Marketing and Projects Officer (Income Generation)

Job description

Job responsibilities

Job Purpose

To work alongside both Fundraising and Retail departments at Weldmar Hospicecare to plan and execute various promotions and campaigns, in order to maximise income generation opportunities and awareness.

You will work as part of the overall Marketing and Communications Department at Weldmar Hospicecare but primarily contribute to the goals of income generation departments.

Scope and Limits of Authority

Reporting to the Marketing and Communications Lead, the Marketing and Projects Officer is responsible for helping to plan, coordinate and deliver targeted specific promotions and campaigns for Fundraising and Retail operations.

The postholder will work as part of the Marketing and Communications team on both internal and external marketing projects. This may include, but are not limited to, promotions across our retail stores, Weldmars own fundraising events and initiatives, opportunities linking to national or local awareness campaigns, and charity wide messaging as part of the overall Marketing and Communications Strategy.

The postholder will be required to be self-motivated and driven by the aims and objectives of Weldmar Hospicecare, with the ability to work to deadlines, and collaborate with colleagues across the charity.

The Marketing and Projects Officer is a key member of the Marketing and Communications Steering Group.

Job tasks

Responsibilities will include but not be restricted to:

Internally

• Assist with the concept, design and delivery of cost-effective campaigns and promotions, providing the most impactful return on investment.
• Follow the use of sound branding guidelines across all promotions and campaigns
• Be involved in delivering internal and external specific campaigns or awareness activities throughout the year, working alongside your marketing colleagues, supporting the aims and objectives of the Fundraising and Retail departments.
• Contributing to projects across the wider charity if required.

Externally

• Assist with delivering impactful campaigns (incorporating visuals, social media and website content, and press release copy), as set out by the Marketing and Communications Strategy, to ensure that Weldmar Hospicecare is seen as the charity of choice; to shop or donate goods, to financially support, or volunteer for.
• Work with the wider Marketing and Communications team to help create public facing campaigns and promotions to engage, educate and increase exposure of Weldmars retail services and range of fundraising opportunities.
• Support the Fundraising department with impactful event or activity launches, and multi-platform campaigns to raise awareness and exposure for fundraising products.
• Support the retail team with eye catching and customer related promotions such as clearance events, gift aid acquisition and retention, volunteering, and other opportunities.
• Work onsite at key events, such as charity or fundraising events, as part of the wider Marketing and Communications team.

Platforms

• Work alongside colleagues to identify, advise and take advantage of the appropriate platforms for each marketing campaign or promotional activity
• Contribute towards the overall Marketing and Communications Strategy for the organisation.
• Use individual platforms and methods of communication appropriately.
• Ensure the delivery of all promotions or campaigns are in line with the charity brand guidelines.
• Review and assess the effectiveness of promotions and campaigns throughout; adjust as necessary to maximise best results, and utilise learnings for future campaigns.

Person Specification

Skills and Abilities

Essential

• - Excellent interpersonal skills including the ability to build relationships and work collaboratively with key colleagues across the organisation.
• - Excellent communication skills; verbal and written.
• - Good planning and organising skills, including the ability to prioritise workload effectively, ensuring deadlines are met.
• - Attention to detail and passionate about the high standard of work delivered.
• - Initiative and creativity, including thinking of engaging new ways to reach our current and potential supporters.
• - Positive attitude and willingness to assist team members even when it is not in your normal job responsibilities and able to work under pressure in a calm and collected manner.
• - The confidence to be able to contribute ideas on promotions and campaign opportunities across Weldmar Hospicecare.
• - Work towards achieving key performance indicators to deliver successful campaigns and promotional projects.

Qualifications

Essential

• - A proven track record of creativity and promotion/campaign delivery for other businesses, charities or organisations with examples of previous creative achievements.
• - Knowledge of various marketing platforms including digital, local and unconventional.
• - Understands the work of Weldmar Hospicecare and able to represent the organisation both internally and externally when required.
• - Competent computer skills including Microsoft Office applications and Canva.

Experience

Essential

• - Experience of working in a marketing environment, producing high quality and accurate work with short timescales.
• - Previous experience of delivering campaigns or promotions for a charity, business or organisation to deliver key results in a short timescale.
• - Proven experience of being able to work both as an individual and contribute to the goals of the overall team.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Weldmar Hospicecare

Address

Herringston Road

Dorchester

Dorset

DT1 2SL

Employer's website

https://www.weld-hospice.org.uk/ (Opens in a new tab)