Events Officer

Job description

Job responsibilities

Job Purpose

Generate significant levels of income and raise the profile of Birmingham Hospice through the effective administration, marketing and recruitment of supporters to hospice own and third party events. Working with the Senior Events Manager proactively seek new income generation opportunities through events channels, including, but not limited to delivering new and current hospice events.

Income Generation

Using sector knowledge research, create and manage a portfolio of events to meet annual income and expenditure targets, identifying opportunities for year on year growth and potential expenditure savings.

Work with the Senior Events Manager to implement an annual programme of events activity and contribute to the development of an annual events strategy through market research and recommendations.

Develop feasibility studies for new events and present them to the Senior Events Manager, using your knowledge of fundraising events to persuade and influence key decision makers.

Keep abreast of new trends and income generation opportunities in the events arena.

Event Support

Deliver and support events from concept to completion

Lead on all communications and negotiations with suppliers of designated events to minimise costs and maximise marketing opportunities.

Ensure a gold standard supporter journey is delivered to all event participants, looking for opportunities to improve supporter retention where possible.

Work in partnership with the supporter experience team to create and administer event registrations, welcome packs, thanking and retention materials for each event participant.

Update Donorflex with new event participants and record all participant communications.

Ensure all supporter journey materials are kept up to date and relevant.

Lead on the recruitment of volunteers to support events.

Attend all hospice own events and support the wider events team with attendance at third party events.

Support event participants through their fundraising journey with regular telephone and email communications, provision of fundraising materials and event updates.

Where required, support events team colleagues with the organisation and delivery of other events

Event Marketing

Lead on the creation and distribution of all marketing materials for designated events

Develop and deliver promotional activities to publicise the events calendar internally across both hospice sites and to Birmingham Hospice supporter base and externally to the wider Birmingham and Sandwell community, to include:-

• Management of information stands and displays at various events and venues to promote Birmingham Hospice events, taking the opportunity to also cross sell other fundraising campaigns
• Design and fulfillment of direct mail and email communications
• Planning and writing copy for social media and web marketing
• Working closely with the wider fundraising team to promote events to their supporter base
• Production of internal communications and displays across both hospice sites
• Hosting of information evenings, working with external suppliers to source speakers, book venues and provide catering

Research and identify new target audiences for the promotion of events.

Work with the Marketing & Communications team to obtain patient and bereaved families case studies and stories.

Brand development and reputation

Ensure all event communications and marketing collateral adhere to and promote Birmingham Hospice brands and reputation.

Operate as a fundraising spokesperson and be an ambassador for the charity, attending networking events, press calls, radio and TV interviews when required.

Monitor potential opportunities and threats and ensure internal and relevant external audiences are aware of both.

Represent Income Generation and Marketing on charity Committees and actively participate in other charity wide projects when required.

Budgeting and Reporting

Manage a set budget for designated event expenditure.

Produce event income and expenditure budget reports with KPIs for each area of activity, demonstrating achievement of fundraising targets and event objectives.

• Produce robust evaluation event reports to inform future strategies and make recommendations for areas of improvement.
• Manage stock control and utilisation of all fundraising collateral and merchandise and work with the Fundraising Marketing Manager to ensure that the fundraising team have fit for purpose resources.

Expectations

Work flexible hours including evenings and weekends when required.

Ability to travel to external meetings

Ability to work across both hospice sites

Assist at fundraising events and activities where appropriate and necessary

Undertake any other duties as may be required by the Senior Events Manager and/or Income Generation Director.

Person Specification

Personal Skills and Attributes

Essential

• Impact focused and results driven
• Exemplary communication and organisational skills
• Persuasive and adaptable written and oral communication skills
• Able to manage a complex and demanding workload
• Ability to work to targets
• Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement.
• Flexibility in terms of working hours and availability at evenings and weekends
• Full driving licence with access to a vehicle

Qualifications

Essential

• Educated to A level or equivalent or can demonstrate a sound underpinning knowledge and theory relevant to the role

Desirable

• Event Management qualification
• IoF Qualification
• Business degree
• CRS qualification

Experience

Essential

• Considerable experience in a fundraising, marketing or events organising role.
• Proven experience of supporting and advising event participants on their fundraising activites OR experience of generating income from events
• Knowledge of event fundraising, sector practices and initiatives.
• Experience of working in a cross functional capacity
• Demonstrable experience of event participant stewardship
• Proven experience of marketing events.
• Experience of managing a set income/expenditure budget
• Proven ability to build influential relationships at all levels
• Strong focus on attention to detail and ability to work methodologically.

Desirable

• Previous use of fundraising databases
• Experience of delivering events of 200+ attendees
• Experience of managing volunteers

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Birmingham Hospice

Address

76 Grange Road

Erdington

Birmingham

B24 0DF

Employer's website

https://www.birminghamhospice.org.uk (Opens in a new tab)