Digital Marketing and Social Media Officer

Job responsibilities

Hours: 37.5 hours per week

Length of Assignment Permanent

Responsible to: PTS Managing Director

Primary Training Solutions (PTS) is a subsidiary of Primary Care Sheffield (PCS) a not-for-profit company set up and developed by General Practice in Sheffield to provide support in delivering top of its class primary care by improving patient outcomes, taking account of impact on inequalities ~ Developing integrated services through partnership working ~ Ensuring financial sustainability through efficient use of resources and giving our team the tools, training and support they need to deliver our vision.

Primary Training Solutions started delivering training because we couldn't find anyone else who understood the needs or the pressures that local Primary Care was facing. Primary Training Solutions provides training to sectors where we have first-hand experience of running businesses. With experienced trainers designing our training packages, and our courses have been created specifically for the needs of organisations.

An exciting opportunity has arisen in our Primary Training Solutions Division for a Digital Marketing Apprentice. As part our small but busy team, reporting to the PTS Training Coordinator you will play an integral role, whilst building your career in social media and digital marketing. If you are a creative and motivated individual with a passion for social media, we want to hear from you. You will have excellent writing skills, experience with social media and digital marketing, and a passion for bringing ideas to life. You will be responsible for managing social media campaigns, creating content, and engaging with and expanding our online community.

Our Values

We are Ambitious

We are Innovative

We are Empowering

We are Person Centred

We are Open

Main Duties and Responsibilities

• Create and post engaging and creative content for social media
• Creating digital campaigns across a variety of platforms
• Manage social media accounts and campaigns
• Designing engaging email campaigns
• Update the company website
• Create an online presence using Search Engine Optimisation & Pay Per Click
• Analyse digital campaigns and report to your line manager
• Monitor and respond to online community engagement
• Collaborate with team members to develop and execute social media strategies
• Stay up-to-date on industry trends and emerging technologies
• Budget management for digital marketing and social media
• Support the PTS team to deliver the wider training programme
• Liaise with internal and external stakeholders

Attending and supporting at certain events and conferences where required

• General administrative duties
• Outlook Diary management/meeting /events scheduling
• Provide holiday/sickness cover for other members of the PCS admin team
• Conducting competitor research and analyses as and when required
• Working closely with PCS or external creative agencies to design marketing materials

Skills and experience required:

• Excellent verbal and written communication skills
• Experience with social media and digital marketing
• Creative and able to bring ideas to life
• Organised and efficient
• Ability to work in a fast-paced environment
• Passion for learning and growing in the field
• Self-motivated, organised, and able to prioritise workloads
• Resilient, positive, numerate and detail oriented
• IT literate (MS Office, internet, email, MS Teams video conferencing)
• Experience of Sales and Marketing desirable
• Experience of delivering high quality customer service is desirable
• Knowledge of Educational training sector would be advantageous

General

The post holder will:

Undertake any other duties as required which are commensurate with the post

Ensure that all duties are carried out in line with PTS policies and procedures

Training

The successful applicant will be required to undertake an Apprenticeship training programmes, delivered online and or via day release.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives an accredited Level 3 Digital Marketer, covering:

• Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
• Execute multi-channel digital campaigns using online platforms.
• Monitor and evaluate channel and campaign performance using different analytical tools.
• Adopt a test and learn approach to digital marketing, making recommendations for improvement.

Note: This job description is not exhaustive and may be added to or changed to from time to time following discussion and consultation with the post holder and line manager

Qualifications

Essential

• Very good standard of oral and written English and mathematics (level 3 or above)

Desirable

• Level 3 Digital Marketing

Knowledge and Skills

Essential

• Excellent verbal and written communication skills.
• Experience with social media and digital marketing
• Creative and able to bring ideas to life
• Organised and efficient
• Ability to work in a fast-paced environment
• Passion for learning and growing in the field
• Self-motivated, organised, and able to prioritise workloads
• Resilient, positive, numerate and detail oriented
• IT literate (MS Office, internet, email, MS Teams video conferencing)

Desirable

• Knowledge/experience of working within a training environment
• Experience of Sales and Marketing desirable
• Knowledge of Educational training sector would be advantageous
• Experience identifying and obtaining sponsorship for events
• Experience of relationship management with internal and external stakeholders
• Experience of working within data protection and dealing with confidentiality and information sharing (GDPR)
• Experience of relationship management with internal and external stakeholders

Circumstances

Essential

• Ability to travel within and around Sheffield /South Yorkshire

Desirable

• Ability to work additional hours / work flexibly if required.

Values and Behaviours

Essential

• Commitment to deliver high quality, excellent value, effective and efficient services
• Calmness, flexibility, and adaptability
• Commitment to continuous professional development
• Ability to forge new and build on existing internal and external relationships
• Honesty and openness in communicating with colleagues
• Ability to juggle competing priorities
• Personal values closely aligned to the organisation
• Committed to sustainable practices in the delivery of all organisational objectives

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).