Digital Marketing Assistant

Barnsley Hospice

Information:

This job is now closed

Job summary

Join Barnsley Hospice as we embark on our 31st year of providing outstanding care for our local community. We are looking for a Digital Marketing Assistant who can support our Marketing and Communications Team to engage with key stakeholders, raise the profile of the hospice and generate income. Focusing on digital marketing, this is the perfect role for someone with a flair for creative content that resonates with a range of audiences.

We reserve the right to close this vacancy early if we receive sufficient applications before the closing date.

Interviews for this role are planned for 29/01/2025.

Main duties of the job

As the Digital Marketing Assistant, you will support the Head of Fundraising & Marketing in establishing and maintaining good relationships with the media and other key stakeholders.

Your role will be focused on growing our online platforms, whilst working in line with the hospice values and strategic aims. You will be responsible for creating engaging and high-quality content for social media and other online platforms, whilst ensuring existing content is accurate and up-to-date. This role requires a great eye for spotting trends and newsworthy stories.

You will also work closely with the Head of Fundraising & Marketing to provide support with internal communications and ensuring key corporate messages are communicated to staff and volunteers.

About us

Barnsley Hospice is a charity that provides specialist palliative and end of life care to hundreds of local people and those close to them each year. Our main priority is to achieve the best possible quality of life for people living with a life- limiting illness, whilst supporting those close to them during the period of illness and bereavement. As a specialist care provider, the range of skills we offer include, pain and symptom management, emotional support and end of life care. The hospice currently employs about 100 people and has a team of volunteers, based both at the hospice and within our Retail Hub.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. We particularly welcome applications from Black, Asian and minority ethnic candidates, LGBTQIA+ candidates and candidates with disabilities because we are committed to increasing the representation of these groups at Barnsley Hospice.

Date posted

09 January 2025

Pay scheme

Other

Salary

£25,958.40 a year

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

B0048-25-0002

Job locations

104-106 Church Street

Gawber

Barnsley

S75 2RL


Job description

Job responsibilities

Marketing:

1. Support the creation of, and deliver, a strategy for growing the hospices online presence through a range of social media platforms

2. Support the Head of Fundraising & Marketing in creating accurate SEO content for the website and other digital platforms

3. Support the Head of Fundraising & Marketing with the planning and execution of key campaigns

4. Actively monitor engagement with the digital content we produce, and support the Head of Fundraising & Marketing in developing plans to increase engagement levels

5. Support the development and retention of high-quality marketing assets, ensuring they are readily accessible and stored in line with GDPR where appropriate

6. Maintain an awareness of online trends and put forward recommendations for improvement of current practices and approaches

7. Identify opportunities to grow our online profile and put forward recommendations to the Head of Fundraising & Marketing

Internal Communications:

8. Support the Head of Fundraising & Marketing with internal communications

9. Work with the Head of Fundraising & Marketing to plan and deliver a well-produced content calendar to support the hospices strategic aims

Administration:

10. Support the collation and production of regular and ad hoc reports for the Executive Leadership Team

11. Raising purchase orders for all Marketing and Communications activities

General:

12. To provide advice on relevant policies and procedures to employees and managers, where appropriate

13. To provide general administrative support to the Head of Fundraising & Marketing

14. Any other duty commensurate with the post, as directed by the Marketing and Communications Manager

Job description

Job responsibilities

Marketing:

1. Support the creation of, and deliver, a strategy for growing the hospices online presence through a range of social media platforms

2. Support the Head of Fundraising & Marketing in creating accurate SEO content for the website and other digital platforms

3. Support the Head of Fundraising & Marketing with the planning and execution of key campaigns

4. Actively monitor engagement with the digital content we produce, and support the Head of Fundraising & Marketing in developing plans to increase engagement levels

5. Support the development and retention of high-quality marketing assets, ensuring they are readily accessible and stored in line with GDPR where appropriate

6. Maintain an awareness of online trends and put forward recommendations for improvement of current practices and approaches

7. Identify opportunities to grow our online profile and put forward recommendations to the Head of Fundraising & Marketing

Internal Communications:

8. Support the Head of Fundraising & Marketing with internal communications

9. Work with the Head of Fundraising & Marketing to plan and deliver a well-produced content calendar to support the hospices strategic aims

Administration:

10. Support the collation and production of regular and ad hoc reports for the Executive Leadership Team

11. Raising purchase orders for all Marketing and Communications activities

General:

12. To provide advice on relevant policies and procedures to employees and managers, where appropriate

13. To provide general administrative support to the Head of Fundraising & Marketing

14. Any other duty commensurate with the post, as directed by the Marketing and Communications Manager

Person Specification

Qualifications

Essential

  • GCSE in Maths and English Grade 4 and above
  • (A*-C)
  • Evidence of continuing professional development

Desirable

  • Level 3 or equivalent in English Language
  • Level 3 or above in Marketing or related discipline

Experience

Essential

  • Evidence of managing professional social media accounts across range of platforms
  • Evidence of writing SEO content
  • Previous experience of working within a similar role for at least 12 months
  • Evidence of engaging with stakeholders both within and external to an organisation
  • Excellent working knowledge of Microsoft Office programmes
  • Customer service experience

Desirable

  • Experience of working within the charity or health care sector
  • Providing administrative support and producing quality reports
  • Experience with Wordpress
  • Experience of using graphics creation software, such as Adobe Illustrator or Canva
Person Specification

Qualifications

Essential

  • GCSE in Maths and English Grade 4 and above
  • (A*-C)
  • Evidence of continuing professional development

Desirable

  • Level 3 or equivalent in English Language
  • Level 3 or above in Marketing or related discipline

Experience

Essential

  • Evidence of managing professional social media accounts across range of platforms
  • Evidence of writing SEO content
  • Previous experience of working within a similar role for at least 12 months
  • Evidence of engaging with stakeholders both within and external to an organisation
  • Excellent working knowledge of Microsoft Office programmes
  • Customer service experience

Desirable

  • Experience of working within the charity or health care sector
  • Providing administrative support and producing quality reports
  • Experience with Wordpress
  • Experience of using graphics creation software, such as Adobe Illustrator or Canva

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barnsley Hospice

Address

104-106 Church Street

Gawber

Barnsley

S75 2RL


Employer's website

https://www.barnsleyhospice.org/ (Opens in a new tab)

Employer details

Employer name

Barnsley Hospice

Address

104-106 Church Street

Gawber

Barnsley

S75 2RL


Employer's website

https://www.barnsleyhospice.org/ (Opens in a new tab)

For questions about the job, contact:

Head of Marketing and Fundraising

Ella Beale

ella.beale@barnsley-hospice.org

01226244244

Date posted

09 January 2025

Pay scheme

Other

Salary

£25,958.40 a year

Contract

Permanent

Working pattern

Full-time, Flexible working

Reference number

B0048-25-0002

Job locations

104-106 Church Street

Gawber

Barnsley

S75 2RL


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