Communications and Marketing Officer

Job description

Job responsibilities

Marketing, Brand and Communications

Create regular, engaging and diverse news stories about Birmingham Hospice for use in press releases, on the hospice website and social media channels.

Liaise with colleagues, volunteers, patients and families to produce and publish case studies that dispel myths around hospice care.

Support with delivery of the charitys communications plan including activity across internal and external channels.

Work with marketing colleagues to plan and deliver campaigns such as Hospice Care Week, Dying Matters Awareness Week and Volunteers Week.

Build strong relationships with external contacts including designers, printers, copywriters, local media outlets and PR agencies.

Work with clinical colleagues to assist in promoting and marketing services to include the production of leaflets, event/training collateral, conference posters, video content and digital materials.

Assist with the production of corporate publications such as annual reports, and award entries.

Use approved key messages in all communications, ensuring appropriateness and consistency of language and terminology across all media.

Ensure all marketing and promotional materials are branded, accurate, inclusive, appealing and of a high standard.

Ensure that marketing materials are delivered on time and on budget.

Deliver all work accurately ensuring materials are fully edited, proofread and signed off by the relevant department or project lead. Assist other colleagues with proofreading and editing documents, ensuring content is of a high standard and complies with house style, and provide advice and support where needed.

Assist with the day-to-day running of the Marketing Team and provide support to the Head of Communications and Marketing, assisting at internal and external events, meetings and with other tasks as required.

Brand and Digital Development

Support the increase of followers and conversion rates in email marketing and on social media platforms through monitoring, learning and amending delivery to improve impact.

Identify and implement new digital marketing opportunities.

Proactively follow and research current and emerging media channels, seeking new opportunities for promotion and engagement.

Keep up to date on best practice within the charity sector generally, but particularly with regards to communications innovation.

Internal Communications

Build collaborative relationships with departments across both hospice sites, and provide an effective copywriting, design and public relations service to the organisation.

Work with corporate, clinical and medical colleagues to produce internal newsletters, emails and posters.

Ensure the hospice brand is recognised on all internal leaflets, signage and promotional materials throughout the hospice estate.

Expectations

Work flexible hours including evenings and weekends when required.

Ability to travel to external meetings.

Work across both hospice sites.

Undertake any other duties as may be required by the Head of Communications and Marketing and/or Income Generation Director.

Person Specification

Personal Skills and Attributes

Essential

• Advanced IT skills in particular in the use of Microsoft Word, Excel and PowerPoint
• Excellent administrative skills
• Ability to build internal and external relationships
• A team player
• Proven ability to use initiative
• Creative thinking skills with the ability to spot opportunities for innovation and growth
• Excellent command of the English language verbally and strong writing/editing skills
• Excellent interpersonal skills
• Ability to prioritise and manage a demanding workload whilst still meeting deadlines
• Listens to and shares information, opinions and ideas
• Communicates in a range of effective approaches tailored to the audience needs
• Understands stakeholder needs and responds appropriately
• Passion to provide a good user/supporter experience, create engaging content and to convert readers to hospice advocates
• Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement
• Willingness to participate in training and updates
• Flexibility around work location and hours

Experience

Essential

• Experience of generating content for sharing across multiple communication channels
• Experience of managing content for digital channels including websites and a variety of social media platforms
• Experience of marketing campaign planning

Desirable

• Knowledge and experience of website CMS systems
• Experience of using InDesign or other design packages
• Knowledge and experience of social media platforms and basic video filming and editing
• Previous experience of working in the charity sector
• Awareness of third-sector marketing and communications complexities
• Experience of marketing metrics analysis, evaluating and reporting

Qualifications

Essential

• Educated to A level or equivalent or can demonstrate a thorough underpinning knowledge and theory relevant to the role
• Evidence of CPD

Desirable

• CIM, CIPR or NCTJ qualification or a degree in a relevant subject

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Birmingham Hospice

Address

76 Grange Road

Erdington

Birmingham

B24 0DF

Employer's website

https://www.birminghamhospice.org.uk (Opens in a new tab)