Head of Income Generation and Marketing

Job description

Job responsibilities

Income generation

Develop and deliver an innovative income and communications strategy that delivers Springhills values and strategic aims with an emphasis on growth and supporter engagement. Ensure strategies are continually reviewed and refreshed to meet the needs of the Hospice

Develop new income generation initiatives leading projects through to successful implementation

Develop clear supporter journeys focussing on valuing supporter care and converting long term support. Ensure that these are implemented and monitored on a regular basis

Marketing and communications

Ensure the Marketing and Communications Team use innovative forms of media and more traditional media to promote Springhill Hospice

Drive forward the use and analysis of data to develop targeted communications

Ensure all activities and methods of marketing are aligned to Springhills strategic direction

Digital transformation

Lead the development of technology within the Income Generation Team to support the advancement of cross function working and effective supporter journey management

Lead the Income Generation Team to embrace technology, digital tools and business intelligence to understand and drive improved performance. Ensure all staff are fully IT literate and have the necessary skills and technology to fulfil their roles effectively and to meet the requirements of our local community and supporters

Ensure maximum effectiveness of the CRM database (Donorflex) and EPOS system (Nisyst)

Leadership and management

As a member of the Operational Management Team (OMT) contribute to the development and delivery of the Hospice strategy and services

Provide inspirational, clear leadership to the Income Generation Team, motivating them to ensure they are actively working to deliver targets and objectives

Ensure the Income Generation Team are managed effectively and have the appropriate resources to achieve targets

Ensure the Income Generation Team continuously review how they operate to identify quality improvements and efficiency savings

Budget and financial performance

As budget holder for the Income Generation Team, create and achieve financial budgets and targets (income and expenditure)

Utilise effective financial processes and sector benchmarking to forecast income trends

Monitor and evaluate financial and non-financial performance and create contingency plans to predict and rectify any variables

Develop effective business cases to identify new opportunities

Reporting and compliance

Develop and review policies and procedures relating to income generation and marketing

Responsible for the audit and compliance of all income generation activities and sites

Provide reports as required by the Director of Corporate Services

General:

Attend team meetings as appropriate

Develop a close working relationship with staff and volunteers within the Income Generation and Marketing Team and the wider Hospice team, ensuring a positive view of the Hospice is promoted at all times

Act as an ambassador for Springhill Hospice, including, but not limited to, undertaking speaking engagements, acting as a spokesperson with the media, attending Springhill Hospice events, and attending networking events and conferences as required

Maintain membership of appropriate professional bodies

Attend courses as required to maintain own knowledge and further develop expertise

Participate in the Hospices education and training programmes including mandatory training

Read, understand and comply with all Hospice policies and procedures, applying the principles appropriate to the role

To be aware of individual specific responsibilities in respect of the Safeguarding of Vulnerable Adults, in relation to the role

Any other duties as appropriate to the role

Person Specification

Experience

Essential

• Experience and evidence of working successfully at a strategic level.
• Proven experience of meeting targets and KPIs.
• Experience of managing paid and voluntary staff to achieve great performance.

Desirable

• Experience in income generation/marketing, including engagement with a range of stakeholders.

Other

Essential

• Professional and approachable with strong interpersonal skills.
• Resilience and ability to work under pressure.
• Self motivated, Enthusiastic, energetic, positive attitude.
• Enthusiasm for Springhills mission, vision and values.
• Ability to work flexibly including evenings, weekends and travel to events and meetings.
• Full, clean driving license and use of own car.

Qualifications

Essential

• Minimum GCSE Grade C or above in English and Maths.
• Evidence of continued professional development.

Desirable

• Educated to degree level, or relevant qualification in fundraising, marketing or retail/sales.

Knowledge and Skills

Essential

• Excellent computer literacy, including the use of Microsoft Office.
• Excellent verbal, written and communication skills.
• Strong budget monitoring skills with the ability to interpret financial information and act accordingly.
• Exceptional organisational skills with the ability to prioritise tasks and manage workloads.
• Ability to formulate and develop business plans/proposals.
• Ability to motivate, persuade and influence people.

Desirable

• Knowledge of digital fundraising/communications.
• Ability to think creatively and innovatively.
• Knowledge of the charity sector, charity law, fundraising governance and data protection.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Employer details

Employer name

Springhill Hospice

Address

Broad Lane

Rochdale

Lancashire

OL16 4PZ

Employer's website

https://www.springhill.org.uk (Opens in a new tab)