Job summary
BHCIC
has identified the need to strengthen our strategic and operational communications
capacity over the next 18-24 months.
The post holder will take the lead in developing our communication strategy, support a rebranding of the
organisation and positively promote our ongoing work, achievements and contribution to the
delivery of local health & care services in Wandsworth more extensively.
We are seeking to recruit an experienced and innovative
communications lead to join our management team and take forward this
challenging programme of work in close collaboration with colleagues within the
organisation and external partners.
Main duties of the job
Be responsible for the preparation and
implementation of a communications strategy to align with the wider strategic development
of the organisation;
Develop, prepare and implement a corporate brand for
the organisation;
Be responsible for the preparation and publication of
communications materials, publications and content across diverse media that
promote the organisation and inform patients/stakeholders of the services, work
and achievements of BHCIC;
Support BHCIC Patient Engagement & Involvement
leads in the effective communications of the role, purpose & priorities of
the organisation and offer practical support for engagement events and
initiatives;
Provide direct communications support to the Wandsworth
Integrated Care Programme and associated multi-agency engagement requirements;
Establish and implement standards & protocols of
best practice for corporate communications to be applied consistently across
the organisation; support team members in working to meet the agreed standards;
Prepare a plan for building a social media presence
for BHCIC & implement following agreement from the Management Team.
Actively build and contribute to a network of communications
leads from across partner agencies and support the communications surrounding collaborative
initiatives with other local health & care providers, media campaigns, and
addressing priority service issues.
About us
Battersea Healthcare Community Interest Company (BHCIC) is a GP practice-owned community interest company established to support and develop local general practice and to provide quality healthcare for all the people of Wandsworth.We have a track record of providing patient focused healthcare services, while working to improve the capability of the Wandsworth healthcare system to provide better services for its patients.
BHCIC is the lead provider for the Multi-specialty Community Provider (MCP) in Wandsworth, integrating primary and community health & care services in the borough.
BHCIC has built collaborative working relationships with the 9
local Primary Care Networks, operating together as Primary Care Wandsworth, to
ensure a strong voice and influence for primary care at a local level. BHCIC is
also a founder member of the South West London (SWL) Primary Care Provider
Alliance, a strategic collaboration of the 6 GP Federations within SWL.
Job description
Job responsibilities
Please see the attached Job Description and use this to write a covering letter to submit with your CV.
Thank you
Job description
Job responsibilities
Please see the attached Job Description and use this to write a covering letter to submit with your CV.
Thank you
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent in a relevant area (e.g. communications, media, marketing or Journalism) & at least 3 years post qualification experience
- Evidence of recent CPD
Desirable
- Masters level qualification or comparable experience
Experience
Essential
- Experience of managing a strategic communications programme
- Operating as part of a senior management team
- Managing short and long term planning cycles
- Preparation of communications strategies and operational plans
- Preparation and implementation of a corporate brand
- Production of high-quality communications materials appropriate for different media
- Experience of setting, writing and implementing policies and procedures, standards & protocols
Desirable
- Experience of working within a healthcare environment
Knowledge and Understanding
Essential
- An understanding of the role of General Practice & a GP Federation local and national
- Comprehensive knowledge of effective communications strategies and plans; the future direction of multi-media programmes & initiatives, the changing landscape of best practice in communications & marketing
- Understanding of the regulatory and best practice standards and requirements for communications across different media
- Understanding of the importance of partnership working within the team and with partner organisations
- Insight into the range of national/regional campaigns and initiatives to potentially support
Desirable
- Understanding of the broader NHS/care environment.
- Knowledge of Wandsworth as a place/local population & service challenges
Skills & Abilities
Essential
- Excellent communication skills, written and verbal, with the ability to communicate potentially complex information in a manner that can be easily understood by others.
- Strong analytical skills with the ability to prepare plans & initiatives based on evidence;
- Ability to prepare high quality communications materials appropriate to a range of different media
- Ability to work collaboratively with senior colleagues in taking forward the strategic priorities of the organisation
- The ability to relate to other people, bring out the best in them & collaborate to support the achievements of the organisation
- Skilled in time management and prioritising complex personal workload
- IT literacy
Desirable
Personal Attributes
Essential
- Self-motivated with a proactive approach to problem solving and can do attitude
- Adaptability, flexibility and ability to cope with change
- Professional calm and efficient manner
- Well organised & able to prioritise own work in order to meet deadlines and targets
- Excellent interpersonal skills with ability to work closely and effectively with staff at all levels within the organisation
- Ability to work autonomously and as part of a team
- A good team player who has the ability to support others when required
Person Specification
Qualifications
Essential
- Educated to degree level or equivalent in a relevant area (e.g. communications, media, marketing or Journalism) & at least 3 years post qualification experience
- Evidence of recent CPD
Desirable
- Masters level qualification or comparable experience
Experience
Essential
- Experience of managing a strategic communications programme
- Operating as part of a senior management team
- Managing short and long term planning cycles
- Preparation of communications strategies and operational plans
- Preparation and implementation of a corporate brand
- Production of high-quality communications materials appropriate for different media
- Experience of setting, writing and implementing policies and procedures, standards & protocols
Desirable
- Experience of working within a healthcare environment
Knowledge and Understanding
Essential
- An understanding of the role of General Practice & a GP Federation local and national
- Comprehensive knowledge of effective communications strategies and plans; the future direction of multi-media programmes & initiatives, the changing landscape of best practice in communications & marketing
- Understanding of the regulatory and best practice standards and requirements for communications across different media
- Understanding of the importance of partnership working within the team and with partner organisations
- Insight into the range of national/regional campaigns and initiatives to potentially support
Desirable
- Understanding of the broader NHS/care environment.
- Knowledge of Wandsworth as a place/local population & service challenges
Skills & Abilities
Essential
- Excellent communication skills, written and verbal, with the ability to communicate potentially complex information in a manner that can be easily understood by others.
- Strong analytical skills with the ability to prepare plans & initiatives based on evidence;
- Ability to prepare high quality communications materials appropriate to a range of different media
- Ability to work collaboratively with senior colleagues in taking forward the strategic priorities of the organisation
- The ability to relate to other people, bring out the best in them & collaborate to support the achievements of the organisation
- Skilled in time management and prioritising complex personal workload
- IT literacy
Desirable
Personal Attributes
Essential
- Self-motivated with a proactive approach to problem solving and can do attitude
- Adaptability, flexibility and ability to cope with change
- Professional calm and efficient manner
- Well organised & able to prioritise own work in order to meet deadlines and targets
- Excellent interpersonal skills with ability to work closely and effectively with staff at all levels within the organisation
- Ability to work autonomously and as part of a team
- A good team player who has the ability to support others when required
