Job summary
The Director of Fundraising, Marketing and Communications is a key member of the Senior Leadership Team, responsible for developing an ambitious, sustainable and values-ked fundraising and communication strategy.
This newly redefined role brings together three core areas Fundraising, Marketing and Communications ensuring LOROS presents a unified, inspiring and trusted presence to our community and wider audiences.
You will lead the strategic direction, innovation and operational excellence needed to grow fundraising Income, strengthen brand awareness and deepen engagement with donors, supporters and their wider community, while providing marketing and communications services across all hospice services.
Main duties of the job
A pivotal member of the senior leadership team, the Director of Fundraising, Marketing and Communications will be responsible for the strategic direction, innovation and operational excellence needed to grow fundraising income, strengthen brand awareness and deepen engagement with the donors, supporters and the wide community, while providing marketing and communications services across all hospice services.
Work with the chief
executive to create a KPI framework and performance reporting system that
enables data-driven management of all income-generating and communication
activities aligned to strategic objectives.
About us
LOROS is widely known, highly regarded and passionately supported local charity. We are very proud of the breadth and quality of care that we provide to terminally ill people and their families right across Leicester, Leicestershire and Rutland
Job description
Job responsibilities
Strategic Leadership:
- Create and drive the implementation of a fundraising, marketing and communications and digital strategy that underpins LOROS' wider organisational income growth.
- Set out a clear and compelling vision for the future roles of all fundraising income streams.
- Working closely with the Chief Executive to design a KPI framework & performance reporting system.
- Provide expert insight & strategic advice to the Chief Executive and Board on trends, opportunities and risks to fundraising income, marketing and brand positioning.
Fundraising:
- Lead and inspire a high-performing fundraising team, spanning individual giving, legacies, events, digital fundraising and philanthropy.
- Deliver ambitious annual & multi-year income targets.
- Strengthen donor stewardship & lifetime value through personalised supporter journeys.
Data & Insights:
- Champion data led decision making & digital transformation within fundraising, marketing and communications.
- Lead on reforecasting and rephasing of budgets where needed, ensuring transparency and accountability.
- Ensure accurate, timely reporting on income expenditure, ROI and performance.
Marketing & Communications:
- Lead and develop a high-performing, dedicated marketing and communications team, fostering a culture of creativity, collaboration and results.
- Shape and implement LOROS's brand, public relations, digital and communication strategy, ensuring all activities align with the hospice's mission, values and strategic priorities.
- Provide marketing and communications leadership across all hospice services, ensuring consistent, professional and inspiring messaging internally and externally.
- Ensure marketing activity supports all hospice functions, including fundraising, clinical services, community programmes, volunteer recruitment, maximising impact and visibility.
- Promote the work and values of LOROS through storytelling, media relations, digital content and social campaigns, highlighting the hospice's impact to stakeholders, donors and the wider community.
Collaboration and Skills Development:
- Be an accessible, visible and credible ambassador, building networks to garner support across the community.
- Work collaboratively across the Senior Leadership Team, Trustees, patrons and external stakeholders to maximise influence and engagement.
Governance, Decision Making & Finance:
- Operate with delegated authority and within the charity's framework.
- Exercise sound judgement and decision making based on evidence and organisation priorities.
- Report regularly to the Board and its committees on progress, risks and opportunities.
Job description
Job responsibilities
Strategic Leadership:
- Create and drive the implementation of a fundraising, marketing and communications and digital strategy that underpins LOROS' wider organisational income growth.
- Set out a clear and compelling vision for the future roles of all fundraising income streams.
- Working closely with the Chief Executive to design a KPI framework & performance reporting system.
- Provide expert insight & strategic advice to the Chief Executive and Board on trends, opportunities and risks to fundraising income, marketing and brand positioning.
Fundraising:
- Lead and inspire a high-performing fundraising team, spanning individual giving, legacies, events, digital fundraising and philanthropy.
- Deliver ambitious annual & multi-year income targets.
- Strengthen donor stewardship & lifetime value through personalised supporter journeys.
Data & Insights:
- Champion data led decision making & digital transformation within fundraising, marketing and communications.
- Lead on reforecasting and rephasing of budgets where needed, ensuring transparency and accountability.
- Ensure accurate, timely reporting on income expenditure, ROI and performance.
Marketing & Communications:
- Lead and develop a high-performing, dedicated marketing and communications team, fostering a culture of creativity, collaboration and results.
- Shape and implement LOROS's brand, public relations, digital and communication strategy, ensuring all activities align with the hospice's mission, values and strategic priorities.
- Provide marketing and communications leadership across all hospice services, ensuring consistent, professional and inspiring messaging internally and externally.
- Ensure marketing activity supports all hospice functions, including fundraising, clinical services, community programmes, volunteer recruitment, maximising impact and visibility.
- Promote the work and values of LOROS through storytelling, media relations, digital content and social campaigns, highlighting the hospice's impact to stakeholders, donors and the wider community.
Collaboration and Skills Development:
- Be an accessible, visible and credible ambassador, building networks to garner support across the community.
- Work collaboratively across the Senior Leadership Team, Trustees, patrons and external stakeholders to maximise influence and engagement.
Governance, Decision Making & Finance:
- Operate with delegated authority and within the charity's framework.
- Exercise sound judgement and decision making based on evidence and organisation priorities.
- Report regularly to the Board and its committees on progress, risks and opportunities.
Person Specification
Experience
Essential
- - Passionate about the hospice cause with strong commitment to LOROS' vision and mission.
- - Proven ability to lead, manage and inspire high-performing fundraising, marketing and communications teams.
- - Experience of driving and managing organisational change to deliver strategic objectives.
- - Substantial experience of fundraising and marketing and communication strategy development, planning, budgeting and performance management.
- - Experience of senior-level charity fundraising, including high-value supporters (major donors, corporate partners, statutory funders).
- - Excellent understanding of supporter and audience needs and ability to articulate a compelling case of support
- - Strong understanding of marketing, communications and public engagement strategies, ideally within the charity or not for profit sector.
- - Senior experienced in developing and delivering integrated marketing campaigns.
- - Exceptional verbal and written communication skills with ability to present senior stakeholders, board and public audiences with confidence.
- - Resilient, adaptable and able to work under pressure while maintaining professionalism and discretion.
- - Committed to continuous personal and professional development and to developing the skills and potential of the team.
Qualifications
Essential
- Master levels or equivalent in relevant topic area.
Innovation and Digital Capability
Essential
- - Strong awareness of digital tools, CRM systems and data analytics
- - Experience of embedding innovation and improving efficiency across teams.
Person Specification
Experience
Essential
- - Passionate about the hospice cause with strong commitment to LOROS' vision and mission.
- - Proven ability to lead, manage and inspire high-performing fundraising, marketing and communications teams.
- - Experience of driving and managing organisational change to deliver strategic objectives.
- - Substantial experience of fundraising and marketing and communication strategy development, planning, budgeting and performance management.
- - Experience of senior-level charity fundraising, including high-value supporters (major donors, corporate partners, statutory funders).
- - Excellent understanding of supporter and audience needs and ability to articulate a compelling case of support
- - Strong understanding of marketing, communications and public engagement strategies, ideally within the charity or not for profit sector.
- - Senior experienced in developing and delivering integrated marketing campaigns.
- - Exceptional verbal and written communication skills with ability to present senior stakeholders, board and public audiences with confidence.
- - Resilient, adaptable and able to work under pressure while maintaining professionalism and discretion.
- - Committed to continuous personal and professional development and to developing the skills and potential of the team.
Qualifications
Essential
- Master levels or equivalent in relevant topic area.
Innovation and Digital Capability
Essential
- - Strong awareness of digital tools, CRM systems and data analytics
- - Experience of embedding innovation and improving efficiency across teams.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
LOROS Hospice
Address
Groby Road
Leicester
LE3 9QE