This could be a role for someone looking for their first step into management.
You will relish the chance to project manage the day-to-day digital marketing activity, line-manage the Digital Content & Marketing Officer and liaise with the wider MarComms team.
We offer a competitive salary and benefits package including a new Health Cash Plan, generous leave allowance, pension and life assurance scheme, Employee Assistance Programme, free parking, subsidised lunches, and the option to continue your membership of the NHS pension scheme. We offer excellent development opportunities and are committed to supporting individuals in their learning and development.
Main duties of the job
This is a Digital Marketing Manager role with responsibility for leading and
growing all digital marketing activity across the hospice. You will work with colleagues to
maximise digital engagement, reach new supporters and service users, using data
insight and analysis to help inform strategic digital marketing
decision-making.
You will
project manage the day-to-day digital marketing activity, managing the Digital
Content and Marketing Officer and liaising with the wider MarComms team and be
responsible for the strategic direction of the digital marketing activity of
the hospice.
The role will
be proactive working with the following areas.
Income
generation including retail and ecommerce
Clinical
services
Community
engagement activity
Education
provision
The role will
be responsible for promoting the work we do as a hospice and palliative care
and will be instrumental in supporter acquisition and moulding the supporter
journey.
About us
St Clare Hospice provides specialist
palliative care to improve the lives of people affected by a life-limiting
illness in West Essex and the borders of East Hertfordshire. Our care helps
patients, their families, and carers, to make the most of every moment
together, no matter how long they have left to live.
We support them at home and in the Hospice.
With limited NHS funding, we need to raise more than 70% of our annual costs to
provide our vital services; in 2023/2024 the running costs are expected to be £7.3 million. We therefore rely on our local community to help us raise
money each year so we can continue being there for local families facing one of
the most difficult journeys in life.
Job description
Job responsibilities
Responsible for the strategic direction
of the digital marketing activity of the hospice.
Responsible for leadingand growing
all digital marketing activity across the hospice.
Maximising digital engagement, reaching new
supporters and service users and using data insight and analysis to help inform
strategic digital marketing decision-making.
Project managing the day-to-day digital
marketing activity
Managing the Digital Content and
Marketing Officer
Job description
Job responsibilities
Responsible for the strategic direction
of the digital marketing activity of the hospice.
Responsible for leadingand growing
all digital marketing activity across the hospice.
Maximising digital engagement, reaching new
supporters and service users and using data insight and analysis to help inform
strategic digital marketing decision-making.
Project managing the day-to-day digital
marketing activity
Managing the Digital Content and
Marketing Officer
Person Specification
Personal Qualities and Attributes
Essential
- You will be a team player, with excellent interpersonal skills, able to work in partnership with both the MarComms team and key stakeholders across the organisation
- Commitment to equality and valuing diversity and understanding of how this applies to own area of work
- Commitment to the aims and charitable objectives of St Clare Hospice
- Committed to own continuing professional learning and development
- You will be able to work on your own initiative, with strategic decision-making skills and budgetary responsibility for appliable areas of this role
Qualifications
Essential
- You will have a qualification in digital marketing to degree level or equivalent
Experience
Essential
- Demonstrable extensive experience in a similar digital marketing role with a proven record of success
- Relevant experience of developing and delivering a digital strategy, and the ability to demonstrate an understanding of what makes an effective digital and social media presence
- The experience and proven ability to manage and lead creative and message development for campaigns and calls to action across digital and social media channels and tailor communications to different target audiences
- Advanced experience creating interesting and varied organic social content
- Advanced experience in writing, planning, delivering, optimising, and reporting on paid digital campaigns to improve performance and optimise budgets
- Extensive experience in developing and producing optimised website content
- Advanced experience of website management, familiarity with web design and an excellent working knowledge of WordPress CMS or similar
- Experience of delivering improvements to a website and measuring outcomes
- Advanced experience in pulling reports, analysing the digital activity using GA4 and other tools
- You will have experience of writing clear, compelling, audience-centred content, for various platforms including traditional and digital marketing including case studies
- Project management experience
Desirable
- Experience of line management
- Experience of working in healthcare or the third sector
- Experience of managing budgets
Knowledge
Essential
- A sound working knowledge of e-marketing software such as Mailchimp or similar e-marketing platform
- You will have knowledge of the supporter journey and will be able to apply your knowledge of this to the role and project manage cross hospice campaigns
Desirable
- Knowledge of using Microsoft Teams as a communication channel
Skills and Abilities
Essential
- Excellent written and verbal communication skills
- Excellent interpersonal skills
- Proficient in the use of IT
- Ability to think strategically
- Good organisational skills, including ability to plan and manage the work of a team and to project deadlines
- Problem solving skills
- Ability to manage conflicting priorities
- Ability to work under pressure
- Ability to analyse data from various sources and interpret and report on it
- Briefing third party consultants
Other requirements
Essential
- Willingness to travel to external meetings and venues (occasional)
Person Specification
Personal Qualities and Attributes
Essential
- You will be a team player, with excellent interpersonal skills, able to work in partnership with both the MarComms team and key stakeholders across the organisation
- Commitment to equality and valuing diversity and understanding of how this applies to own area of work
- Commitment to the aims and charitable objectives of St Clare Hospice
- Committed to own continuing professional learning and development
- You will be able to work on your own initiative, with strategic decision-making skills and budgetary responsibility for appliable areas of this role
Qualifications
Essential
- You will have a qualification in digital marketing to degree level or equivalent
Experience
Essential
- Demonstrable extensive experience in a similar digital marketing role with a proven record of success
- Relevant experience of developing and delivering a digital strategy, and the ability to demonstrate an understanding of what makes an effective digital and social media presence
- The experience and proven ability to manage and lead creative and message development for campaigns and calls to action across digital and social media channels and tailor communications to different target audiences
- Advanced experience creating interesting and varied organic social content
- Advanced experience in writing, planning, delivering, optimising, and reporting on paid digital campaigns to improve performance and optimise budgets
- Extensive experience in developing and producing optimised website content
- Advanced experience of website management, familiarity with web design and an excellent working knowledge of WordPress CMS or similar
- Experience of delivering improvements to a website and measuring outcomes
- Advanced experience in pulling reports, analysing the digital activity using GA4 and other tools
- You will have experience of writing clear, compelling, audience-centred content, for various platforms including traditional and digital marketing including case studies
- Project management experience
Desirable
- Experience of line management
- Experience of working in healthcare or the third sector
- Experience of managing budgets
Knowledge
Essential
- A sound working knowledge of e-marketing software such as Mailchimp or similar e-marketing platform
- You will have knowledge of the supporter journey and will be able to apply your knowledge of this to the role and project manage cross hospice campaigns
Desirable
- Knowledge of using Microsoft Teams as a communication channel
Skills and Abilities
Essential
- Excellent written and verbal communication skills
- Excellent interpersonal skills
- Proficient in the use of IT
- Ability to think strategically
- Good organisational skills, including ability to plan and manage the work of a team and to project deadlines
- Problem solving skills
- Ability to manage conflicting priorities
- Ability to work under pressure
- Ability to analyse data from various sources and interpret and report on it
- Briefing third party consultants
Other requirements
Essential
- Willingness to travel to external meetings and venues (occasional)
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
