Job summary
The Marketing
& Communications Executive will play a key role in shaping how Brownlow
Health communicates with patients, staff, and the wider community. Working
within a growing communications team, the postholder will lead on the design,
creation and delivery of engaging, accessible, and high-quality marketing and
communication activities across a range of digital and offline channels.
This is a
proactive, hands-on role that requires creativity, excellent communication
skills, and the ability to collaborate effectively across clinical and
operational teams. The postholder will support the development of Brownlow
Healths brand with excellent design skills, strengthen our online presence,
and help deliver impactful campaigns that support patient care and
organisational priorities.
Main duties of the job
Plan, create, and schedule engaging content for all digital platforms, including website, social media, podcasts, reception TV screens and newsletters.
Produce graphics, videos, and promotional materials using tools such as Canva.
Manage day-to-day digital engagement, ensuring timely and professional responses and forwarding on any relevant patient messages received appropriately.
Grow our followers and other engagement metrics.
Monitor analytics, report on performance, and make data-led recommendations.
Write clear, accessible content tailored to diverse patient groups.
Ensure all messaging aligns with Brownlow Healths tone of voice, values, and brand guidelines.
Work with internal teams to gather stories, updates, and insights for use in campaigns and communications by planning ahead.
Support the creation of printed materials such as posters, banners, leaflets, and patient information.
Develop the Brownlow Health brand guidelines and ensure it is being used throughout the organisation.
Lead and support multi-channel communication campaigns on health promotion, service updates, recruitment, and seasonal initiatives such as flu.
Assist with planning and delivery of key projects including Freshers Fair 2025 and other major community events.
Please refer to the attached Job Description for full summary of duties
About us
Brownlow is proud to be an exceptional employer, offering
strong support for staff wellbeing through a dedicated wellbeing team and a
wide range of benefits and incentives. These include protected study leave with
a financial allowance and a comprehensive six-month mentorship and induction
programme.
We are committed to equality, diversity, and inclusion,
and aim for our workforce to reflect the diverse community we serve. We
actively encourage applications from individuals who identify as having
protected characteristics, particularly those with linguistic diversity,
members of the LGBTQ+ community, people from Black, minority ethnic or minority
faith backgrounds, and those who are disabled and/or neurodiverse. We recognise
that structural and systemic barriers may discourage some groups from applying,
and we welcome feedback on any such barriers so we can work to address them.
Extended access sessions will form part of your
contracted hours. If you are successful at interview and are registered with
any Brownlow practice, you will be required to change practices as a condition
of employment.
Other job locations include:
Bentley Road Liverpool L8 0SY
Peach Street Liverpool L69 7ZL
26 Argyle Street Liverpool L1 5DL
155 Edge Lane Edge Hill Liverpool L7
2PF
2 Vauxhall Road Liverpool L3 2BG
Job description
Job responsibilities
Digital Communications & Social Media
- Plan, create, and schedule engaging content for all digital platforms, including website, social media, podcasts, reception TV screens and newsletters.
- Produce graphics, videos, and promotional materials using tools such as Canva.
- Manage day-to-day digital engagement, ensuring timely and professional responses and forwarding on any relevant patient messages received appropriately.
- Grow our followers and other engagement metrics.
- Monitor analytics, report on performance, and make data-led recommendations.
2. Content Creation & Brand Management
- Write clear, accessible content tailored to diverse patient groups.
- Ensure all messaging aligns with Brownlow Healths tone of voice, values, and brand guidelines.
- Work with internal teams to gather stories, updates, and insights for use in campaigns and communications by planning ahead.
- Support the creation of printed materials such as posters, banners, leaflets, and patient information.
- Develop the Brownlow Health brand guidelines and ensure it is being used throughout the organisation.
3. Campaigns & Engagement
- Lead and support multi-channel communication campaigns on health promotion, service updates, recruitment, and seasonal initiatives such as flu.
- Assist with planning and delivery of key projects including Freshers Fair 2025 and other major community events.
- Build strong relationships with local partners, universities, community groups, community engagement team and other relevant organisations.
- Support with external written briefs to agencies e.g. outdoor media.
4. Website & Digital Transformation
- Play a key role in continuing to develop Brownlow Healths newly launched website.
- Liaise with internal teams to gather, curate, and edit content.
- Work with external agencies to brief, support progress, design decisions, and deadlines, e.g. outdoor media.
- Ensure website content is accurate, engaging, accessible, and reflective of communication best practice and NHS accessibility standards.
5. Internal Communications
- Support internal messaging to improve staff engagement and organisational awareness.
- Create content for internal updates, staff newsletters, and workplace campaigns.
- Support the development of internal communications following a recent staff wide survey.
6. Strategic Contribution
- Contribute to the planning and development of Brownlow Healths marketing and communications strategy.
- Identify opportunities to improve patient engagement and enhance our community presence.
- Support evaluation, learning, and continuous improvement within the communications function.
Job description
Job responsibilities
Digital Communications & Social Media
- Plan, create, and schedule engaging content for all digital platforms, including website, social media, podcasts, reception TV screens and newsletters.
- Produce graphics, videos, and promotional materials using tools such as Canva.
- Manage day-to-day digital engagement, ensuring timely and professional responses and forwarding on any relevant patient messages received appropriately.
- Grow our followers and other engagement metrics.
- Monitor analytics, report on performance, and make data-led recommendations.
2. Content Creation & Brand Management
- Write clear, accessible content tailored to diverse patient groups.
- Ensure all messaging aligns with Brownlow Healths tone of voice, values, and brand guidelines.
- Work with internal teams to gather stories, updates, and insights for use in campaigns and communications by planning ahead.
- Support the creation of printed materials such as posters, banners, leaflets, and patient information.
- Develop the Brownlow Health brand guidelines and ensure it is being used throughout the organisation.
3. Campaigns & Engagement
- Lead and support multi-channel communication campaigns on health promotion, service updates, recruitment, and seasonal initiatives such as flu.
- Assist with planning and delivery of key projects including Freshers Fair 2025 and other major community events.
- Build strong relationships with local partners, universities, community groups, community engagement team and other relevant organisations.
- Support with external written briefs to agencies e.g. outdoor media.
4. Website & Digital Transformation
- Play a key role in continuing to develop Brownlow Healths newly launched website.
- Liaise with internal teams to gather, curate, and edit content.
- Work with external agencies to brief, support progress, design decisions, and deadlines, e.g. outdoor media.
- Ensure website content is accurate, engaging, accessible, and reflective of communication best practice and NHS accessibility standards.
5. Internal Communications
- Support internal messaging to improve staff engagement and organisational awareness.
- Create content for internal updates, staff newsletters, and workplace campaigns.
- Support the development of internal communications following a recent staff wide survey.
6. Strategic Contribution
- Contribute to the planning and development of Brownlow Healths marketing and communications strategy.
- Identify opportunities to improve patient engagement and enhance our community presence.
- Support evaluation, learning, and continuous improvement within the communications function.
Person Specification
Experience
Essential
- Experience in communications, marketing, digital media, or similar role.
Desirable
- Experience within healthcare, public sector, or community-facing organisations.
- Familiarity with website content management systems (CMS) for example Umbraco.
- Experience delivering campaigns or events.
Skills
Essential
- Ability to create engaging digital content (graphics, social media posts, videos).
- Strong writing, editing, and proofreading skills.
- Strong design skills using tools such as Canva.
- Strong organisational skills and ability to manage multiple projects.
Desirable
- Knowledge of NHS branding and communication guidelines.
Personal Qualities
Essential
- Ability to work collaboratively with diverse teams.
- Creative, proactive, and solutions focused.
- Confident communicator with excellent attention to detail.
- Able to work independently and adapt quickly in a fast-paced environment.
- Passionate about improving patient experience.
Person Specification
Experience
Essential
- Experience in communications, marketing, digital media, or similar role.
Desirable
- Experience within healthcare, public sector, or community-facing organisations.
- Familiarity with website content management systems (CMS) for example Umbraco.
- Experience delivering campaigns or events.
Skills
Essential
- Ability to create engaging digital content (graphics, social media posts, videos).
- Strong writing, editing, and proofreading skills.
- Strong design skills using tools such as Canva.
- Strong organisational skills and ability to manage multiple projects.
Desirable
- Knowledge of NHS branding and communication guidelines.
Personal Qualities
Essential
- Ability to work collaboratively with diverse teams.
- Creative, proactive, and solutions focused.
- Confident communicator with excellent attention to detail.
- Able to work independently and adapt quickly in a fast-paced environment.
- Passionate about improving patient experience.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
