Marketing and Communications Officer - Fixed term

Job description

Job responsibilities

Main Duties & Responsibilities:

Marketing and communications

1.Support the development and retention of high-quality marketing assets, ensuring they are readily accessible and stored in line with GDPR where appropriate.

2.Maintain an awareness of trends and identify opportunities to raise our profile

3.Work closely with the Marketing and Communications Manager to identify and deliver improvements in current practices and approaches.

4.To ensure all marketing materials produced meet the current brand guidelines.

5.To provide marketing assistance in the run-up and on the day of events. This may include capturing content, conducting interviews and supporting the Digital Marketing Assistant by updating social media feeds and thanking supporters.

6.To work closely with the Digital Marketing Assistant to support the Fundraising and Retail teams by creating supporting marketing materials to drive stakeholder engagement.

7.Work with the Retail and Fundraising teams to maximise all opportunities to generate funds for the hospice.

8.Work with the Marketing and Communications Manager to create and maintain media contacts and explore opportunities to use media platforms to raise the profile of the hospice and promote hospice activities.

9.Support with interviewing hospice patients, service users and their friends and family members and generate testimonials to communicate the impact of the hospice.

10.Support the Marketing and Communications Manager with writing press releases, advertising in media publications and award submissions - monitoring responses.

11.Support in maintaining and creating content for the hospices website and hospice intranet.

12.Support in the creation of key corporate documents, such as Annual Reports and Quality Accounts.

13.Conduct regular stakeholder analysis and mapping exercises, and ensure regular, effective communication with donors and supporters.

14.Demonstrate an accurate and in-depth understanding of the hospice sector and the income generation requirements to cover the hospices running costs.

15.Work with partner organisations to meet wider system objectives, where appropriate.

Campaigns

1.Work with the Marketing and Communications Manager to plan and deliver a well-produced content calendar to support the hospices strategic aims

2.Support the Marketing and Communications Manager with the planning and execution of key campaigns - including national campaigns such as Hospice Care Week.

3.To assist in the development and delivery of integrated marketing campaigns, ensuring a good return on investment.

Strategy and reporting

1.Along with the Digital Marketing Assistant, support the Marketing and Communications Manager in the creation and delivery of the hospices Marketing and Communications Strategy.

2.Monitor campaign and marketing effectiveness and propose opportunities to improve results.

3.Wherever required, support the Digital Marketing Assistant in maintaining and growing all hospice digital platforms.

4.Support the collation and production of regular and ad hoc reports for the Marketing and Communications Manager, Executive Leadership Team (ELT) and Board of Trustees.

Internal communications

1.Lead on the delivery of high-quality internal communications, with the support of the Marketing and Communications Manager when required.

2.Work with the Executive Leadership Team and relevant managers to ensure key messages about their departments are communicated effectively and accurately, supporting the hospices strategic objectives.

General

1.To provide advice and guidance to managers and staff across the hospice on the marketing process.

2.Demonstrate an excellent understanding of the relevant internal policies, procedures and regulations - ensuring marketing and communications meet the requirements.

3.To provide advice on relevant policies and procedures to employees and managers, where appropriate.

4.Any other duty commensurate with the post, as directed by the Marketing and Communications Manager.

5.Ensure all internal and external marketing and communications are accessible and inclusive, representing the diversity of the hospices workforce and local communities. Work in line with the hospices equality, diversity and inclusion strategy to meet its aims and objectives.

Other Responsibilities

1.To undertake any other duties, commensurate with the role as required by the hospice.

2.To act as an ambassador of the hospice, maintaining honesty, integrity and trustworthiness at all times.

3.The post holder will be expected to maintain strict confidentiality at all times.

4.The post holder will ensure that they are aware of and apply health and safety and fire precautions.

5.The post holder will ensure that clinical risk management and safeguarding procedures and relevant good practice guidelines are followed at all times.

6.The post holder is to ensure data protection is maintained at all times.

7.The post holder will be flexible in terms of working hours in order to meet service needs.

8.The post holder will support the hospice as required, across the range of duties as appropriate within the grading of this post. In the context of rapid and ongoing change within the hospice, the above responsibilities represent the current priorities and requirements for the post. These priorities will develop and evolve over time. Any significant changes will be the subject of full communication and consultation with the post holder.

This job description is not an exhaustive list but it shows many of the aspects to this role.

Person Specification

Our Values and Behaviours

Essential

• Ambition: We aim high and look for ways to improve ourselves, our services, reach more people and play a leading role.
• We set high standards for ourselves and the services we provide.
• We seek every opportunity to learn: from our successes and our mistakes.
• We take a flexible and creative approach when seeking opportunities and solutions.
• Collaboration: We are inclusive and work in partnership with others to achieve shared goals and get the best outcome possible.
• We value diversity in its broadest sense and take meaningful action to create an inclusive environment.
• We seek out and nurture partnerships so we can achieve more together.
• We are welcoming and friendly.
• Compassion: We are caring and treat everyone with kindness and respect.
• We show empathy and consideration towards others.
• We are genuinely caring and respectful in our interactions with others.
• We are generous with our time and attention, and value the people around us.
• Integrity: We are honest, communicate clearly and openly, and take responsibility.
• We are open and honest with ourselves and others.
• We are trustworthy and reliable and deliver on our promises.
• We are professional and take our responsibilities seriously.

Qualifications

Essential

• 1.Level 3 Maths and English
• 2.A degree in marketing, PR or another relevant subject, or qualified by experience
• 3.Evidence of continuing professional development.

Desirable

• Other relevant marketing and communications qualifications desirable

Personal attributes

Essential

• 1.Professional, friendly and approachable
• 2.Compassionate and authentic
• 3.Honest and trustworthy
• 4.Well-organised with a structured approach to work
• 5.Proactive approach with the ability to take the initiative
• 6.Reliable and able to follow instructions
• 7.Great team player and independent worker.

Experience

Essential

• The post holder must have at least two years experience of working within a similar role, as well as experience of:
• 1.Writing professional and effective press releases
• 2.Analysing data and producing quality reports
• 3.Engaging with stakeholders both within and external to an organisation
• 4.Creating social media content
• 5.Creating SEO optimised content and updating websites
• 6.Excellent working knowledge of Microsoft Office programmes

Desirable

• Experience of working within the charity or health care sector
• Experience with WordPress
• Experience of using graphics creation software, such as Adobe Illustrator or Canva

Skills and Abilities

Essential

• 1.High standard of written communication skills with keen attention to spelling, grammar and use of plain English
• 2.Excellent verbal communication and active listening skills
• 3.Able to work at pace and maintain attention to the detail
• 4.Strong organisational and forward planning skills
• 5.Flexible and adaptable to respond to the changing needs of the service
• 6.Skilled at building relationships with internal and external stakeholders
• 7.Ability to take the initiative in problem solving
• 8.Ability to analyse and interpret data and create useful/relevant reports
• 9.Ability to take complex information and communicate it in a way that is accessible and effective for the intended stakeholders
• 10.Knowledge and sound understanding of the relevant industry regulations, and the ability to work in line with these.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Barnsley Hospice

Address

104-106 Church Street

Gawber

Barnsley

S75 2RL

Employer's website

https://www.barnsleyhospice.org/ (Opens in a new tab)